logo

Strategic Analysis of Australian Bank Westpac

16 Pages3929 Words240 Views
   

Added on  2020-05-28

Strategic Analysis of Australian Bank Westpac

   Added on 2020-05-28

ShareRelated Documents
Running head: WESTPACWESTPACName of the StudentName of the UniversityAuthors note:
Strategic Analysis of Australian Bank Westpac_1
1WESTPACEXECUTIVE SUMMARYIn this, paper detailed strategic analysis of Australian bank Westpac also known as theWestpac banking corporation will be done, along with external and internal environmentalanalysis of the company. Two main criticisms that have damaged the company’s reputationand goodwill will also be discussed along the course. In conclusion it will be found thatthough the bank is doing well and growing its customer base but it should take care of theweaknesses to avoid any unforeseen damage.
Strategic Analysis of Australian Bank Westpac_2
2WESTPACTable of ContentsDISCUSSION............................................................................................................................3STRATEGIES OF THE COMPANY AND ITS GROWTH.................................................3SUCCESSFUL PAST STRATEGY AND PRESENT SITUATION................................5CRITICISM OF PAST BUSINESS POLICIES....................................................................7ENVIRONMENTAL ANALYSIS OF THE COMPANY....................................................9PESTEL ANALYSIS.........................................................................................................9SWOT ANALYSIS..........................................................................................................10PORTER’S FIVE FORCE ANALYSIS..........................................................................10CONCLUSION........................................................................................................................12
Strategic Analysis of Australian Bank Westpac_3
3WESTPACINTRODUCTIONWestpac is a famous bank in Australia which also provides other financial servicesand officially known as “Westpac Banking Corporation”. It has its official headquarters’ inWestpac, Sydney (Westpac.com.au 2018). The bank is one of the largest in Australia and interms of branch has the largest network. It has about 1500 branches all over the country(Westpac.com.au 2018).An organisation develops and grows with time depending on the strategies it adopts.Many of such strategies are successful and add to the productivity and growth of thecompany and some strategies backfire (Houqe, Kerr and Monem 2015). Sometimes acompany adopts practices, which are criticised. In the following paper there will be threeparts analysis of the Westpac Banking Corporation, Australia. In the first part, a strategicanalysis of the bank and its growth will be tracked over time. The strategy analysis willinclude corporate and business strategy alike. In the second part, there will be description oftwo business practices of the company that have been criticised and their outcome. In the lastpart, the paper will aim to do an environmental and SWOT analysis of the company. Apartfrom that, the leadership and culture within the organisation will be discussed in details.DISCUSSIONSTRATEGIES OF THE COMPANY AND ITS GROWTHMISSION VISION AND CORE COMPETENCEAustralia is one of the financially stable and advanced countries in the worldcontributing more than 10% to the world economic scenario (Hatfield-Dodds 2015).Australian banking sector has been a field of close competition among four main players the“National Australia Bank”, the “Australia and New Zealand Banking Group”, the
Strategic Analysis of Australian Bank Westpac_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Assignment on CSR implementation in an Organization
|10
|2017
|40

Management and Leadership: SWOT Analysis and Cascade of Choices Analysis of Westpac Banking Corporation
|11
|1525
|87

THE KNOWLEDGE MANAGEMENT
|11
|2426
|10

Strategic Development Assignment
|16
|2926
|105

Asia Pacific Business Perspective
|23
|6621
|434

Strategic Development Within Westpac Bank
|16
|3052
|71