Management and Leadership Objectives

Management and
Leadership Objectives
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Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Key theories as well as perspective of leadership and management within a range of contexts
& diverse environment...........................................................................................................3
Evaluation of various leadership styles in relation to the given situation..............................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
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INTRODUCTION
Leadership is defined as an ability of an individual to encourage team and people in order to
attain specific goal. New normal is basically a term within the business which refers to the
financial conditions following the COVOID-19. The change due to global pandemic have been
experienced by the managers and leaders of an organisation (Barkhordari-Sharifabad, Ashktorab
and Atashzadeh-Shoorideh, 2018). The leaders as well as managers plays an important role in
order to fulfil the norms & conditions of this new normal. In the present report, Ann summers is
taken into consideration. It is a clothing retail industry in United Kingdom. The company was
established in the year 1971 and at present it has 47,710 retail stores globally. The report will
cover theories and perspective of management and leadership in this diverse environment. In
addition to this, various leadership style suitable with the “New normal” situation will be
discussed properly.
MAIN BODY
Key theories as well as perspective of leadership and management within a range of contexts &
diverse environment.
Leadership is defined as influencing people and instructing them in order to achieve
objectives in an effective manner. There are various leadership and management theories that is
adopt by companies in order to deal with such diverse environment in an effective manner. Such
theories are given below:
Situational theory: This theory proposes that leaders select the appropriate set of action
that is based upon the situational variables. In addition to this, this theory suggest that no single
leadership style is appropriate, it mainly depends on types of strategies as well as leadership best-
suited to the situation arise with the company (Bratton, 2020). In relation to Ann summers, its
leaders adapt style after overlooking to the factors such as nature of the group and type of task
and many more. This also help leaders of Ann summers to deal with the current pandemic in an
effective and appropriate manner.
Contingency theory: As per this theory, there is no specific leadership style is suitable and
best for all the situation. This theory of leadership emphasis on specific variables associated to
the environment which might determine that specific style of leadership is suitable for the
situation. With reference to Ann summers, it offers clothing whose market is declined because of
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