Marketing Plan for Clothing Apparel Business Start-up

Running head: MANAGEMENT
Business Start-up (Clothing Apparel)
Name of the student
Name of the university
Author Note:

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Table of Contents
Statement of Research Findings.................................................................................................5
Primary research.....................................................................................................................5
Figure No 1: Market Share of Clothing companies in Melbourne.........................................5
Figure No 2: Choice of Clothing companies in Melbourne...................................................5
Secondary Research...............................................................................................................6
Conclusion..............................................................................................................................6
Marketing Plan-Marketing Details.............................................................................................6
Marketing Environment.............................................................................................................6
3. External factors..................................................................................................................6
4. Impact of internal factors...................................................................................................7
5. Business SWOT Analysis..................................................................................................8
6. Target Markets...................................................................................................................9
Target Market Two..............................................................................................................11
7. Major Competitors...........................................................................................................14
Identify 3 Competitors.........................................................................................................14
Analysis................................................................................................................................14
3. Type of Competitor..........................................................................................................15
Unique value to customers...................................................................................................15
8. Competitors SWOT Analysis...........................................................................................16
9. Market Niche....................................................................................................................17

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10. Marketing Plan...............................................................................................................17
Product/ServiceMix Describe your product/service and how it benefits the customer.......19
Pricing Strategy....................................................................................................................19
Ranking of Competitors to your business............................................................................20
Place/Location......................................................................................................................20
a. Describe the location selected for your business.......................................................20
b. Distribution/Sales......................................................................................................21
Communication Channels....................................................................................................21
Branding...............................................................................................................................22
Methods of Promotion..........................................................................................................22
Customer Service Areas and Provision................................................................................23
Info graphic of the marketing position.................................................................................24
Figure No 3: Infographic of One Shop Solution..................................................................24
Position Statement................................................................................................................25
Branded Publication.............................................................................................................25
Legal Plan.................................................................................................................................25
Choice of Business Name....................................................................................................25
Business Name Availability.................................................................................................25
Business Structure................................................................................................................26
Rationale for Business Structure..........................................................................................26
Governmental Licences and regulation................................................................................26

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Australian Consumer Law....................................................................................................26
Regulatory Compliance procedures.....................................................................................27
Contracts..............................................................................................................................27
Advantages and Disadvantages of having contract in writing.............................................27
Practical Steps......................................................................................................................28
Negligence and Duty of Care...............................................................................................28
Insurances.............................................................................................................................28
Intellectual Property.............................................................................................................28
References................................................................................................................................30

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Statement of Research Findings
Primary research
The primary research was based on the findings of the competitor analysis and the
analysis of the market. A market survey on some questions like the competitor market
share, industry performance index was provided as the primary research sources
24%
28%14%
34%
Market Share
SHOWPO
THE ICONIC
MISGUIDED
OTHERS
Figure No 1: Market Share of Clothing companies in Melbourne
Source: (As created by the Author)
23%
22%
15%
40%
CHOICE OF CLOTHING
JEANS
T SHIRT
OFFICE APPERALS
OTHERS

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Figure No 2: Choice of Clothing companies in Melbourne
Source: (As created by the Author)
Secondary Research
The secondary research sources have been collected from different kinds of the
research papers as well as the different types of the news articles and other sources. The
business plan has been basically made out of collection of data from different online sources.
Conclusion
The following research has been an informative business planning that promotes a
clothing application to launch business in a structured manner. The clothing apparel business
will be launched to ensure success.
Marketing Plan-Marketing Details
Marketing Environment
3. External factors
Economic factor- in case of recession in the economy the economic condition slows down
and as a result, the situation of the company would led to generate less revenue. Therefore,
the earning from business will decrease along with the stock in the market. On the other hand,
if the Australia dollar devaluates the exports of the clothing stock will be cheaper and will be
a benefit for the business. However, an increase in the exchange rate will make shipping of
goods expensive.
Cultural/Social- the impact of social media trends can affect the market in two ways that is
between the company and the introduction of the product to the public (Magrath and
McCormick 2013). The concept of social corporate responsibility will affect the online store

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and it can attract the top talent. The organization creates the employee satisfaction in case of
retention rate and satisfaction level.
Technology- the change in technology can extract the opportunity and advantage of the
business. It will therefore lead to manufacturing of new products and services. A change in
technology will increase the productivity and reduce the manufacturing cost.
Political/Legal- the impact that the organization would persist with the changes in case of
copyright will protect the company from original expression of an idea in form of creative
work (Aminu 2013).
Seasonal/Climatic- weather can create a negative impact on the business because the adverse
effect can cause damage to property.
Environmental- the cause of recycling adds an environmental benefit as it reduces waste
cost and manages to reduce the amount of waste. It can save the company from paying the
landfill tax.
4. Impact of internal factors
Production facilities- the equipment that is suitable for the production is treated as strength
of the company because in the long run it will its production operation. The process comprise
of separation of raw material, treating and processing the equipment and arrange the facility
that is required for the production of customized clothes. It adds value to the business and
transform the input that is labor, capital, building, equipment and information into output
which is the final goods and service (Frazer and Stiehler 2014).
Financial resources- in case of financial resources the organization can predict the revenue
that can lead to an increase or fall of a disaster. The changes in the market condition are
unpredictable so the unit of financial resources can be a weakness for the company. The
deficit many lead to failure in manufacturing and production of the product.

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Human resources- the department of human resource can be considered as strength because
the entire functioning is depended on the human resource manager who caters to recruitment
process (Doucé and Janssens 2013). Acquisition of proper talent will lead the organization to
determine the employee who are hired and constitute the knowledge that would the
organization to be successful.
Location- the location tends to be one of the primary matters for a business to set up. It acts
strength because the potential success can be determined with the target audience and its
location.
Business image- if the image of the business is made strong the purpose of business image
will help the customer to differentiate between the competitive brands. It forms as strength
for the internal factor that would assist the customers to take decision about their wants and
needs.
5. Business SWOT Analysis
Strategies
S Business Strengths
1. Price of the product will be set at
a reasonable rate.
2. The manufacturers will focus to
produce all variation of sizes.
3. Provide quality product.
How you will maintain these strengths in
your business?
The following strengths can be
maintained in the business with the help
of a supervisor and the management team
who will assist to fulfil all the needs.
W Business Weaknesses
1.Competitive Brand
How to overcome the effects of these
weaknesses?
The weakness can be handled by
considering the problem and taking