Management and OB

Management and OB

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1 Organization culture, goals and structure:................................................................................1
2 Change initiative that are recently applied along with its impact on management of business:
......................................................................................................................................................3
3 Strategic direction of organization and its current performance in business:...........................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Management refers to process of coordinating business activities for achieving business
objectives. It regulates organizational behaviour which further enhances efficiency of business.
Organizational behaviour indicates study or analysis of behaviour of humans in organization
(Adobor, Kudonoo, and Daneshfar, 2019). This report consists evaluation of organizational
behaviour and its relation to management in Holiday Inn. It was founded in 1952 by Kemmons
Wilson. Firm is headquartered in United Kingdom and operates in Hotel industry. This report
further describes organizational culture, structure as well as goals. It analyses impact of recent
changes on management of business. Along with it, strategic direction of organization and its
current performance is also evaluated.
MAIN BODY
1 Organization culture, goals and structure:
Organizational structure: It describes direction of activities, such as, supervision or
task allocation towards achievement of targets or goals of an organization. Structure of
organization outlines its action which serves as a foundation for operating procedures (Aubry,
and Lavoie-Tremblay, 2018). Types of organizational structure and its impact on performance of
business are discussed below:
 Divisional structure: In this form of organizational structure, business activities are
divided into number of divisions. Each division corresponds its characteristics on the
basis of products, services, or geographies (Bararzadeh, and et.al., 2019). In case this
structure is applied in Holiday Inn, it will enhance team focus and productivity in an
organization. It offers greater operational flexibility and provides business opportunity to
access results of each division, hence, further enhances managing activities.
 Functional structure: It pinpoints grouping of employees on the basis of skills and
speciality (Cho, and Yang, 2018). Utilization of this structure in Holiday Inn ensures
clarity among task assigning and its accountability. As, employees are receiving task on
the basis of their skills it will improve their performance and productivity of business.
 Hybrid structure: This model suggests combination of two or more structures to
enhance suitability in dynamic work environment (Cui, and Jiao, 2019). Application of
1