MANAGEMENT AND OPERATIONS AT BURGER KING

Explore the roles of leaders and managers, different theories of leadership, operational approaches at Burger King, importance of operations management, and factors influencing decision-making. Learn how leadership and management interplay in a dynamic business environment.

MANAGEMENT AND OPERATIONS
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Table of Contents
INTRODUCTION..........................................................................................................................3
P1 ROLES AND CHARACTERISTICS OF LEADERS AND MANAGERS.............................................4
P2 APPLICATION OF ROLES OF LEADERS AND FUNCTIONS OF MANAGERS IN DIFFERENT
SITUATIONAL CONTEXT..............................................................................................................7
P3 DIFFERENT THEORIES AND MODELS OF LEADERSHIP.........................................................10
P4 DIFFERENT APPROACHES TO OPERATION AND MANAGEMENT AT BURGER KING...........12
P5 IMPORTANCE AND VALUE OF OPERATIONS MANAGEMENT IN ACHIEVING BUSINESS
OBJECTIVES...............................................................................................................................14
P6 FACTORS WITHIN BUSINESS ENVIRONMENT WHICH INFLUENCES THE OPERATIONAL
MANAGEMENT AND DECISION MAKING.................................................................................16
CONCLUSION............................................................................................................................19
REFERENCES.............................................................................................................................20
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INTRODUCTION
It is crucial for an organization to manage its operations efficiently as it reflects significantly
on the efficiency, productivity and profitability of the company. There are various elements
associated with the management and operations which should be considered by an
organization to operate its business efficiently. This report demonstrates the different
dimensions of management and operations such as roles of leaders and managers and
difference between them. It also elaborates the different approaches to management and
operations and importance and value of operations management in attaining different
business objectives. It further covers the relationship between leadership and management
in the contemporary business environment.
The case study of ‘Burger King’ is adopted in this work to understand and analyse the
different elements associated with the management and operations. Berger King is one of
the leading multinational food chains. It was established in the year 1953 as Insta Burger
King. It serves in different countries of the world in more than 1500 locations. This report
probes the different aspects of the management and operation associated with the Burger
King.
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P1 ROLES AND CHARACTERISTICS OF LEADERS AND MANAGERS
Leadership, as well as management, is essential for an organization to achieve the different
business objectives. Leadership may be defined as an art of motivating a group of people to
achieve a common objective. A leader leads its team members and motivates them to
achieve the organizational objectives. The main objective of a leader is to enhance the
efficiency and productivity of the employees so they can perform their assigned roles and
responsibilities efficiently (Kok and McDonald, 2014).
Management is defined as the organization and coordination of different business
objectives in order to achieve business objectives. It is a process which deals with the
controlling of different available resources. It is very important for an organization to
manage its different business activities efficiently. A manager manages the different
available resources so that business operations can be accomplished efficiently (Long, 2017).
There are different roles of leaders and functions of manager in an organization. The
responsibilities of both leaders and managers are different from each other.
ROLES OF LEADERS
Leaders play various roles in order to achieve the organizational targets. Key roles of a
leader are:
 Providing direction
 Align people
 Motivating team members
PROVIDING DIRECTION
A leader establishes the vision and encourages employees to achieve it. Leaders develop
effective strategies to achieve the different business objectives. It is the responsibility of a
leader to make team members capable of handling different changes and issues efficiently.
ALIGN PEOPLE
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A leader aligns the employees to form a team in order to achieve different targets. A leader
assigns the roles and responsibilities of its team members according to their skills and
capabilities.
MOTIVATING TEAM MEMBERS
The motivation of the employees is very important for the improvement of their
performance. A leader motivates employees in order to enhance their efficiency and
productivity. A leader adopts different techniques to motivate the team members.
ROLES OF MANAGERS
A manager performs the different roles and responsibilities which are important to operate
different organizational activities. Key roles of a manager are:
 Planning
 Organizing
 Coordinating and Controlling
 Staffing
PLANNING
One of the important functions of a manager is planning. A manager sets goals and
operational plans. It is the responsibility of a manager to allocate resources and submit a
budget for the plan.
ORGANIZING
A manager develops a structure of plan so that it can be accomplished efficiently. Managers
of Burger King organize the resources and utilize them efficiently to achieve organizational
objectives.
COORDINATING AND CONTROLLING
A Manager coordinates with employees to accomplish the different organizational tasks. It
is the responsibility of a manager to monitor the performance of the employees. Managers
control the different organizational activities in order to avoid a different kind of issues.
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STAFFING
Staffing is also one of the significant functions of a manager. Managers of Burger king focus
on the staffing of the employees in order to accomplish the different organizational tasks.
Managers assign roles and responsibilities to their employees according to the skills and
capabilities.
Characteristics of leaders and manager are different from each other. The key qualities of a
leader are visionary, passionate, innovative, imaginative, personal power, flexible and
passionate. The qualities of a manager differ from those that of a leader. The key qualities of
a manager are rational, consulting, problem-solving, authoritative, stabilizing, deliberate
etc.
Managers and leaders of Burger King perform their roles and responsibilities in an effective
manner. Both leaders and managers coordinate with each other in order to achieve
organizational task efficiently.
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P2 APPLICATION OF ROLES OF LEADERS AND FUNCTIONS OF
MANAGERS IN DIFFERENT SITUATIONAL CONTEXT
Leaders as well as managers play an important role in handling different situations. The
situation of accompany influences operational management of a company at a great extent.
There are different types of situations which can influence the roles and functions of leaders
and managers. There are different organizational situations which includes stable situation,
slow to moderate changing situation and fast changing situation (Hill, et al. 2014).
STABLE SITUATION
Under the stable situation, an organization does not need to any kind of the change in its
current business strategies. In this situation, a company follow its current business as it is
effective in delivering the desired results. Managers and leaders of a company perform their
task in order to operate business operations smoothly.
SLOW TO MODERATE CHANGING SITUATION
In slow to moderate changing situation the situation of organization changes slowly in the
initial stage and changes moderately. In this situation, a company changes its strategies
according to the situation.
FAST CHANGING SITUATION
As the name indicates in this situation a company changes its strategies very fast in order to
respond effectively different changes.
Leaders and managers of Burger king play important role in handling the different
situations. Currently, Burger king belongs to slow to moderate changes. The fast food
industry is facing a different kind of changes which reflects significantly on the roles of
leaders and functions of managers.
The functions of a manager such as planning, leading, organizing, controlling, coordinating
also get influenced due to organizational situations. Burger King is facing slow to moderate
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changing situation, therefore, functions of Managers change accordingly. The manager of
the company develops their strategies according to slow and moderate changes. Managers
controls, coordinate and organize according to demand of the situation.
Leaders also play an important role in different situations. Leaders of Burger King adopt a
different kind of leadership styles in order to handle different organizational changes
efficiently. Different types of leadership style adopted are:
 Directive style
 Supportive style
 Participative style
 Achievement- oriented style
DIRECTIVE STYLE
Directive leadership style provides guidance regarding what should be done and how to
implement it. This style is effective as the subordinate has a locus of control, lack of
experience, need for clarity etc. (Nahavandi, 2016).
SUPPORTIVE STYLE
This leadership style focus on the needs of the employees. In this leadership style a leader
behaves friendly with its team members. Leaders provides support to their team members
whenever they needed in doing their assigned roles and responsibility. A supportive leader
attempts to minimize the stress and frustration of the employees.
PARTICIPATIVE STYLE
In participative leadership employees also participate in the decision making. Leader
encourage its team members to share their ideas and thoughts so that effective decision can
be made. Leaders of Burger King adopt this style to manage its operations.
ACHIEVEMENT- ORIENTED STYLE
In this leadership style a leader focus on the achievements. A leader appreciates the good
performance of the team members.
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Leaders and managers of Burger King make the decision according to the situation. Leaders
and manager consider different factors associated with the current situations (Nahavandi,
2016).
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P3 DIFFERENT THEORIES AND MODELS OF LEADERSHIP
There are different theories and models of leadership which can be adopted by the
company to lead it, employees. There are different types of leadership theories can be
adopted by a company (Avolio and Yammarino, 2013). There are different types of the
leadership approaches that can be adopted by a leader are:
 Situational leadership
 System leadership
 Contingency theory
SITUATIONAL LEADERSHIP
Binchard and Hersy proposed Situational leadership is 1969. It is one of the widely used
approaches which can be used to lead the team members. According to this theory, a
leader or manager should adjust its style to fit the development level of employees a leader
is trying to influence. A leader should make the decision according to the demand of the
situation. This leadership approach is beneficial for a leader to handle a different kind of the
issues. Leaders of Burger King adopt this approach to manage its operations efficiently
(Otley, 2016).
SYSTEM LEADERSHIP
System leadership can also be adopted by a leader to leads it team members in order to
accomplish different organizational operations efficiently. System leadership is one of the
most esffective leadership approaches to control and execute the different organizational
functions. Under this leadership theory, a leader lead and control the team according to the
demand of the company or a particular task. This leadership approach can be adopted by
the managers and leaders of Burger King to operate its business to lead the team members
according to demand of the company (Thompson and Glasø, 2015).
CONTINGENCY THEORY
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Contingency theory focuses on the significance of the personality of a leader and manager.
The managers and leaders of the Burger King can adopt this strategy in order to leader the
team members (Mahadevan, 2015).
There are different strength and weakness of the all the above mention mentioned which
should be considered by the managers and leaders in order to lead the team members to
operate the different business operations. System theory is an effective method to manage
the different operations such as production, sales, marketing etc. There are different
strength of this approach which can makes it beneficial for a company. It helps company in
different functions such as managing and controlling. One of the weaknesses of this
approach is that it need to be executed properly in order to achieve desired results.
Situational leadership can be considered as one of the best approaches to handle the
different type of situation which can affect the business operations of a company to a great
extent. It One of the major limitations of this approach is that it crucial for a leader to
possess different skills in order to make the decision according to the situation. Contingency
theory is also an effectual method to enhance the efficiency and productivity of the
company.
Leaders and managers of Burger Kind consider the merits as well as demerits of the above-
mentioned approaches in order to lead the team members to deliver better results
(Mahadevan, 2015).
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P4 DIFFERENT APPROACHES TO OPERATION AND MANAGEMENT AT
BURGER KING
There are different approaches which can be applied by a company to operate its business
smoothly. Burger King also adopts different approaches in order to enhance its efficiency
which ultimately leads to enhancement in the profitability of the company. Key approaches
to operation and management are :
TOTAL QUALITY MANAGEMENT
Total quality management is an effective approach to manage different organizational
operations efficiently. This approach focuses on the customer satisfaction and long-term
success of an organization. In this approach, all the members of a company participate in
improving products, services and process. There are eight principles of total quality
management that are customer focused, process centred, total employee involvement,
integrated system, continual improvement, strategic and systematic approach, fact-based
decision making and communication. Burger Kind adopts this method to improve its
products, process and services in order to achieve customer satisfaction. Employees of
Burger king put their efforts to achieve customer satisfaction (Oakland, 2014).
SIX- SIGMA
Six-sigma is set of tools and techniques to improve the process. It is a disciplined and data-
driven approach for eliminating defects. This approach focuses on the improving the quality
of outcome by identifying and minimizing defects in the manufacturing process. Burger king
adopts the approach to reduce defects in its manufacturing process. Company minimizes
the defects in order to improve the quality of the result.
LEAN MANUFACTURING
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Lean manufacturing is also one of the most effective approaches that can be used for the
minimization of the waste. Burger King adopts this method to minimize the waste which is
beneficial for the company in minimizing the waste.
JUST IN TIME
Just in time is also an approach which can be adopted to reducing flow time within the
production system. It also reduces the production system as well as response times from
suppliers to customers. This strategy proved beneficial for Burger King in minimizing the
time within the production system.
Burger king adopts the above-mentioned approaches in order to operate its operations
efficiently. These approaches help Burger King in minimizing the cost of production and
waste. The proper utilization of this approach enhances the profitability of burger king to a
great extent. Leaders as well manager of Burger King adopts different strategies in order to
achieve different approaches. Both leaders and managers perform their roles and
responsibility efficiently. The manager makes the plan to implement the different
approaches in order to manage its various operations effectively. Leaders motivate the
employees to put more efforts to implement the different approaches in order to manage
the operations of the company in an efficient manner (Zhang, et al. 2013).
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P5 IMPORTANCE AND VALUE OF OPERATIONS MANAGEMENT IN
ACHIEVING BUSINESS OBJECTIVES
Operation and management are crucial to achieving all the business objectives. There are
different business objectives of Burger King which includes survival, enhancing sales,
maximizing profit, satisfying customers, growth etc.
SURVIVAL
Every organization develops strategies to survive in the market. The fast food industry is one
the fastest growing industries, therefore, many companies are attracting towards it. It is
difficult for a company to survive in this highly competitive industry. Burger King manages its
business operations in order to survive in this industry (Miner, 2015).
ENHANCING SALES
Maximization of sales is the main objective of every company. Burger king develops
effective strategies to enhance the sales of its products. The company adopts different
approaches in order to enhance its sales and profitability of the company.
MAXIMIZATION OF PROFITABILITY
Burger King manages its different business operations in order to enhance the profitability.
The company focuses on the satisfaction of the customers to increase the profits of the
company. Burger understands the needs and demands of the customers, therefore, its
serves the products according to demand of the customers (Seibert, et al. 2017).
SATISFYING CUSTOMER
Satisfaction of the customers is very important for achieving other different business
objectives of a company. Enhancement of the sales, survival, and maximization of profits
depends significantly on the satisfaction of customers. Burger King adopts total quality
management in order to improve its products and process to provide better products and
services to its customers. There are different methods which are adopted by burger to
satisfy the different demand of the customers.
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GROWTH
Effective management of different operation is crucial to make significant growth and
development. Burger King is making significant and development due to its appropriate
management of its operations. Proper utilization of different approaches helps the company
in minimizing the waste which helps in reducing the cost of the operation. The company also
develops the strategies by considering different factors which influence the business
operations in order to achieve the significant growth and development. Leaders as well
manger of Burger King adopts different strategies in order to achieve different approaches.
Both leaders and managers perform their roles and responsibility to achieve all the business
objectives (Qu, et al. 2016).
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P6 FACTORS WITHIN BUSINESS ENVIRONMENT WHICH INFLUENCES
THE OPERATIONAL MANAGEMENT AND DECISION MAKING
Operational management of a company can be affected by the different business
environment. There are different environmental factors which influence the decision
making the process of company (Nahavandi, et al. 2016). Key factors that influence the
operational management and decision making process of a company are :
 Corporate social responsibility
 Stakeholders
 Intraprenuership
 Sustainability
CORPORATE SOCIAL RESPONSIBILITY
Corporate social responsibility is one of the main environmental factor which influences the
business operations as well as decision making process of a company. Corporate Social
responsibility is an important element which may be defined as the accountability of a
company towards the society. A company utilizes the different social and environmental
resources therefore it is its responsibility of a company to pay back to society. CSR
influences the different business operations as well as the decision making process of Burger
King. It participates in different CSR activities for the development and welfare of the
society. The company conducts the different CSR activities such as plantation, educations
and other such activities for the welfare of society. Company avoid the factors associated
with its business operations which can affect society. Burger King considers the different
factors associated with the CSR in order to make appropriate decision for the welfare of
society.
STAKEHOLDERS
Stakeholders of a company reflect significantly on the business operations and decision-
making process of a company. Key stakeholders of a company are employees, customers,
shareholders, the board of members, distributors, suppliers etc. It is very important for a
company to consider the different factors associated with stakeholders in order to avoid a
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different kind of issues. Burger King takes care of its stakeholders in order to operate its
business operations efficiently. It manages the different business operations in such a way
that it do not affect adversely to its stakeholders (Shockley-Zalabak, et al. 2017).
INTRAPRENEURSHIP
Intrapreneurship is another major environmental factor which influences the business
operation of a company. Intrapreneurship is an important concept that focus on the
workers of a company that have attributes of entrepreneur. An Intrapreneur is an employee
in a company who takes the risk in order to solve a given problem. Burger King promotes
Intraprenuership in order to encourage the employees to make their own decision and to
take risks in order to solve the problems. It helps Burger King in enhancing the efficiency of
different business operations.
SUSTAINABILITY
Sustainability is a crucial element for the smooth operation of a business. Sustainability may
be defined as a process by which an organization manages their social, financial and
environmental risks. It influences the operational management as well as decision making
of a company. Berger King manages the balances between profit, people and environment.
Company makes decision by considering its impact on the society, environment as well on
its profits (Schraede, et al. 2015).
All the above mentioned factors influence the operational management and decision
making of Burger King. There are different positive as well as negative impact of all these
environmental factors that can affect the operation management and decision making of a
company. Burger king considers all the different factors which are linked with business
environment in order to avoid the various external issues. Burger King develops effective
strategies to handle all the environmental factors in order to operate its business smoothly
and appropriately.
Leader and managers plays an important role in handling the different situations. The
interrelationship of leadership and management affects significantly to the business
environment. In burger King leaders as well as mangers coordinates with each other to
tackle all the elements of the business environment in order to take the advantage of the
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favourable factors. Burger king utilizes the interrelationship of leadership and management
as the competitive advantage over other rival companies. A healthy relation between
leaders and management serves as the competitive advantage for the company. It helps
company in resolving the different issues and challenges (Winston, et al. 2014).
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CONCLUSION
It is very important for an organization to operate its business efficiently as it reflect
significantly on the business operations of a company. Leadership, as well as management,
is essential for an organization to achieve the different business objectives. Leaders, as well
as managers, play an important role in handling different situations. The situation of a
company influences the operational management of a company at a great extent. There are
different theories and models of leadership which can be adopted by company to lead it,
employees. There are different types of leadership theories can be adopted by a company.
There are different approaches which can be applied by a company to operate its business
smoothly. These approaches include total quality management, six sigma, just in time and
lean manufacturing.
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