Organizational Management Analysis of Tim Horton's Restaurant

Running head: ORGANIZATIONAL MANAGEMENT ANALYSIS
ORGANIZATIONAL MANAGEMENT ANALYSIS
Name of the Student
Name of the University
Author Note

1ORGANIZATIONAL MANAGEMENT ANALYSIS
Table of Contents
Introduction and organization summary......................................................................................2
Customer Base.............................................................................................................................2
Mission and Core value...............................................................................................................3
Vision...........................................................................................................................................3
Strategies at corporate level.........................................................................................................3
Strategies at business level..........................................................................................................4
SWOT Analysis...........................................................................................................................5
-Strength..................................................................................................................................5
-Weakness................................................................................................................................5
-Opportunities..........................................................................................................................5
-Threats....................................................................................................................................6
Conclusion...................................................................................................................................6
References....................................................................................................................................7

2ORGANIZATIONAL MANAGEMENT ANALYSIS
Introduction and organization summary
The study is focused towards understanding the intrinsic elements of organizational
management through essentially considering the example of a corporate enterprise. The
organization selected for the study is Tim Horton’s restaurant. The functional aspects of Tim
Hortons are analyzed in the context of the Canadian market. Tim Horton’s Inc. is the largest fast
food restaurant in Canada. The specialized items of the company are coffee and donuts. The
restaurant has more than 46 hundred restaurants in 14 nationalities. The headquarters of the
company is in Toronto. It was founded in 1964 in Ontario by Canadian ice hockey player Tim
Horton (Tim Hortons, 2019). The company is currently a subsidiary of Restaurant Brands
International which in turn is owned majorly by 3G Capital of Brazil. The Canadian operations
of the organization are significant towards generation of revenue. The themes that are focused in
the study are management, environment, leadership and strategies that concern the effective
functioning of the organization. The essential aspects of the company like customer base,
mission and core values, vision, corporate strategies and business strategies. The functional
ability of the organization is further evaluated with the help of SWOT analysis. Hence, the
internal and external environmental factors of the organization have been considered for the
essential analysis of the entire organizational functionalities.
Customer Base
The company has customer base across the world. However, a significantly large portion
of its customer base is in Canada. The restaurant chain operates 38 hundred restaurants in
Canada. The restaurant primarily targets young and middle aged people. The age group it
normally focuses on is 15 to 45 years. The customer research should hence include preference of
the youth and the general acceptability of coffee among the public. In Canada, most of the