Management Activities: Elevator Pitches and Case Discussions

Running head: MANAGEMENT ACTIVITES
MANAGEMENT ACTIVITES
Name of the Student
Name of the University
Author Note

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Table of Contents
Part A: Elevator Pitches...................................................................................................................2
Elevator Pitch for Topic 7 (Managing Strategies).......................................................................2
Elevator Pitch for Topic 8 (Shaping Organizational Culture).....................................................2
Part B: Case discussion Activity......................................................................................................3
Case discussion activity for Topic 8 (Shaping Organizational Culture).....................................3
Case discussion activity for Topic 11 (Organizational Change).................................................6
References........................................................................................................................................8

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Part A: Elevator Pitches
Elevator Pitch for Topic 7 (Managing Strategies)
Question: What is your ‘killer idea’ to counter the drift from bricks-and-mortar retail to online?
My response. Posted on (Date)
In order to revive the business and to ensure that the retail organization is successfully
able to attain a larger market, it needs to be the aim of the business managers to plunge into the
e-commerce domain. Hence, in this scenario, the organization needs to take up the online domain
and try a competitive pricing strategy. In order to ensure that it is able to find success in this
domain, the company can sell these products online at a comparatively lower price to gain the
attention of the consumers. Moreover, these lower prices will not impact the operations of the
firm as well because its costs will considerably come down due to the low operating costs of an
online store. Just like Harvey Norman, the retail store needs to adjust with the changing trends of
the market.
Elevator Pitch for Topic 8 (Shaping Organizational Culture)
Question: What would you say to Sam? You’d also like to recommend a few pieces of reading
for Sam to consider
My response. Posted on (Date)
In my response, I would like to inform Sam that the culture of an organization has an
extensive impact on the performance of an organization or a unit at large. As observed in Sam`s
case, the organizational culture of Sam has contributed towards the poor performance of the
organization and thereby it has led to a need of the establishment of an innovative culture.
Hence, Sam can now implement a culture of employ engagement within the organizational

3MANAGEMENT ACTIVITES
culture in order to ensure that innovation can be fostered. The different employees can be
rewarded for their ideas and dedicate extensive time for innovation in the organization. For this
reason, it will be beneficial for Sam to engage the employees in the planning of the firm so that
the organizational culture of the organization can be maintained along with ensuring innovation
within the unit.
The different readings as suggested for Sam are as follows:
 Dixon, N. M. (2017). The organizational learning cycle: How we can learn collectively.
Routledge.
 Brettel, M., Chomik, C., & Flatten, T. C. (2015). How organizational culture influences
innovativeness, proactiveness, and risk‐taking: Fostering entrepreneurial orientation in
SMEs. Journal of Small Business Management, 53(4), 868-885.
 https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-
insights/creating-an-innovation-culture
 https://www.salesforce.com/uk/blog/2017/07/5-ways-to-create-a-culture-of-innovation-
in-your-organisation.html
Part B: Case discussion Activity
Case discussion activity for Topic 8 (Shaping Organizational Culture)
Case name: Can a strong culture be too strong?
My responses to the question (What management problems do you believe confront the
protagonists at Parivar?) Posted on (date)
The case study on the Chennai based IT organization named Parivar is a classic example
of how the different organizations exhibit a particular kind of culture which is often not suitable