Tesla Information Summary 2022

Running Head: MGMT 0
MANAGEMENT AND
ENVIRONMENT

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Table of Contents
Summary of Tesla......................................................................................................................2
Customer Base...........................................................................................................................2
Mission and Core Values...........................................................................................................3
Vision.........................................................................................................................................3
Corporate Level Strategies.........................................................................................................4
Business Level Strategies...........................................................................................................4
SWOT Analysis.........................................................................................................................5
Conclusion..................................................................................................................................9
References................................................................................................................................10

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Summary of Tesla
Tesla is one of the leading innovative enterprise manufacturers and designs electric
cars under automotive industry founded in 2003. The company is having its presence in most
developed region and territory of the globe such as North America, Europe, Middle-East and
Asia-Pacific. From Roadster to its key cutting-edge electric vehicles, some of its key
manufactured electric products include Model 3, Model S, Model X and Model Y. All the
company’s products are formed at its factory in Fremont, California and there also vast bulk
of the vehicle's components are also made.
The revenue of the company in 2018 rise to nearly 21.5 billion U.S. dollars and from
long period of time, the US is known to be Tesla largest sales market (statista.com, 2019). In
addition, the Model-3 of Tesla has developed as company best-selling vehicle as of high
demand and this also forces the company to open up a Gigafactory in Shanghai, China. The
key themes that will be covered in the research include analysis of Tesla customer base,
mission and core values, vision, Tesla corporate and business level strategies and company
internal environment analysis using SWOT framework. It will help in identifying various
internal factors help Tesla in achievement of its strategic business goals.
Customer Base
Tesla products and vehicles are considerably expensive for the average consumers
and there the customer base of the company mainly comprises of wealthy individuals and
households (Bogost, 2016). The company mainly targets individuals in their 20’s to young
’40s in three main criteria i.e. tech-savvy, environment-friendly and entry– level luxury
buyers. The customer base comes from both the geo-graphic density as rural and urban and to

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the customers having occupation as employee professional, executives and senior managers.
Though, with the announcement of the Model 3, Tesla is steering wider consumer segments
and focuses on the people who seek for an upscale vehicle.
Mission and Core Values
The purpose of Tesla is to boost the world transition to sustainable energy implying
their business role to push the automotive sector near advanced technologies so as to come
across sustainable business and produces grounded on renewable sources in the global
market. In addition, it also states that company have an opportunity for the increasing demand
in relation with renewable energy to shield products such as batteries and other perhaps
profitable renewable energy keys in the future.
In relation with Tesla culture, it integrates three key elements including ambitious
innovation, ‘first principles’ method of working and lack of bureaucracy. Tesla has embraced
the idea of looking outside the company core focus for innovation opportunities. The
company main values include every time do your best, no prediction is perfect, however, try
anyhow, admire and inspire people, always be learning and ultimately, respect the
atmosphere (teslaforecast.com, 2016). It can also be said that characteristics of Tesla
organisation culture and core values encourage the organisation employees to generate new
ideas and solutions.
Vision
The vision of Tesla is to build the most convincing car enterprise of the 21st century
with taking out the world transition to electric vehicle (teslaforecast.com, 2016). It signifies
excellence and leadership in the business where Tesla attains its objectives with integration of