Management and Operations: Role of Leadership in Aston Martin

This presentation explores the role of leadership in the management and operations of Aston Martin, a luxury sports car manufacturer. It discusses the difference between managers and leaders, the concept of hard and soft skills, and different theories of leadership and management. The presentation concludes by highlighting the importance of leadership in enhancing the effectiveness and efficiency of the business.

Management and
Operations

Content
 Introduction
 Manager vs Leader
 Concept of Hard and Soft skills
 Management vs Leadership
 Different theories of leadership and Management
 Conclusion
 References

Introduction
Management and operations and the different functions that is performed
by an organisation to accomplished the objectives in an effective
manner. Operation management is the process through which quality
of the products has been improvised by planning, controlling, co-
ordinating, managing the resources that is required to produce the
product and services.

Overview of Aston Martin
Aston Martin is the British manufacturer of
luxury sports cars that was founded in
1913 by Lionel Martin and Robert
Bamford and have the headquarter in
Gaydon, UK. Aston Martin is known as
iconic global brand with ravishing style,
performance, exclusivity (Bachrach and
Mullins, 2019).

Manager vs Leader
Manager is the person that manage, plan, control
the different function that enhanced the
growth and performance of an employee
(Copacino, 2019). Whereas, leader is the one
who influenced the employee to perform
better and achieve there target in efficacious
way.

Role of manager and leader

Role of leadership in the operations of Aston
Martin
Leadership is the action that is used to motivate an individual and
group of an organisation. Operations management is the department
that manages the supply and production of different products and
services of the company (Crane and et. al., 2019).

Leadership approaches and its impact on the
operations of the company.
For that Aston Martin chooses contingency
approach as a theory of leadership with
that they enhance the growth and
development of the business. The
leadership approach of Aston Martin
has a positive impact on the growth and
success of the company (Davies, 2018).

Concept of Hard and Soft skills
Soft skills: It is the ability, knowledge, experience of an individual to deal with
other in a kind manner. It has been used to attract and retain the customers for
a longer period of time Dobson and Dobson, 2018. Soft skills made an
employee more balanced and reflect the etiquette and manners that enhance
the performance. For example teamwork, communication, problem-solving,
flexibility etc.

Difference between hard and soft skills
Hard skills Soft skills
It is a skills that is tangible as it is
shown in the form of certificates
and degrees.
It is a intangible skills that can't be
shown only experienced through
the communication, attitude,
personality etc.
It is a quantifiable knowledge that
helps to measured the success.
It is unquantifiable knowledge
that can't be proved but shown by
the work-style.

Management vs Leadership
Basis Leadership Management
Vision Provides the strategic direction to the employee to
measured the growth and development.
Plan the budget of all the activity that has been
performed within the organisation. With that
also set the timeline to every activity and
develop the process that is followed by all the
employees.
Human development Convey the vision, mission, aim and objectives of
Aston Martin to the employees and motivates them
to enhance the productivity.
Management implement the vision and provide
equal opportunities of all to measured the growth
and success.
Execution Leader influenced other with that inspire them to
satisfy the need by enhancing the performance.
Management controls the overall process of
Aston Martin and monitors the performance of
an employee.
Outcome Spread positivity within the company and enhance
overall performance of all employee and company.
Provides rewards to the employee as per their
performance.

Different theories of leadership
Great man theory: This theory states that
leader are born never be produces and
because of that they gain the power and
authority in their life. Thus leader is the
one that accomplish its target with an
effectiveness as compared to others.

Theories of management
Classical approach: This theory states that employees and worker
only have economic and physical needs and that is satisfied by
getting the job and another need doesn't exist. And the basic need
will be resolved by getting the maximum profit that is improvised
by the specialisation of labours.

Conclusion
It has been concluded from the above report that leader and manger
performs the major role to provides the success and development of the
business. The leader and manager of Aston Martin plays an important
role to enhance the productivity and performance of the business. With
that it is concluded that Aston Martin uses systematic and contingency
approach to enhance the effectiveness and efficiency of the business.

References
Bachrach, D.G. and Mullins, R., 2019. A dual-process contingency model of
leadership, transactive memory systems and team performance. Journal of Business
Research. 96. pp.297-308.
Copacino, W.C., 2019. Supply chain management: The basics and beyond. Routledge.
Crane, A. and et. al., 2019. Corporate social responsibility: Readings and cases in a
global context. Routledge.
Davies, B., 2018. Exploring chaos: Theory and experiment. CRC Press.

Thank You