Key Approaches to Operation Management and Roles of Leaders and Managers

MANAGEMENT AND
OPERATIONS

INTRODUCTION
 Management is the art of getting people in the organisation and to accomplishing the
work and desired goal of the organisation by coordinating and using of all the
available resources in the organisation effectively and efficiently to obtain the desired
objectives. Whereas operations are the activity to convert the raw materials into the
finished goods, products and services and provide them to the end customers.
 This report is based on the Unilever company which is a transitional consumer goods
company based in UK. It provide various number of products to the consumers in
which include food and beverages.

Key approaches to operation management and roles that
leaders and managers play
 Operation management of the Unilever is responsible for the high productivity of
the organisation throughout the global organisation of the consumers goods and
ensure the higher performance of the company. There are various different works
and operations which is performed by the operation management of the Unilever.
This include:
 Ensure the designing of goods and services that best suited for the organisation
and also to the consumers. That help to achieve success thorough continuous
innovation in designing. Delivering the new innovative products to the costumers
help the Unilever to promote its growth and attract the more customers.

Approaches of Operation management
 There are four approaches of the operation management which help the
Unilever organisation to effectively manage its operations and achievement
of the target.
 Total quality management – Total quality management is the long term
approach of the successful running of the business through customer
satisfaction by ensuring and improving the quality of the process, products,
services and the culture of the Unilever organisation.