Table of Contents INTRODUCTION...........................................................................................................................1 TASK 1............................................................................................................................................1 P1 The roles and characteristics of a leader and a manager........................................................1 TASK 2............................................................................................................................................5 P2 Role of leader and function of manager in various situational context.................................5 TASK 2............................................................................................................................................6 P3 Application of different theories & models of approach of leadership.................................6 TASK 3............................................................................................................................................7 P4 Key approaches to operations management & role that leaders and managers play.............7 P5 Importance & value of operations management in attaining business objectives.................8 TASK 4............................................................................................................................................9 P6 Assessment of factors within business environment that influence operational management & decision making of managers and leaders...............................................................................9 CONCLUSION..............................................................................................................................10 REFRENCES...................................................................................................................................1 .........................................................................................................................................................2
INTRODUCTION Operations Managementisconcerned with managing all activitiesof company in structured and systematic way. It involves all such activities through which raw materials are converted into end products(AbouRizk,2010). It is recognised as an area developing, redesigning and controlling production process. In attaining targets and objectives of company, manager and leader play vital role. In the present assignment, given organisation is Marks & Spencer which is a multinational retailer of United Kingdom. The report includes various roles and functions of leaders and managers & its application in distinct situations. Apart from this, leadership theories and operations management approaches and its significance and value is also defined. TASK 1 P1 The roles and characteristics of a leader and a manager Management and leadership both are the cornerstones for a firm as they have common objectives to conduct all business operations in most efficient manner possible to generate maximum returns. Managers is a person who has the ability of getting things done from others by designing , handling and controlling themto make sure that goals are achieved as per set standards. On other hand leader is an individual whoinfluences its team or an employee to put its best efforts for accomplishing assigned task. Thus, a world renowned brand like M&S which has large number of stores and operations to handle requires highly proficient personnel to mange all its activities. Thus, by understanding duties, functions and responsibilities of these two contrasting yet complementary personnel a company can maintain and enhance its performance even in most complex and volatile business environment by creating balance between their roles and accountability making it easy to mange and lad people. Manager :A manger is a person who controls and coordinates the activities of various departments within an organization(Ageron, Gunasekaran and Spalanzani, 2012). He formulate various plans and strategies and drives the work of employees towards one direction to carry out business and achieve its objectives with efficiency within specific time period. Functions of Manager: Planning:It forms the first and foremost function of any organization is the key responsibility of a manger. A manger in M&Sanalyze all the market determinants that 1
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affects its business comprising competitors, consumers taste and preferences, current market trends etc and on behalf of this research he plans out various strategies and activities that could help a firm to efficiently and effectively attain its targets(Ashby, Leat and Hudson-Smith, 2011). In addition, the manger is also responsible for planning out various team building activities to maintain cordial relations and develop coordination among its workforce.In addition, they make numerous plans and from that they select the best plans which can produce good results. Organizing: Another function carried out by mangers in M&S are to organize all the resources i.e. Finance, staff andmaterial that are requisite for smooth functioning of firm. The mangers also carries out the task of allocating these resources to each departments by ascertaining the requirements of each divisions. Thus, mangers ensures that there is no hindrance experiences in achievement of organizational goals by adopting best course of actions that complements each divisions to successfully attain their assigned tasks. Staffing: As employees forms the backbone of any organization who serves as a source of innovative ideas,skills and knowledge utilizing whose capabilities and efforts a firm generates profits andhigh sales volume(Chowdary and George, 2011). Thus, to ensure that company has proficient candidate at right job profile presented at right time whenever he is requires M&S plays critical attention during its hiring process. A candidate is evaluated on skills, qualification and capabilities by manger of M&S by conducting various aptitude, IQ and other behavior related tests and also by matching his profile with the job specification of a particular position to ensure efficiency and work performance of each employee. 2
Leader :Leader is the person who identifies the personal needs and aspirations of its members and motivates them to work with zeal and with best of their capabilities by aligning company's objective with their personal goals so that goals of firms could be achieved with higher work efficiency and company s well as its employees grow and develop simultaneously(Closs, Speier and Meacham, 2011). Roles of Leader Building morale and motivating employees:The role of leader in M&S is to identify needs and aspirations of its them members motivates and guide them to take most appropriate course of action that leads to efficiency in their work and also amalgamates their assigned tasks with their own goals so that they work with enthusiasm to attain their objectives resulting in efficiency in work. Also by enhancing their capability through various training and development programs it build by their morale making them dedicated towards their work and company. 3 Illustration1: Functions of Management SOURCE: (Functions of Management, 2017)
Setting clear vision:-A good leader needsto be a visionary. Another role of M&S leader is to explain the prospective vision of a firm to its team and importance of their role in achievement of that( Fitzsimmons and Fitzsimmons, 2013). Thus, it influences employees to understand firms visionand work together in coordination as per set guidelines to attain it. Act as representative of both employees and of management: Mentioned below are some differences between manager and leader ManagersLeaders Managersareresponsibleforsetting objectives of the organisation. Leaders are responsible for influencing andguidingitsteammembersto achieve the set goals . 4
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Manager of firm play significant role in communicating various plans, policies andproceduresformulatedbytop management to business leaders,. Leadersconveyandencouragesits team members to adhere by set plans and policies and work with best of their abilitiestocompletetheirassigned tasks. Mangersaremainlyresponsiblefor planning and coordinating activities and operations of different departments. Leadersplays a key role of inspiring and motivating its staff by identifying theirneedsandenhancingtheir capabilities to make them proficient in attaining self and firms goals . TASK 2 P2 Role of leader and function of manager in various situational context. Managers and leaders both work together to make a strong brand portfolio of a firm so as to stay competitive in market dynamics(Galindo and Batta, 2013). Together they formulate and implements various strategies and tactics which help M&S to accomplish its set targets and attain customers satisfaction resulting it optimum sales and profit levels. Managers in M&S are responsible for setting long and short term goals whereas leaders carry on that ask of setting unique vision statements and influencing its workforce to contribute and coordinate their efforts together to achieve it. Mentioned below are various roles undertaken by manager and leader of M&S in different situations : Situation:M&S during its business have to tackle various situations such as shortage of workforce, inefficient or unskilled employees, outdated or inappropriate technologies etc. To mange these situations mangers and leaders work together by applying different solutions having same objectives: Hiringofcandidates:Inabovesituation,managersundertakethefunctionof recruitment and selection for hiringsuitable candidates vacant job position. For this, managers identify job requirements andspecifications and then select the most eligible 5
person in terns of capabilities and qualifications for the job post(Hamilton and et. al., 2011). Training and development:In order to improve, maintain and enhance the skills and knowledge of its employees mangers with the help of leader find out areas of lacking of each employee and then formulate suitable trainingand development program for new joiners as well as existing employee in order to make them proficient and confident to take higher job responsibilities and carry out their work with efficiency. TASK 2 P3 Application of different theories & models of approach of leadership There are various leadership theories and approaches that are adopted and applied by leaders of firm so as to enhance the productivity. Execution of suitable theory helps business organisation in shaping its functions(Matta and et. al., 2014). In Marks & Spencer, several approaches of leadership are applied by manager and leader which helps them in motivating employees and enhancing profits and efficiency of organisation. Some of the approaches are defined below: Situational leadership approach: Leadership refers to thequality of act of influencing attitudes and behaviours of other individuals. For this, the model which often applies by leaders is situational leadership theory. It is developed by Hersey and Blanchard and is based in life cycle approach. The main advantage of this model is that it can be applied in every kind of situation by managers & leaders. The 4 dimensions involves personal traits of leader, job nature, firm nature and control the followers. The first component is concerned with abilities, traits, skills and knowledge of an individual or leader which supports their followers regarding decision making of company. The second dimension is associated with providing job opportunity to individuals according to their expertise in particularfield(Ronen, Pliskin and Pass, 2012). Third component is related with working culture within firm and the last one is crucial element in which team members adapt themselves with external environment and in order to become flexible, leaders are influence them or ensure full control over followers. Culture within firm and team working are the two factors for which Marks & Spencer is known as it supports them in successfully attaining their goals and objectives on specified time. 6
Contingency leadership theory: As per this approach, there is no single personality trait that leads an individual towards effectiveleadership.Alongwiththis,aninteractionisthereamongexternalsituations, psychological profile and traits of individuals which leads them towards a successful leadership. For the purpose ofincreasing productivity of company and gaining high competitive edge in market place, Marks & Spencer is focuses on all the situations that are mentioned above(Tang and Musa, 2011). System theory of leadership: This approach is defined as collaborative of several networks of department in such a way that for any particular change, a cooperative surrounding is ensured. It becomes very difficult formanager and leader of an organisation to fit in such kind of environment where legal & political alterations are frequently takes place. It is the approach which can be applied only in particular situations. The referred firm has diversified business where leaders guides their followers to perform their tasks effectively and attain set targets and objectives of firm. Above defined are the leadership approaches applied by leader and manager of M&S so that they enable to deal with situations effectively and attain its objectives. TASK 3 P4 Key approaches to operations management & role that leaders and managers play Operation Management refers to the procedure of utilising organizational resources in an optimum and efficient manner. In simple words, it is crucial in terms of managing business activities and enhance the production quality. Discussed below are some of the main approaches ofoperationmanagementthathasbeenpractisedM&Sareasfollows: Total Quality Management:It is a management approach that mainly emphasize on achieving long-term success by giving quality product and services to target customer that highly satisfies their desire and needs(Wu and Pagell, 2011). Basically it is a customer-focused approach that involve all workers in continual improvement. The role M&S leader is to ensure thatall employees give equally participate in improving the process, goods, services or culture in which they are presently working. On the contrary its manager focus on using data, strategy and effective communication to incorporate the principle of quality into organizational culture. 7
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Continuous Improvement Process:It refers to the ongoing efforts made by company for enhancingitsproduct,processorservices.Theseeffortseitherseek“breakthrough” improvement at one shot only or “incremental” improvement over the period of time. With the application of this approach, company can attain high competitive edge in the market over its rivals. This method is also known as KAIZEN approach. In this approach, leaders play important role such as M&S leader's not only portray support for taking initiative but also demonstrate the behaviour that they want their followers to emulate(Yang, Hong and Modi, 2011). Six Sigma:It is a quality control program mainly designed with an aim of eliminating defect if any in product, process or services. Here defect is related with manufacturing defect and this approach focus on reducing this to a level of no more than 3.4 per million. In order words, it generally laid stresson effectively meeting consumer requirements, sustaining company's product or services for longer run and improving customer retention. Managers of M&S needs to ensure that their business process must produce less than 3.4 million defect per 1 million chance so as to be referred as effective and efficient in terms of delivering goods and services and satisfying customer requirement. Lean Manufacturing:It is a systematic method that is mainly taken into consideration with a purpose of controlling waste within the production department without compromising productivity. In general, waste is created either overburden or due to unevenness in work load. In simple words, it a sort of never ending efforts made by company to reduce an activity or waste that consumer organizational resources without adding value in the final goods or services. The role of M&S leader is to identify such activities that causing wastage and take corrective actions accordingly. On the other hand manager of M&S needs to check whether company's resources are optimally utilized or not. P5 Importance & value of operations management in attaining business objectives Concept of operations management plays vital role in long term success and growth of company. It is the function that is associated with cost control and enhancing efficiency of productionprocess(Ashby,LeatandHudson-Smith,2011).Itistheareawhichhighly contributes in success and growth of company. Application of operations management in activities of company helps in reducing cost of manufacturing as well as ensures optimum utilization of available resources. In Marks & Spencer, it helps in producing high quality 8
products which provides some value to customers. Some importance and value of this function are defined below: Profit Maximization:Increasing sales and earning high profits is the main objective of every organisation. It is ensured by leader and manager of Marks & Spencer to offer high quality goods to customers. Proper use of resources and implementation of activities assists in improving company's performance. It results in maximizing profits of firm in effective way. Customer satisfaction:Application of operations management concept allows firm produce goods of high quality. It assists in satisfying customers more effectively by providing themqualityproducts.IncreasedsatisfactionofclientsfacilitatesMarks&Spencerin maintaining large consumer base(Ageron, Gunasekaran and Spalanzani, 2012). Provide long term success:As concept of operations management is interlinked with productionprocess,itsupportscompanyinimprovingqualityofitsgoods.Itprovides competitive advantage to firm in market place over its rivals. It also assists in gaining attention of large number of customers and ensures growth and success of company for long term. Above discussed are the points that depicts about significance and value of operations management and assists in accomplishing objectives and targets of company. TASK 4 P6 Assessment of factors within business environment that influence operational management & decision making of managers and leaders Business activities and operations gets affected by either internal or external forces that present in the environment. However the impact of such forces can be positive or negative depending upon the nature of the business. Internal factors found within the organization only whereas External are available outside the company(Chowdary and George, 2011).Discussed below are the impact of these factors on overall operation of Mark and Spencer which are as follows:- Internal:It include factors such as employees, company's culture, consumer, suppliers etc.Employees:Human resource considers as an main asset of the company. Smooth running ofbusinessactivitiesandoperationdependuponhoweffectivelyandefficiently employees contributes towards achieving business goals and objectives. M&S believes in 9
hiring skilled and competent personnel who with their adequate knowledge, ability and skills help in attaining high competitive edge in the market. Company's Culture:Internal culture of any firm compromise of attitudes, values, behaviourandprioritiesofitsemployees.Culturepossesahugeimpactonthe performance and productivity of an individual. For example: If there is a culture of cut- throat competition prevailing in the business, then every employee tries to compete with one another and this promote different environment from the one where all personnel prefer to work in a team or group. The culture of M&S is healthy and positive that play key role in motivating and inspiring their employees to work incredibly hard. In addition to that, M&S arrange adequate training session that help in growth and development of their workers both personally and professionally (Wilson, 2015). External:It compromise of factors such as political, social, technological etc. Political:It include all rules and regulation formulated by Government that every business enterprise is bound to follow. Recently, UK government has formulate standards related with Health and Safety British Standards that all UK-based firms are obliged to taken into account. However, M&S did not abide on the rules and regulation granted by government body. As a result, it has to deal with negative consequence for the same which tarnish their brand image. Technological:Taking the advantage of latest and advance technology, M&S is gaining high competitive edge over its rivals by introducing its own mobile application and website. As a result, its market and customer base increases. CONCLUSION The project undertaken concludes that leaders and mangers have a blurring line in their roles and responsibilities that they undertake in an organization. Both have to perform certain roles and functions that requires high efficiency and capabilities. Marks and Spencer have proficient managers and leaders who keep on updating its staff by providing themuseful information related to changing market dynamics. Moreover leaders execute different leadership styles in accordance to needs and types of its workforce to motivate its team and maintain discipline and smooth work flow within firm. 10
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