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Principles of Sales & Marketing

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Added on  2021-02-20

Principles of Sales & Marketing

   Added on 2021-02-20

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Principles of sales and marketingWhy P & G 's health care products? Multinational brandOperating since 1837 , 181 years old.Society's acceptance for the brandTarget MarketAge group 18-45 yearsBeing a premium product- women from upmarketsegmented and targeted. Marketing Strategy : The company has opted for the digital marketingthrough which it aims of targeting the upmarket women in thesociety. It would keep the prices of the new product high fordelivery high quality organic moistening cream and gel.Marketing MixProduct :is skin moistening cream and gel. The product iscreated using the latest technologies and created using organicsubstances which does not have kind of side effect on the skin. Pricing :The company has used the premium pricing policy forthe new product. This strategy has been chosen by the companybecause of the excellent brand recognition company, it has the benefitof charging a premium for its products.Place : the company would employ the selected distributionstrategy and the product will be available in the upmarket skin careshops and supermarkets.Promotion : An event will be organized for spreading theproduct launch, marketing campaigns on the social media will becompany's main promoting tools.Sales technique : Because P & G is a internationally renowned brand, it willstart off its sales by offering it as a sample to the customers of itshealth care products. It will offer new user coupons for the onlinecustomers.
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