Management of Loblaw Supermarket

Running head: MANAGEMENT
Management
Name of the Student
Name of the University
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MANAGEMENT
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Abstract
The assignment has been capable of analysing the mission and core values along with vision
of Loblaw Supermarket which is situated at Canada. It has been noted that the company is
capable of targeting all the customers from different income groups which helped them in
serving the customers with effectiveness. In addition, it has been noticed that the company
has been able to serve the customers through the usage of the cost leadership and
differentiation strategy which impacts their effectiveness successfully. The company is in the
growth stage wherein they are planning to innovate different other organic products for their
existence. Lastly, the SWOT analysis will be capable of helping them in understanding their
position in the competitive business environment which will be capable of growing them in
the competitive market.

MANAGEMENT
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Table of Contents
Summary of Loblaw Supermarket.............................................................................................3
Customer Base...........................................................................................................................3
Mission and Core Values...........................................................................................................4
Vision.........................................................................................................................................5
Corporate Level Strategies.........................................................................................................5
Business Level Strategies...........................................................................................................6
SWOT Analysis.........................................................................................................................6
References..................................................................................................................................9

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Summary of Loblaw Supermarket
Loblaws Inc is considered to be the Canadian supermarket chain with their stores
located in different kind of provinces of Alberta, Ontario and Quebec. Loblaw was mainly
acquired by George Weston Ltd and Loblaw was built as one of the food empires through the
proper purchase of the different manufacturers of grocery or retailers. In the year 1919, the
company was founded and it was headquartered at Brampton, Ontario (Loblaw.ca, 2020). In
the year 2005, Loblaws was considered to be the largest supermarket chain in Canadian
economy with the market share that was estimated to more than 34.9%. The President’s
Choice and the name control brands are considered to be the consumer-packaged number one
good brands in the Canada market.
The different products and services which are sold by Loblaw includes general
grocery, pharmacy, alcoholic beverages which includes wine along with general
merchandise. The company falls under the retail industry wherein province of Ontario has
been key market in Canada and it is biggest market of Loblaw. Canada has been capable of
developing the well-established grocery store sector with high standards. The values of
Loblaw include improving health and well-being of different Canadians as well as acting
with respect as well as integrity in the market every day (Loblaw.ca, 2020).
The report throws light on analysing the core values, mission and vision of Loblaw
Supermarket along with analysing the customer base which is served by them. Moreover, the
business and corporate level strategies are needed to be analyzed along with understanding
the internal and external strengths, weaknesses, opportunities along with threats.