Research Methodology for Pro-Choice Organization in New Zealand

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Research methodology:
The Organization Pro-Choice refers to a start up business that offers the consumers with a good
range of protein supplements with the help of vending machines for gym, health as well as
fitness centres located at New Zealand. In order to establish a successful business, it is highly
crucial for the organization to gain an in depth knowledge about the fitness market in New
Zealand and understand the degree of acceptance of the new concept of heath supplement of the
local consumers (Johnson & Christensen, 2019). The research methodology involves
unambiguous methods which possess the potential of gathering, assembling as well as assessing
the data. The research methodology is characterised by the tools that are utilized for
accommodating crucial information that are relevant to the research topic. Some of the basic
techniques that are generally used for conducting a research include literature review, meetings,
survey and focus groups. A research methodology can be defined as specific process that is used
for identification, election, process as well as analysis of information about a topic (Palinkas et
al., 2015). The purpose of conducting the research is to gain an in depth knowledge about the
new market of New Zealand and the degree to which the local consumers are aware of the
acceptance of the new concept from individuals.
In order to conduct this research, the researcher has selected mixed methodology as the research
methodology. The mixed methodology can be defined as the methodology that includes both the
qualitative as well as quantitative method of data collection. The chief advantage of using a
mixed research methodology is that it will provide the research the strengths that offset the
limitations of both qualitative as well as quantitative research (Creswell & Creswell, 2017).
Qualitative research can be defined as the market research method that chiefly focuses on
obtaining data with the help of open ended as well as conversational communication or by

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gathering information from relevant literatures. One of the chief advantages of qualitative
research methodology is that it provides in-depth as well as detailed knowledge of the research
issue. Qualitative research is exploratory research and is used for analysis of reasons, feelings as
well as inspiration (McCusker & Gunaydin, 2015). When it comes to quantitative methodology,
it is used for gathering first hand, statistical information in order to address the research issue. Its
strength is involving a greater number of subjects, and enhancing the generalisation of an
accurate result. The weakness of qualitative research that is lack of accuracy in the result will be
overruled by the strength of the quantitative research.
Data Collection Method:
The data collection method that has been used for collecting data for qualitative as well as
qualitative research includes interviews and survey respectively. The interview will be conducted
in order to gain an in-depth understanding of the mentality of the participants towards heath
supplements. It has been utilized for measuring frames of mind, practices, feelings as well as
other characterized factors along with summing up results from a larger population. The
interview has been conducted by conducting questions associated with the product along with
having the result from them. The interview has been taken by the team Pro-Choice for the Gym
owners for getting possible information. When it comes to the data collection from quantitative
research, a survey has been conducted for gathering information (Morse, 2016). The survey
method is used for collecting data for gaining in depth understanding that includes approaching
individuals for data with the help of a poll that can be distributed on the study, computerized
media, informal communities, email, QR codes or URLs (Kumar, 2019). The sample that has
been selected for the survey includes gym members. The survey questionnaire is comprised of 12
questions which will be filled by the participants online.