Management

Management
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Contents
Executive Summary.........................................................................................................................3
Introduction......................................................................................................................................3
Section 1: Situational analysis.........................................................................................................3
Section 3: Strategy...........................................................................................................................4
Section 4: Tactics.............................................................................................................................5
Section 5: Action..............................................................................................................................5
Responsibilities/departments.......................................................................................................5
Internal staff v agencies...............................................................................................................5
Plan of action:..............................................................................................................................6
Section 6: Control............................................................................................................................6
KPI’s/Balanced Scorecard –SMART..........................................................................................6
Conclusion.......................................................................................................................................6
REFERENCES................................................................................................................................8
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Executive Summary
In a competitive world, every business organization wants to expand their operation in
over the world with the aim of establishing its positive and famous brand image. For better
understanding, this report is also focus on developing as well as producing a new market plan to
introduce their new products in market so that large number of customers get easily attracted and
increase its profitability as well. This report is going to discuss about P&G (Procter & Gamble),
is a famous American multinational consumer good corporation that focus on satisfying
customers demand by providing them better quality of services. Company prepares a marketing
plan that is based on introducing skin moisturizer cream and gel for18-45 age group of women.
Mainly, this plan is based on the concept and various strategies that directly contributes in
attaining success in market place and at the same time also established its competitive image in
over the world.
Introduction
Marketing plan introduces as an operational document that outlines a promotional and
advertising strategy that a company will develop to reach its target market. For this, SOSTAC
model will be used that constrains a general marketing strategy (SOSTAC marketing planning
model, 2020). This model has six sections including situation, objectives, strategy, tactics and
control. All these sections include in this project for completing marketing plan of company in
systematic manner. For this project, P&G is a given multinational consumer goods cooperation.
It was founded in 1837 by William Procter and James Gamble. Company specialise in selling of
wide range of products including personal care products, personal healthcare products, beauty
care products and many others. Along with this, company decide to develop new product which
is “Skin Moistening cream and gel”. Main purpose of development this product is to increase
their sales and maintain good brand reputation in marketplace.
Section 1: Situational analysis
Company manufacture goods so that it could be sold to customers directly this can further be
classified into three categories i.e. personal, corporate use and recreational. The Procter &
Gamble Company (P&G), is an American multinational company operates its business in all
around the world. Mainly P&G has segmented its business into five categories i.e. first: Fabric
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