Management and Leadership: SWOT Analysis and Cascade of Choices Analysis of Westpac Banking Corporation

Running head: MANAGEMENT AND LEADERSHIP
Management and Leadership
Name of the Student
Name of the University
Author Note

1MANAGEMENT AND LEADERSHIP
Table of Contents
Introduction......................................................................................................................................2
Westpac Banking Corporation.........................................................................................................2
SWOT Analysis:..........................................................................................................................3
Cascade of Choices Analysis.......................................................................................................5
Conclusion.......................................................................................................................................7
References........................................................................................................................................8

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Introduction
In the contemporary period, with the global commercial scenario becoming more
complex and integrated, the business decisions of the companies have also become multi-
dimensional and dependent on many external as well as internal factors. These factors not only
influence the operating framework of the commercial organizations but also have implications on
their decisions regarding future expansion of their activities (Du Plessis, Hargovan & Harris,
2018). Keeping this into consideration the report tries to study the current situations prevailing in
the operational framework of one of the most dominant banks in the Australian as well as
international banking scenario, the Westpac Banking Corporation (Westpac.com.au, 2018). The
report tries to discuss one of the primary opportunities of the bank in the current period, with the
help of SWOT Analysis and also tries to perform a Cascade of Choices analysis for the identified
opportunity of the concerned bank.
Westpac Banking Corporation
The Westpac Banking Corporation, Australia, founded in 1817, with the initial name of
the Bank of New South Wales, is currently considered as one of the big four banks in the
banking in Australia and is an influential bank in the international scenario. With more than
33,000 employees and branches across the world, the bank ventures in consumer sector, business
banking, institutional banking, financial and migrant banking (Brämer & Gischer, 2012). The
bank, with its operational base and primary activities concentrated in Australia and New
Zealand, has been expanding its operations in many other countries and has been exploring new
markets and domains. This, clubbed with the recent dynamics in the global economic scenario
with more and developing economies emerging as potentially progressive economies in the

3MANAGEMENT AND LEADERSHIP
coming years, poses as one of the primary opportunities for the concerned company, in terms of
expansion of its commercial activities in these newly growing markets (Allen & Powell, 2012).
Keeping this opportunity in consideration, the following section of the report tries to
conduct a SWOT Analysis of the Westpac Banking Corporation, which is as follows:
SWOT Analysis:
Strengths
 One of the biggest and most trusted
banks in Australia
 Second largest of the lenders in the
country
 Employee strength of more than 35,000
with extremely skilled personnel from
all domains of expertise
 Serves to more than 12 million clients
across the world
 Number of global clients increasing
impressively (Shamsuddin & Xiang,
2012)
 Strong operational framework and
flexible banking infrastructure
 One of the most socially responsible
banks in the world
Weaknesses
 More competitors coming in the
banking industry of Australia as well as
in many other countries where the
concerned company operates
 Higher competitions especially in retail
and customer banking
 Losing out to many new supply side
providers as they are expanding faster
with more branches and more
responsive customer services
(Nagarajan, 2014)
Opportunities Threats