Management Accounting: Analysis of Woolworths Limited using Balanced Scorecard

Running head:MANAGEMENT ACCOUNTING
Management Accounting
Name of the Student
Name of the University
Author Note

1MANAGEMENT ACCOUNTING
Executive Summary
The primary reason for this discussion s to conduct an analysis of internal structure of a
chosen business organisation. In the following study the chosen company is an Australia
based public listed company named WoolworthsLimited. In this assignment the concept of
Balanced Scorecard along with its primary and vitalcharacteristics will be discussed. In
addition to that the applicability of the same shall be analysed and evaluated in case of the
chosen company of WoolworthsLimited. The study is a comparative analysis of the process
in which the Balanced scorecard is more preferred that the than traditional performance
systems of management.

2MANAGEMENT ACCOUNTING
Table of Contents
Introduction................................................................................................................................3
Answer to Question A-Brief company overview.......................................................................3
Answer to Question B- Balance score card and its features......................................................4
Answer to Question C- Difference between Balanced Scorecard and Traditional Performance
Measurement System.................................................................................................................7
Answer to Question D- Suitability of Balance score card in Woolworths Limited.................10
Conclusion................................................................................................................................11
References................................................................................................................................12

3MANAGEMENT ACCOUNTING
Introduction
The primary motive of the following discussion is to conduct an analysis on the
chosen company of Woolworths ltd in order to establish the process of the business internal
process and performance can be developed and improved if there is an incorporation of the
management metric of Balanced Scorecard as a performance measurement tool for the
organisation (Cooper, Ezzameland Qu2017). The evaluation of the identification of the
process of businessalong with the internal weaknesses and strength of the new metric of the
businessis done here.
Answer to Question A-Brief company overview
The study deals with the analysis of the operational and managerial performance of
the chosen company WoolworthsLimited which is the largest retail business in Australia.It
consists of super market, petrol, liquor ad hotel divisions.In order Analysis of the internal
structure of the chosen company of Woolworths has been analysed along with the pros and
cons of the adaption of Balance score card metric in the company. The Woolworths Limited
was founded in September 1924 as "Wallworths Bazaar Ltd.", and the company became
"Woolworths Limited" on 22 September 1924.The company of Woolworths
specialisesmostly in the sale of groceries like the vegetables, fruit, meat, packaged foods
along with DVDs, magazines, products of health and beauty, household products, stationery
items and pet and baby supplies. The company at presents operates 1000 stores across
Australia that consists of more than 968 Supermarkets with additional 19 convenience
stores that carries the same logo Founded in the year 1924, Woolworths along
with Coles forms a near-duopoly of Australian supermarkets accounting for about more than
80% of the market of Australia.