Marketing Mix Strategies for Canadian Tire
Define each element of the Marketing Mix for a product or service, note any differences in a global context, discuss distribution channels, price strategy, promotion strategy, and provide a conclusion on the impact of the product or service on the company.
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Added on 2022-10-19
About This Document
The article discusses the marketing mix approach used by Canadian Tire for their products and services. The strategies include product, price, place, and promotion strategy. The article explains how Canadian Tire uses different strategies for the local and global market. The article also discusses the direct sales method used by Canadian Tire for their local market and virtual service distribution method used for the global market. The article concludes that the marketing mix is an effective promotional tool for the firm as it allows them to use different strategies and get competitive advantages.
Marketing Mix Strategies for Canadian Tire
Define each element of the Marketing Mix for a product or service, note any differences in a global context, discuss distribution channels, price strategy, promotion strategy, and provide a conclusion on the impact of the product or service on the company.
Added on 2022-10-19
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