SWOT Analysis and Core Competency Analysis of Australia Post

MANAGEMENT 1
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MANAGEMENT 2
Table of Contents
SWOT analysis................................................................................................................................3
Strengths:.....................................................................................................................................3
Weakness:....................................................................................................................................3
Opportunities:..............................................................................................................................4
Threats:........................................................................................................................................4
Core competency analysis...............................................................................................................4
Current strategies.............................................................................................................................5
References........................................................................................................................................6

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SWOT analysis
A SWOT analysis is extremely significant for an organization to frame its objectives and identify
its strengths, weakness, opportunity, and threats regarding the organization’s operations and
objectives.
Strengths:
Australia Post is a leading name in the postal delivery service industries within the country. The
company has always made sure that it expands and remains in the market they have started with.
But they also took upon chances to spread their organization in the country. Their operations and
services cover a huge array of facilities. Insurance is one such major addition, such as travel, car,
and home insurance. They also facilitated money transferring service within the nation and
internationally by partnering up with an Australian bank, Western Union (Khazabi, 2017). There
were also gift and travel cards, document services such as annual tax filing, identity documents,
applications and renewals, passport and license renewals along with a special postal service only
provided to other business companies. Four major banks and other finance companies of
Australia have partnered up with the organization to expedite their banking facilities via the
Australia Post outlets for the general public to use. The company also has partnerships that
enable them to provide a safe server of online bank and card payments. The online payments are
equipped for real-time invoice payments and e-commerce website money transactions and
connect over 20,000 business groups with the rest of the world (Jaag, Moyano & Trinkner,
2016).
Weakness:
The old-fashioned postal service is now too slow for the current time period. The usual mail
segmentation process is not sufficient and many individuals and companies are choosing online