Roles and Characteristics of Leaders and Managers in Amazon

MANAGEMENT
AND
OPERATION

Table of Contents
INTRODUCTION...........................................................................................................................1
ACTIVITY 1....................................................................................................................................1
Definition of leaders and manager with their roles and characteristics..................................1
Leader's roles and function of manager by applying theories and concepts. ........................2
Critically evaluate the different theories and approaches of leadership.................................3
Examine the roles of leaders and function of manager in different situations.......................3
Different theories and models of approaches.........................................................................4
Strength and weakness of different approaches.....................................................................6
ACTIVITY 2....................................................................................................................................8
Approaches of operations management and the roles of leaders and managers play in these
approaches..............................................................................................................................8
The importance and value of operations management to achieve business objectives........11
Improves efficiency of operational management to successfully meet business objectives.11
The factors within the business environment that impact to operational management........12
Factors are affect to business in wider related context.........................................................13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Operation management is the process of planning, organising, controlling and managing
the production process (Bogaert And et.al., 2018). The present study is based on “Amazon”
which is multinational technological company. It is focused on E-commerce, cloud computing
and artificial intelligence. It is the largest internet company by revenue in the world. Study lays
emphasis on the roles and characteristics of manager and leaders and how it is applicable on the
different situation in organisation. Apply different theories and models of leadership and
management. Report will cover by the key approaches of operation management and roles of
leaders and manager and its importance to meet business objectives. It is also highlighted by the
factors of business environment impact to operation management and decision making process
which is taken by leaders and managers.
ACTIVITY 1
Definition of leaders and manager with their roles and characteristics.
Definition of leader: Leader is the one who guides and lead a group of people in order to
gain determined objectives and goals.
Definition of manager: Manager is responsible for manage company and responsible for
planning, directing, coordinating and controlling (Filippini and Forza, 2016).
Roles and characteristic of leaders and manager
Leaders Managers
Roles of managers and leaders
Create vision: Leader is responsible to inspire
and engage to their team members for turning
vision into reality.
Create goals: Manager is responsible for
creating, setting, measuring and achieving
goals and objectives of Amazon.
Execute strategy: Leader is responsible for
consistently achieving results by using
disciplined and proper process and strategy
(Roles and characteristic of manager, 2017).
Monitor: Manager plays an important role in
Amazon, for monitoring result of work and also
collect information which help to make
possible changes in organisation for growth.
Listen, support and help: They are also
responsible for supporting and helping to their
Directive: Manager give direction of work and
task to employees. Direction and guidance help