Management and OB

This report explores the concepts of management and organizational behavior, focusing on Whitbread Plc and Premier Inn. It covers topics such as organizational culture, structure, goals, recent change initiatives, and strategic direction. Learn how these companies manage their teams and improve performance. Gain insights into the field of management and OB.

Management and OB

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Organisation culture, structure and goals. ..................................................................................1
Highlight recent change initiatives with their impact and in what manner they are managed.. .3
Strategic direction of organisation and their current performance..............................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Management is defined as administration and coordination of tasks in attainment of goal.
It is an act of maintaining and creating a business environment in which staff of organisation can
work together for achievement of objectives in effective and efficient manner (Griffin and et. al.,
2020).
Organisational behaviour is defined as study of behaviour of human resources in
organisational settings, interface between business and individual behaviour and organisation
itself.
The following report is based on Whitbread Plc and Premier Inn. Whitbread Plc is a
famous multinational British restaurant and hotel which have headquartered in England, UK.
The main aim of this organisation is offering food in superior quality to satisfy their customers.
In addition, Premier Inn is a largest UK's hotel brand with more than 800 hotels and 72000
rooms. Its operation in various locations which involves suburbs, city centres and airports with
competing the likes of ibis hotels and Travelodge (Katou, 2017). Furthermore, this report covers
organisation culture, structure and goals. It also includes recent initiatives change with their
impact and in what manner they are managed. Moreover, it also undertakes strategic direction of
organisation and their current performance.
MAIN BODY
Organisation culture, structure and goals.
Organisation structure is defines how programmes and activities like coordination, task
allocation and supervision are work toward for achievement of organisational objectives. It
allows prominent allocation of responsibilities for various processes and functions of distinct
entities such as department, branch, individual and work-group (Kayas and Wright, 2018).
Organisation Structure of Whitbread Plc & Premier Inn.
Whitbread Plc Premier Inn
 This company is involve divisional
organisational structure.
 The main focus of this company is on
monitoring and controlling the
 This company is used Matrix
organisational structure.
 The main aim of opting this structure
by company is to solve problems which
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resources in certain order to operate its
IT team and marketing team & many
other groups which leads to take
appropriate decision in particular time
period. So by this it leads to increase in
performance of business in future phase
(Kim, Kim and Reid, 2017).
 This approach is useful in decision
making process when there is clustered
at division level for reacting quickly at
local conditions.
 It structure is plays a vital role when a
firm has many markets, regions or
products.
 Advantage of Divisional structure is
this approach is regarded as much
easier structure as it assign
responsibility for results and actions. In
addition, when a company have
numerous services offering or different
markets so this is easy to adopt this
structure for company.
are related to managing complex and
large projects.
 As it is a combination of two or more
types of business structures for having
proper balance for attaining goal (Ling
and et. al., 2018)
 In addition, there are two chain of
commands in which team members of
projects have two managers or bosses.
 The biggest advantage when hotel uses
this organisation structure is it allows
sharing of highly skilled human
resources in between projects and
functional units (Lugosi, 2019).
 This structure leads to great boon for
their employees who are in search to
wide their skill sets and experience.
Organisational Culture is define as behaviour, value and attitude of staff members that
leads to perform various functions in appropriate manner (Mansouri, Singh and Khan, 2018).
Organisational Culture of Whitbread Plc & Premier Inn.
Whitbread Plc Premier Inn
 This company is adopt task culture for
motivating their team members for
performing their task in efficient
 This organisation is adopt Role culture
as individual are assigned a important
jobs or role.
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manner (Lyman, Hammond and Cox,
2019).
 This is a responsibility of team
management to provide work or task to
their staff and also observe them to
perform their work in appropriate time.
 By using this culture in Premier Inn,
this leads to widespread their tasks with
their staff members and also ensures
that they are not covered any
unnecessary duplication. This is mainly
used for individual specialist in
marketing, sales, legal compliance and
project management.
Organisational Goals are defined as objectives that are made by business which tries to
achieve in which there is basis of actions and decisions.
Organisational Goal of Whitbread Plc & Premier Inn.
Whitbread Plc Premier Inn
The goal of respective hotel is to provide
superior quality of food to satisfy their guest
and also attainment of leading position
globally.
The main aim of this restaurant is maintaining
and creating space for each and everyone who
work for them in full potentiality by ensuring
impact on environment.
Highlight recent change initiatives with their impact and in what manner they are managed.
Change management is define as a aspect that guide how to prepare, support and equip a
person which can successfully adopt changes which can leads to success of organisation. It is
considered as systematic process which includes dealing with changes in technology, goal and
many other factor of company (Memon and et. al., 2017). Due to pandemic situation as Covid-
19 there are numerous changes which are made by organisation that leads as challenge for team
management of enterprise. So for this, it is a responsibility of organisation to focus by reducing
this impact on company by managing change in business which helps in enhancing performance
level of enterprise for future period.
So for bring changes in organisation, Kurt Lewin Model is used by both hotels which
helps them to increase performance level of individual during particular time period.
Kurt Lewin Model, there are three stages in this model Unfreezing, changing and
Refreezing. By this model, it highlights practical and simple model for understanding process of
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change (Prabhakar and et. al., 2018).. This process assume as creating image as when changes is
needed, afterwards move to new and finally solidifying new image.
In context of Whitbread Plc & Premier Inn, this model is explained below: Unfreezing: This is first stage of model which is regarded as most critical factor. It
includes improvement in willingness and readiness of individual to change by
encouraging them as by moving from existing comfort zone in a transforming situation.
In context of respective organisation this situation helps in bringing change in attitude
and present behaviour of employees (Nwali, 2018). By implementing this change in
company by basic level of this step because of team members restricts changes. In
addition to Premier Inn, they implement changes in food facility so employees need to be
properly trained according to their skill. Changing: This stage is regarded as actual implementation of change. It includes
acceptance of new steps of doing things. During this stage there must be proper
planning, encourage individual for involvement and effective communication as changes
are necessary. So due to Covid-19, there are many changes are implemented as by proper
check up of temperature of guest, test report and many hygiene programmes that have
considered by Whitbread Plc. Furthermore, Premier Inn uses this stage by encouraging
their team members by communicating with them about changes that should be
implemented (Pastra, Gkliatis and Koufopoulos, 2017).
 Refreezing: This stage is regarded as state of equilibrium. In this stage people internalize
or accept the new steps of working. When employees reinforces and strengthening new
behaviour they should be rewarded, offering them positive reinforcements and so on. By
using this step, organisation use behavioural change of team members by involvement of
structure or supporting policies that can leads to transformation in way of working. In
terms of Premier Inn, managers or leaders have to reinforce their group members by
providing them proper remuneration and incentives (Waddell and et. al., 2019). So by
this it leads to increase in performance and productivity of organisation in future time
period.
Strategic direction of organisation and their current performance.
Strategic Direction is considered as primary idea which offers consistency in their
strategy which helps in having stability of direction for long term of time period. In context of
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Whitbread Plc & Premier Inn they mainly focus on generating appropriate strategy for
accomplishment of objectives or goals in proper time (Abdullah and Marican, 2020). So for this
Ansoff's Model used by organisation for providing direction to company to enhance performance
level and productivity for future time period.
Ansoff Matrix is important for strategic planning in market segment for identifying
opportunities to growth in revenue for organisation by developing new services and products or
by entering into new market.
Ansoff Matrix of Whitbread Plc
Market Penetration Market Development
 In this strategy, company uses its
products and services in existing market
by decreasing price for attracting new
customers, enhancing distribution and
promotion efforts.
 In terms of Whitbread Plc, this strategy
leads to greatest way to earn as by
offering discount to returning guests. In
addition, hotel is also issue loyalty card
that permit certain guest to make
discounts (Waddell and et. al., 2019).
 The main idea behind this strategy is to
motivate guest to use more services
which are offered by hotel.
 By using this strategy, organisation
enters into new market segment by
their existing products. This strategy
can be successful when firm uses new
technology that it can earn profit in
new markets (Wang and Dyball,
2019)
 In context of respective hotel, they can
use this strategy by opening new
segments as by offering tourism
packages which can only provided to
sports lovers and so on.
Product Development Diversification
 In this point of matrix, enterprise
develops or designs new product to
cater into existing market segment. This
can be done by investing in research &
development for new products or by
acquiring competitors product.
 This element of Ansoff Matrix
specifies as when organisation enters
in new market segment by new
products and services. This strategy is
considered as riskiest as it is not easy
to covers new market segment by new
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 In respect of this hotel, they can offer
rooms to their guest with innovation
technology that they are not offered
earlier (Tjahjono, Fachrunnisa and
Palupi, 2019).
products (Cooke, 2018).
 In terms of Whitbread Plc, they can
integrate by cooking and planting their
own food, maintenance and offering
transportation services.
Ansoff Matrix of Premier Plc.
Market Penetration Market Development
 This hotel is using this plan for growth
in its business by production of existing
services in existing market segment.
 This strategy leads to successful plan
for Premier Inn as organisation must
emphasize on new style like different
types of stylish packaging (Maurya,
and Agarwal, 2018).
Product Development Diversification
 By this strategy used by hotel by
increasing its technological system by
offering them online rendering services
to their guest which leads to easily
reserve their rooms in hotel (Migdadi
and et. al., 2018).
 As organisation when using this
strategy by create or generate fresh
items in completely new market
segment for attract customers.
CONCLUSION
From above analysis it is concluded as there management and organisation behaviour is
defined as application of administration that helps in modifying, assessing the events which are
related to micro and macro environment which leads to direct effect on productivity and
performance of organisation. In addition, this report also highlights structure, culture and goal of
company and strategic direction and level of business performance which is examine in
appropriate manner.
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REFERENCES
Books and Journals
Abdullah, M.R. and Marican, S., 2020. Supervisory support and organisational citizenship
behaviour: the role of self-efficacy as mediator. International Journal of Public Sector
Performance Management. 6(6). pp.854-875.
Cooke, F.L., 2018. Concepts, contexts, and mindsets: Putting human resource management
research in perspectives. Human Resource Management Journal. 28(1). pp.1-13.
Griffin, R.W. and et. al., 2020. Organisational Behaviour: Engaging People and Organisations.
Cengage AU.
Katou, A.A., 2017. How does human resource management influence organisational
performance? An integrative approach-based analysis. International Journal of
Productivity and Performance Management.
Kayas, O.G. and Wright, G., 2018. Knowledge management and organisational culture. In The
Palgrave handbook of knowledge management (pp. 131-149). Palgrave Macmillan,
Cham.
Kim, M., Kim, A.C.H. and Reid, C., 2017. Positive organisational behaviour in NCAA Division
I football: a head coach's authentic leadership and assistant coaches' psychological
constructs. International Journal of Sport Management and Marketing. 17(1-2). pp.121-
143.
Ling, F.Y.Y. and et. al., 2018. Human resource management practices to improve project
managers’ job satisfaction. Engineering, Construction and Architectural Management.
Lugosi, P., 2019. Deviance, deviant behaviour and hospitality management: Sources, forms and
drivers. Tourism Management. 74. pp.81-98.
Lyman, B., Hammond, E.L. and Cox, J.R., 2019. Organisational learning in hospitals: A concept
analysis. Journal of nursing management. 27(3). pp.633-646.
Mansouri, A.A.A., Singh, S.K. and Khan, M., 2018. Role of organisational culture, leadership
and organisational citizenship behaviour on knowledge management. International
Journal of Knowledge Management Studies. 9(2). pp.129-143.
Maurya, K.K. and Agarwal, M., 2018. Organisational talent management and perceived
employer branding. International Journal of Organizational Analysis.
Memon, M.A. and et. al., 2017. The relationship between training satisfaction, organisational
citizenship behaviour, and turnover intention. Journal of Organizational Effectiveness:
People and Performance.
Migdadi, M.M. and et. al., 2018. An empirical examination of collaborative knowledge
management practices and organisational performance: The mediating roles of supply
chain integration and knowledge quality. International Journal of Business
Excellence. 14(2). pp.180-211.
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Nwali, A.C., 2018. Influence of organisational behaviour variables on the management of
employees in commercial banks. Journal of Education and Entrepreneurship. 5(2).
pp.47-68.
Pastra, A., Gkliatis, I. and Koufopoulos, D.N., 2017. Organisational Behaviour in Shipping.
In Shipping Operations Management (pp. 25-46). Springer, Cham.
Prabhakar, G.V. and et. al., 2018. Influence of organisational culture dimensions on knowledge
management processes in higher educational institutions. International Journal of
Knowledge Management Studies. 9(1). pp.51-71.
Tjahjono, H.K., Fachrunnisa, O. and Palupi, M., 2019. Configuration of organisational justice
and social capital: their impact on satisfaction and commitment. International Journal of
Business Excellence. 17(3). pp.336-360.
Waddell, D. and et. al., 2019. Organisational change: Development and transformation.
Cengage AU.
Waddell, D. and et. al., 2019. Organisational change: Development and transformation.
Cengage AU.
Wang, A. and Dyball, M.C., 2019. Management controls and their links with fairness and
performance in inter‐organisational relationships. Accounting & Finance. 59(3).
pp.1835-1868.
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