Marketing - Proposed Data Analysis Techniques

Running head: MARKETING
Marketing
Name of the student
Name of the university
Author Note:

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MARKETING
Table of Contents
Proposed Data Analysis Techniques..........................................................................................3
Timetable for actions..................................................................................................................4
Table No 1: Timeline Table...................................................................................................4
Figure No 1: Gantt chart........................................................................................................5
References and Bibliography.....................................................................................................6

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MARKETING
Proposed Data Analysis Techniques
The following research will consider both the primary and the secondary data analysis
techniques to complete the research. The selection of the primary as well as the secondary
research analysis is highly important for the research as it helps to collect both the primary as
well as the secondary data (Agresti 2018). The use of both the primary and secondary sources
of data can help make the research on finding the key marketing objectives in the most
efficient manner. An individual research can be conducted through a number of different
kinds of the strategies. There are four different research strategies that can be used in a
research which includes the likes of case study, action research, interview and survey
(Chambers 2017). All these different strategies are important as because each of them have
the capability to implement the exact methods and processes needed to find out the research
results.
The research here will be using the survey research strategy which will provide an in-
depth analysis by specifically considering how UK rugby players aged 5-30 engage with
brands, and also explore the engagement activities that work. Lastly it will explore ideas for
future engagement activities. 60 people will be selected for the primary research. The data
will be analysed by creation of informative graph and charts with the use of the responses
received from the research participants on the selected topic. On the other hand, the
secondary research on the other hand will provide an idea on how the junior players in
between 5-18 year old and the adults in between the age 18-30 years old have an interest for
news related to Rugby and engage in buying the rugby themed clothing.