Internal Analysis of British Petroleum for Strategic Management

STARTEGIC MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................2
MAIN BODY..................................................................................................................................2
Internal analysis to determine strategic abilities of BP................................................................2
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Strategic management is the monitoring, ongoing planning, and analysis of all essential
things for companies to meet their objectives and goals. The current report is based on British
Petroleum, is a world’s biggest gas and oil firm with headquarter in UK. It has operations in
about 80 nations, which produces equivalent or closely to 3.8 million barrels of oil every day and
operate nearly 22,400 services stations in across the world. This study explains strategic abilities
of chosen company by conducting internal analysis with the help of using three models.
MAIN BODY
Internal analysis to determine strategic abilities of BP
Here, internal analysis in context of British Petroleum will conducted with the help of
using three effective tools or models, in order to determine the strategic capabilities of company.
Internal analysis is defined as exploration of chosen organization’s competency, competitive
viability and cost position in marketplace. Conducting this process often incorporates measures
that cater useful data about firm, strength, weaknesses, opportunities & threats.
SWOT analysis-
Strengths-
BP is multinational gas & oil firm, based in London (Kanso, Nelson and Kitchen, 2019).
It is one of the four largest oil and gas organizations in the world, in terms of revenue with
market cap of 108.50 billion. The strength of this company is its effective management, they has
a number of subsidiaries as well as retail brands that include ARCO, BP connect, Travel centre,
ARCO and British petroleum express, PM Burmah Castrol etc. which cater firm with a
diversified revenue portfolio more than basically relying on their power business. This
organization had strong operational performance that helps to gain competitive advantages. It is
working towards, positioning firm for new oil price scenario. There is direct focus on costs,
discipline and efficiency in capital spending. BP is able to work extensively to rebuild their
brand image in market and wake of current accidents by executives including a full on focus on
CSR and transparency as well as more thoughtful interactions.