Management and leadership - Assignment

Management
and Leadership

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Healthcare sector from UK – Nuffield health........................................................................1
SWOT analysis:......................................................................................................................2
Leisure sector from UK – MERLIN ENTERTAINMENTS..................................................2
SWOT analysis:......................................................................................................................2
Stakeholder analysis...............................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
The leadership is an important part of management and it encourage and influence
members of the organisation towards the achievement of goals and objectives. The manager of
the organisation must have all the necessary qualities of leader. The healthcare sector includes all
the organisation which provides medical insurance, services and also manufacture the medical
related equipment which all necessary for the patients. Examples of such healthcare sector are
NHS, Nuffield health etc. The leisure industry is a type of organisation which focuses on the
sports, recreation, tourism and entertainment related goods and services. Merlin entertainments
are the example of leisure industry. Social enterprise have certain social objectives towards the
society (Weiner, 2017). The main motive of these kind of organisations are to provide maximum
benefits to the environment as well as society. The example of social enterprise sector are like
School space and many others.
MAIN BODY
Healthcare sector from UK – Nuffield health
Mission: The mission statement of Nuffield health is to provide best quality medical
facility so that patient can be cured early. By this administration is working effectively and
efficiently to meet the set goals on time.
Vision: The vision statement of Nuffield health is to work unitedly and treat people with
love and care. This statement motivates the workers to perform effectively so that best medical
treatment can be provided to the customers. By doing so business associates can formulate
tactics accordingly in the cut throat competitive world.
Goals: The goal of Nuffield health is to run effective health programs to attract various
customers so that they can able to provide best medical facilities to them (Jefferies, 2016).
Products and services: There are various different kind ODF products and services
offered by the Nuffield health such as hospitals, Gyms, meet your experts, swimming, nutritional
therapists and many others.
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SWOT analysis:
Strength: It is one of the biggest hospital chain of the UK which is run by charity and
also offer health related services to the individual which is the great strength for the Nuffield
health.
Weaknesses: Nuffield health staff members not have sufficient time to plan and organise
various events for the well fare of the individual as well as society.
Opportunities: Continuous increasing concern and focus of individual on healthcare is a
great opportunity for the Nuffield health to expand their business at worldwide level (Al
Shobaki, 2016).
Threats: The one of the biggest threat for the Nuffield health is increasing risk of data
and confidentiality of the patients so organisation need to take appropriate action to prevent from
such kind of threats.
Leisure sector from UK – MERLIN ENTERTAINMENTS
Mission: To formulate best family entertainment organisation with high growth and
strong brand.
vision: To become a best leader of world in entertainment based of the location.
Goals: The goals of merlin entertainment are to set up all the theme based parks at
different destination to capture market and utilization of various assets.
Products and services: There are various products and services offered by marlin
entertainments to their customer's such as London eye, sea life aquariums, Alton towers resort,
Thorpe park, cheesing on world of adventures and so on.
SWOT analysis:
Strength: Strong brand image among the people is one of the great strength for the
merlin entertainments and strong brand portfolio is very necessary for the development of new
product.
Weaknesses: Merlin entertainments needs to invest more in innovative and new
technologies (Fischer, Dietz and Antonakis, 2017). The investment level of research and
development program is below as compared to their competitors.
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Opportunities: There are various new customers are increasing by different online
channels. And upcoming new trends also a great opportunity for merlin entertainments to grow
its business.
Threats: The shortage of skilled and knowledgeable manpower is a great threat for the
merlin entertainments so company need to take corrective actions by proper research.
Comparison of two companies
The strong brand image is a biggest strength for both the organisation. The comparison is
done among Nuffield Health and Merlin entertainment which are discussed as follows:
Strengths: Nuffield health biggest strength is that it serves best medical services to
individual based on charity but whereas, Merlin entertainment strength is its brand portfolio. By
this strength in the market both firm are earning huge revenue in the market.
Weaknesses: Merlin entertainments weak point is that it need to spend more in creative
idea sop that emerging needs of the customer can be meet. Whereas, Nuffield health frame
innovative idea to plan events so that needs of the client can be fulfilled.
Opportunity: Merlin entertainment can grow globally as customers are more online
oriented for services in the open market place. While, Continuous increasing concern and focus
of individual on healthcare is the great opportunity prevailing for Nuffield health. By doing so
customers health can be improved on continuous basis.
Threat: Lack potential workers in Merlin entertainment and whereas in Nuffield health
safety of data is concerned.
Stakeholder analysis
It is a crucial technique for stakeholder identification & monitoring their demands and
desires. This analysis is utilized to find out all key stakeholders who have a vested interest in the
problems with that the project and task is concerned. Stakeholder mapping is a business
technique which is used for identifying the voice of the customer as it related to a company's
overall business growth (Hallinger, 2018). There are three stages and phases to monitor the
stakeholder of the company. These stages cam be used and followed by the management of
MERLIN ENTERTAINMENTS and Nuffield Health to find out its stakeholders. These steps are
as following:
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Identify stakeholders- It is the first step, under which the management of these
organisation can find out its stakeholder who create impact on the business operations and
activities of the company. These stakeholders can be shareholders, government, senior
executives and suppliers.
Prioritize stakeholders- It is the second step under which the management of the
company provide priority to the stakeholders according their contribution the development of the
firm.
Understand key Stakeholder-This is the last step in which the management analyse
their key stakeholder that which are important for the firm's business for its future growth.
CONCLUSION
From the above report it can be concluded that management and leadership plays an
important role in overall success of the organisation as leaders are essential for every
management activity. SWOT analysis is done by both the companies to find various internal
strength and weakness as well as external opportunities and threats. Both the companies Nuffield
health and merlin entertainment have great brand image among the customer through which they
earn huge profit.
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REFERENCES
Books and Journals
Al Shobaki, and et. al., 2016. The impact of top management support for strategic planning on
crisis management: Case study on UNRWA-Gaza Strip.
Fischer, T., Dietz, J. and Antonakis, J., 2017. Leadership process models: A review and
synthesis. Journal of Management. 43(6). pp.1726-1753.
Hallinger, P., 2018. Surfacing a hidden literature: A systematic review of research on educational
leadership and management in Africa. Educational Management Administration &
Leadership. 46(3). pp.362-384.
Jefferies, R., and et. al., 2016. Leadership and management in UK medical school curricula.
Journal of health organization and management. 30(7).pp.1081-1104.
Weiner, S.G., 2017. Leadership of academic libraries: a literature review. Education Libraries.
26(2). pp.5-19.
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