Role of leadership in improving employee’s motivation

Research and study skills
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Research Title:.................................................................................................................................3
INTRODUCTION...........................................................................................................................3
Research aim and objective....................................................................................................4
Research questions.................................................................................................................4
Literature Review.............................................................................................................................5
Research Methodology....................................................................................................................8
Gantt chart........................................................................................................................................8
REFERENCES................................................................................................................................9
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Research Title:
Role of leadership in improving employee’s motivation. A research project on Aston
Martin.
INTRODUCTION
Leadership and motivation are key essential factor that play major role in success of an
organisation and facilitate motivation and satisfaction among employees, as in this the main role
of a leader is to motivate employees towards organisational objectives in an effective manner.
With the help of good leadership company can effectively enhance performance as well as
productivity level of employees (PANCASILA and et. al., 2020). Leaders are mainly held
accountable to provide motivation to team and individual through which company assure overall
growth and development of employees. Leadership recognise great work, celebrate results, stay
positive, take regular feedback and accomplish objectives with coordination. Leadership play
essential tool for an organisation irrespective of its size and scope, as it play major role in
providing motivation to improve employees that brings out their creativity and productivity to
overcome the challenges in effective manner. With the help of different type of leadership skill
and goal oriented characteristic leaders motivate individual towards hard work in order to
accomplish overall organisational objectives with more effectiveness.
Present report has been conducted on Aston Martin which is operating their business
functioning in automotive sector which is facing aggressive competition. In this, leaders of
company effectively encourage individual with strong leadership practices through which
company assures its leading positioning in global market segment. In this report formative
discussion has been conducted on the topic of the role of leadership in improving employee
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motivation on the case study analysis of Aston Martin. Along with this report also include aim,
objectives, research questions, literature review and research methodology.
Research aim and objective
Aim
“To review about the importance and concept of leadership along with analysing its impact
on employees motivation level”. A case study on Aston Martin.
Objectives
Research objectives are stated below:
 To analyse the main need and importance of concept of leadership within a business
firm.
 To determine the role of leadership in improving the motivation level of employees
within Aston Martin.
 To investigate about some more effective leaderships styles and practises that can be
adopted by Aston Martin to boost morale and performance level of its employees.
Research questions
 What is the main need and importance of concept of leadership within a business firm?
 What is the role of leadership in improving the motivation level of employees within
Aston Martin?
 What are the effective leaderships styles and practises that can be adopted by Aston
Martin to boost morale and performance level of its employees?
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