Business Plan Assignment 2022

Running head: B-PLAN
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Name of the Student
Name of the University
Author Note

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Table of Contents
Business Plan Summary...........................................................................................................5
The Business..............................................................................................................................5
The Market.................................................................................................................................5
The Future..................................................................................................................................6
The Finances..............................................................................................................................6
The Business..............................................................................................................................7
Business details..........................................................................................................................7
Registration details.....................................................................................................................7
Business premises......................................................................................................................8
Business location:......................................................................................................................8
Organisation chart.....................................................................................................................8
Management & ownership.........................................................................................................9
Experience................................................................................................................................10
Key personnel...........................................................................................................................10
Current staff.............................................................................................................................11
Required staff...........................................................................................................................12
Recruitment options.................................................................................................................13
Training programs...................................................................................................................14
Skill retention strategies...........................................................................................................15
Products/services......................................................................................................................16
Market position:.......................................................................................................................17

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Unique selling position............................................................................................................17
Anticipated demand..................................................................................................................17
Pricing strategy........................................................................................................................18
Value to customer.....................................................................................................................18
Growth potential.......................................................................................................................18
Innovation................................................................................................................................19
Research & development (R&D)/innovation activities...........................................................19
Intellectual property strategy...................................................................................................19
Insurance..................................................................................................................................19
Risk management.....................................................................................................................20
Legal considerations................................................................................................................22
Operations................................................................................................................................22
Sustainability plan....................................................................................................................26
The Market..............................................................................................................................27
Market targets..........................................................................................................................28
Environmental/industry analysis.............................................................................................29
Customers.................................................................................................................................33
S.W.O.T. analysis.....................................................................................................................36
Competitors...............................................................................................................................37
Advertising & sales promotion................................................................................................38
The Future...............................................................................................................................39
Vision statement.......................................................................................................................39
Mission statement.....................................................................................................................39

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Goals/objectives........................................................................................................................39
Action plan...............................................................................................................................40
MS Project Plan......................................................................................................................41
Project Plan.............................................................................................................................41
Gantt Chart.............................................................................................................................44
Detailed Project Cost..............................................................................................................45
Resource Overview.................................................................................................................48
The Finances............................................................................................................................51
Key objectives & financial review............................................................................................51
Assumptions.............................................................................................................................51
Start-up costs for [2020]..........................................................................................................52
Balance sheet forecast.............................................................................................................55
Profit and loss forecast............................................................................................................57
Expected cash flow...................................................................................................................58
Break-even analysis.................................................................................................................59
Recommendations...................................................................................................................61
References................................................................................................................................62
Appendix..................................................................................................................................65
Stakeholder analysis................................................................................................................65

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Business Plan Summary
The Business
The business idea which is being discussed can be mentioned to be the Shopping
application which will provide the customers with an opportunity to purchase the clothes online
and in addition to this, it will also be allowing them with an opportunity to engage in styling tips
with the help of which they will be able to engage in successful styling and fashion
opportunities. Through our idea, the firm aims to source its clothes from China and in the future,
it also aims to provide the clothes to the different customers in Australia. The firm will also be
responsible to the different society norms and environmental protection acts. We have
undertaken various initiatives to ensure that we are being able to ensure considerate long-term
success with the venture.
The Market
The market research analysis has shown that the consumers have become cautious
about spending, lease costs have increase and increase in competition have negatively affect the
revenue generation of major competitor (Burns 2016). However, despite this fact there has been
significant growth of the industry and online retail market is booming. Iconic, Cotton On,
Showpo, Bonds, Rebel, Glassons, Country Roads, Myers, Glue Store, Peter Alexander, Portmans
and Seed Clothing are the major brands in the market and caused major issues for old players in
the market. However, the fashion industry analysis also showed that majority of the companies
do not provide fashion advices to the consumers and they majority of the consumers in the online
retail segment belongs to the consumers between the age group of 18-35 years. The target market
which we have selected for our firm can be stated to comprise of the consumers having income

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of more than $2,500 has been chosen as they have enough disposable income to make affordable
purchases. Moreover, Premier Avenue as an enterprise, will only cater to the Sydney market and
their business will be limited to New South Wales in the initial stages. We shall focus on using
digital marketing as the platform for advertising their applications.
The Future
The future of our firm may be product development along with market development. In
consideration with this, it is essential to verify that, when the firm and we as entrepreneurs will
be successful in the Australian domain then in the long run, the firm aims to expand to the
European markets and additionally, be able to attain global success.
The Finances
The Premier Avenue, which is our enterprise will be requiring $1000000 for this venture.
This amount will be contributing towards the app development, marketing activities and other
such logistics expenses. The firm aims to grow at the rate of 5%, 10% and 15% in the first three
consecutive years of operations. We will be beginning these operations together and in
consideration of this, we want to ensure that the firm will perform its level best.

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The Business
Business details
Products/services: [What products/services are you selling? What is the anticipated demand for
your products/services?]
Registration details
Business name: Premier Avenue
Trading name(s): [Registered trading name(s).]
Date registered: [Date business name registered.]
Location(s) registered: Sydney, Australia
Business structure: Sole trader
ABN: [Registered Australian Business Number.]
ACN: [Registered Australian Company Number, if applicable.]
GST: [Are you registered for Goods and Services Tax? Date registered?]
Domain names: [Registered domain names.]
Licences & permits: [List all the licences or permits you have registered]

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Business premises
Business location:
Our business location is essentially focused in Sydney, Australia. The main aim of the
enterprise as a whole and our operations is to provide advice to the different customers through
an online application. The company will be importing its clothes from China in Asia and provide
the different customers with the assessment of fashion advice which would assist them to match
their clothes accordingly with their current clothes and new items which can be purchased from
the mobile application itself.
Organisation chart
The organizational structure can be essentially described as the way the task allocation,
the coordination and the supervision can be directed towards the overall attainment of
entrepreneurial objectives and the different objectives to be set out for the new venture. The
organizational structure is required to be designed in a manner such that the standard operating
processes as well as the routine tests can be set to question (Burns and Dewhurst 2016). The
organizational structure also determines the decision-making procedure which is generally used
in an organization. The structure is also referred to as the viewing glass or the perspective using
which the individuals generally tend to view their overall environment (McKeever 2016). An
organization can be essentially structured in various ways depending on the objectives which
have been set out for the study. In consideration of this, it is integral to understand that such an
organizational structure must be adopted which helps the different individuals in understanding
their responsibilities for the various functions, in an adequate manner. The structure needs to be
flexible, innovative and caring. For Premier Avenue, we have undertaken considerate steps in

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order to ensure that an entrepreneurial structure which can be taken to be hierarchical in nature
and allows the different members to communicate with effectively and understand the
performance initiatives (McKenzie 2015).
Figure 1: Example Organisation Chart.
From the given image, it can be effectively understood that Premier Avenue as a firm and
our entrepreneurial follows a structured organizational format and the task of the enterprise is
divided into various departments with each of the departments reporting to a senior manager who
will be in turn responsible for carrying out the reporting to the main organizational head.
Management & ownership
Names of owners: [List all the business owners.]
Details of management & ownership:

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The business will be run by the owners themselves. The name of the owners is ashdeep
Singh, Malika Shrestha, Samjhana Shrestha, Mahesh Sapkota, Manpreet Kaur, Cornelius
Kipngetich and Akash Banija and Cheng Mak. The owners will take the role of the Chief
Executive Officers and other associates who will be carrying out the supervision of the
operations on their own. The Chief executive officer will be reported to by the Vice president
and chief managers of the different departments as present in the firm which comprise of
departments like the Marketing and Sales, Information technology, Operations and the Financial
department. The sole proprietorship form of ownership indicates a total ownership percentage of
100%. As there are no partners present, it is integral to mention that, the sole responsibility of
running the business lies on the CEO.
Experience
The business owners are new to the field and we as group of friends have decided to
undertake this opportunity to see to it that, we would be able to run the various business
operations effectively (Parker 2018). As we have studied business and entrepreneurship
opportunities, we will utilise one skills and acumen in order to see to it that we are being able to
gain success and be able to establish the business in the right manner.
Key personnel
The key personnel section of the study will list down the different key employees who
are already associated with the company, sets a requirement table for the future and additionally,
lists down the Human resource strategy to recruit and retain the skilled employees (Schaper
2016). We have planned the human resource base essentially and have undertaken plans to see to

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it that, we are being able to get the best employees to work with us and assist in ensuring
success.
Current staff
Job Title Name Expected staff
turnover
Skills or strengths
Marketing
manager
Mr Chris
Brantley
12-18 months
 5 years of experience in the
Industry
 2 years of work experience in
the company.
 Postgraduate in Marketing
management.
Operations
manager
Mr. Ricky
Ponting
24 months
 Degree in Operations
management
 4 years of experience in the
given field.
Finance manager Ms.
Sandhya
Sharma
36 months
 Adequate experience in the
field for the past 3 years
 Financial management degree
from Harvard University.

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Job Title Name Expected staff
turnover
Skills or strengths
Marketing
manager
Mrs.
Martha
McKinnie
60 months
 Award in marketing
management
 First position in various
competitions.
 Degree from Yale University
 4 years of experience in the
field.
Required staff
Job Title Quantity Expected
staff
turnover
Skills necessary Date required
Office
manager
[2] [2-3 years] Good management of office
premises
Prior experience in the field
Sound management of the
cash expenses
Adequately qualified.
[February/2020]

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Job Title Quantity Expected
staff
turnover
Skills necessary Date required
Legislative
manager
[3] [2-3 years] Prior experience in the field
Master’s in law
Effective communication
skills.
[February/2020]
IT manager [1] [2-3 years] Two years of prior
experience in the field.
Management and
knowledge of all financial
aspects
[February/2020]
Logistics
manager
[1] [2-3 years] 3 years of work experience
in the given field
2 years Diploma
Good management skills
[February/2020]
Recruitment options
The recruitment strategy can be essentially described as a strategy using which cans
enterprise will be required to undertake the initiatives following which the different individuals
for a firm can be hired successfully. The recruitment option which is available to Premier
Revenue as our firm can be mentioned to be as follows:

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 Advertising on Local Newspaper: We will be required to advertise on the local
newspapers with the help of which they will be able to engage in successful candidate
hiring opportunities and in line with this, they will be able to hire the different employees
successfully (Gielnik et al. 2015).
 Job websites: We would be required to see to it that, there are various job websites as
well like the Indeed.au who provide the firm with an opportunity to hire talent for their
enterprise at minimal cost. Hence, the Premier revenue will be making use of this
medium in order to see to it that they are being able to engage in effective hiring systems
(Rosati and Conti 2016).
 Referrals: We can also make use of the referrals which can be essentially defined as the
in house hiring system whereby the enterprise tends to engage in the referral system
whereby the existing employees are asked to refer the various employees who will be
well suited for the firm and will be able to assist them in fulfilling the entrepreneurial
needs successfully (Schaltegger, Lüdeke-Freund and Hansen 2016).
 Job agencies: The job agencies, according to us, act as another recruitment option which
assists in ensuring that, the firm will be able to gain talent regularly from various
agencies and get employees as per their needs in exchange of minimal fees (Monitor
2016).
Training programs
Training also forms accurate exercises which are essentially important for the different
employees who aim to carry out the operations. In association with this, the training programs
need to be designed in a manner such that, the employees become associated with the firm in a
relative manner and additionally, they are being able to engage in effective operations and being

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able to engage in relative success and achievement of the entrepreneurial opportunities (Burns
2016). We will be ensuring various training and related management programmes to assist our
employees to perform well.
Skill retention strategies
In order to maintain the different skills of the various employees in a successful manner
and to ensure that the different employees would remain updated with the various organizational
objectives, we as the managers of the enterprise will engage in skill retention programs whereby
regular assessment and documentation of the different employees will be undertaken and based
on this, they will be assessed and provided with a re-training activity based on which, the
employees will be able to continue contributing towards the firm in an effective manner (Kuratko
2016).
We shall be required to conduct regular performance management programs will be
undertaken based on which, the employees will be able to communicate with the management in
the right manner and additionally, internal procedures such as the metrics management system to
measure the performance of the different employees will be maintained.

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Products/services
Product/Service Description Price
Styling services We at the Premier Avenue application will
provide styling services to the different
customers who will be recommended what
products and items are to be worn as per their
body type.
$5 per advice
Delivery services We will also engage in the delivery of
different products with the help of which, the
customers will be able to receive their
products in a timely manner.
As per the order
amount
New product
purchase services
We shall ensure that the application will also
provide the different customers with an
opportunity to shop from the different products
which will be essentially displayed by the
enterprise.
N/A
Clothes We will provide the women shoppers with an
opportunity to shop from the enterprise using
the mobile application and be able to shop
from the online sources effectively.
As per the product
range

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Market position:
The products which are being sold by the enterprise through our efforts can be stated to
be competitive in nature. The enterprise aims to provide the customers the facility of styling and
buying whereby the enterprise in the form of an application aims to provide certain
recommendations to the different users based on which they will be able to purchase the products
accordingly and in association with this, they will be able to purchase accordingly (Barringer
2015). This is a unique opportunity which is being provided by the company to style and mix the
old purchases as well as the new ones which would allow them to make the different services
quite popular in nature.
Unique selling position
The reason why the firm and we as owners will be successful in the long run is because
the offerings being provided by the company can be understood to be unique and the styling
services which the firm has been offering can be mentioned to be different from the offerings
which are being provided by the competitors (Storey 2016).
Anticipated demand
The anticipated demand which the enterprise and we as entrepreneurs plans to meet can
be mentioned to be the 50000 customers every month at the very least. The demand for online
shopping has increased to a great extent and with consideration to this, it becomes critical to
ensure that, the firm is being able to engage in effective marketing strategies to achieve this
demand (Nambisan 2017).

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Pricing strategy
We as the representatives of the firm has been functioning with a pricing strategy which
can be essentially defined to be the Competitive pricing strategy. Although this kind of a service
which is being provided to the various customers is unique but by selling the fashion items, the
enterprise will be following a competitive pricing strategy whereby the goods will be priced
according to the services being offered by the firms who are competitors (Hitt and Duane Ireland
2017).
Value to customer
The primary value which we aim to provide to the customers can be understood to be the
value regarding the styling tips and services. The firm keeps a track of the old purchases of the
customers and recommends them new products based on the alignment with their previous
products and assists them in styling from the experts and thereby fulfilling their needs (Cooper
2017).
Growth potential
The anticipated growth rate of the enterprise which has been estimated by us in the long
run can be mentioned to be 10% per annum. The increasing demand of the company can be
understood to be backed by the improving application features and the increased demand of the
different consumers.

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Innovation
Research & development (R&D)/innovation activities
The research and development initiatives which will be undertaken by us as owners for
the betterment of the different customers will be regarding improving the features of the
application and helping the customers to purchase hassle free online. In association with this, the
research and development initiatives will also aim to assist the customers with additionally
styling features which would assist them in attaining their overall entrepreneurial goals.
Intellectual property strategy
The innovations will be protected in the following manner:
The company has registered for a trademark concerning the activities and styling services
which it will be able to provide to the customers. As this service being provided by the enterprise
can be mentioned to be unique, the firm is protecting their offerings by making use of a
trademark and adequate copy rights which would be helpful for them in attaining the different
entrepreneurial objectives and serve the customers in the right manner (Maresch et al. 2016). The
business idea does not require any confidentiality agreements in place and hence, the same has
not been prepared by the enterprise.
Insurance
Workers compensation: The employees who are currently with the firm have been provided
with adequate insurance policies which generally tend to cover them and their family as well.

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Public liability insurance: The firm has not engaged in providing any public liability insurance
for its different employees as the life insurance and the health insurance is already covered by the
enterprise.
Professional indemnity: The firm has undertaken a professional indemnity service since, the
firm will be providing the customers with advice regarding their fashion and accessories. In
concern with this, the enterprise has got it covered against this insurance policy.
Product liability: There does not exist any product liability insurance as the product is a fashion
item and in line with this, the consumption of the product will not involve any related risks
associated (Maresch et al. 2016).
Business assets: The Company has engaged in two types of insurance policies for the given
scenario. The firm has engaged in the motor policy to protect the different vehicles which are
made use of by the firm to deliver the items. The firm has also been involved in the transit policy
as it imports its goods from China and lastly, the building where the enterprise has its operations
is also insured.
Business revenue: No such business revenue insurance has been undertaken by the enterprise to
protect itself against any kind of inability to generate revenue (Burns 2016).
Risk management

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Risk Likelihood Impact Strategy
Economic risk Highly Likely High The firm will undertake
market analysis in order to
see to it that the economic
risks and different market
risks and trends can be
identified accordingly, and
the firm will be able to
manage these risks associated
adequately.
Risk associated with natural
calamities
Likely Medium A risk management and crisis
management plan has been
prepared which will be made
use of by the organization to
ensure overall success.
Risk associated with IT
issues
Likely Medium The firm will conduct a
regular analysis of the
different risks and see to it
that it is being able to
manage these risks as and
when the firm will face them.

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Risk Likelihood Impact Strategy
Cybercrime and hacks Very Likely High To engage in considerate
anti-virus system and
considerate research to
ensure successful operations.
Legal considerations
The various legislatives and legal laws which are applicable to the enterprise can be mentioned
to be the:
 Australian Competition and Consumer Commission
 Australian Consumer Law.
Operations
Production process
The products are manufactured in China. The firm will be opening a factory in Asia due
to the low-cost labour and other related technology available in the country. In line with this, the
firm will have a warehouse in Australia whereby the enterprise will store all its products once
they are imported and in consideration to this, they will also be engaging in the sales of the
product directly from Australia.
The third parties who are essentially involved in the operations procedure can be
mentioned to be the provider of raw materials and others related parties who are essentially able
to provide the goods to the various company departments (Barringer 2015). The delivery of the

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service is carried out with the help of the logistics company which has been associated with the
firm and in association with this, the company has been planning to engage in the operations of
delivery itself so that they are successfully able to engage in the delivery and satisfy the
customers accordingly.
Suppliers
The enterprise makes use of a Supplier relationship management system which thereby
assists the firm in carrying out the operations with the Suppliers in a successful manner. The
suppliers of the firm can be the raw material providers in Asia who provide the goods to the
factories in the country and with the help of which, they are being able to carry out the
operations in a successful manner. The firm`s immediate supplier will be the Application
provider who is the SHOPIFY. In consideration with this, it needs to be understood that the firm
needs to maintain sound relations with them. We as a firm will undertake considerate initiatives
to ensure that we are being able to maintain a sound association with these parties.
Plant & equipment
Equipment Purchase date Purchase price Running
cost
Personal Computer [20/03/2019] [$2100] [$100 a
month]

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Equipment Purchase date Purchase price Running
cost
Automated systems [20/03/2019] [$3000] [$200 a
month]
Personal Computer [20/03/2019] [$2100] [$100 a
month]
Inventory
The company follows a Just in Time Inventory system which thereby assists it in
ensuring that it can place the inventory and related production system in accord with the demand
which is anticipated on a regular basis.
Technology (Software): The firm makes use of various websites, accounting systems as well as
an application development policy with the assistance of which it is successfully able to assist
the company in engaging in relevant initiatives which thereby helps it in the sales and
additionally, also assists the enterprise in ensuring that the various operations can be carried out
effectively and in association with which, the firm will be able to ensure that the needs of the
customers can be fulfilled (Barringer 2015). We have undertaken considerate steps to ensure that
the technology is top-notch.
Trading hours: The application with the help of which the enterprise engages in the sales will
be available 24*7 for the different customers who will then be able to engage in effective

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purchase operations. In association with this, the office hours for the enterprise will be from 10
am in the morning to 6 pm in the evening.
Communication channels: The enterprise will be following a variety of means to effectively
communicate with the different customers. The firm will be communicating with the customers
with the different online means such as the email marketing, social media marketing and the
24*7 calling systems.
Payment types accepted: PayPal, pay later system and credit as well as debit card the means of
the payment which are accepted by the enterprise.
Credit policy: The firm follows a credit policy of 1 month for the different customers who are
present under the Pay later option and for the various creditors, a credit policy of 3 months is
allowed (Coopers 2017).
Warranties & refunds: The refund and return policy which is adopted by the firm can be stated
to be available to the different customers who are allowed a time span of 30 days to make the
return of a product and in association with this, if the product which is to be returned is found in
adequate condition, the refund for the same will be provided to the firm accordingly.
Quality control: The firm has a separate Quality control department whereby the products
undergo a check before the delivery. In association with this, it is essential to mention that, the
quality audit of the manufactured products takes place on a regular basis based on which the firm
is being able to engage in effective delivery of quality products.
Memberships & affiliations: The firm is not a member of any association or affiliation.

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Sustainability plan
Environmental/resource impacts
The clothing industry has a great influence on the environment with consideration to the
local water. Hence, as the production plant of the enterprise is in China, the firm would be
essentially impacting the water resources in the country. In line with this, while engaging in the
delivery procedure, the firm would be engaging in the usage of various packaging materials as
well which may have a strong influence on the environment and its resources.
Community impact & engagement
The production practices which are being engaged in will help the enterprise in
generating employment in the local area where the firm is located in. In association with this, it
becomes effective to ensure that, this engagement will be able to have a positive influence on the
enterprise and the related resources (Coopers 2017).
Risks/constraints
Risks associated are as follows:
1. Influence on the profits of the firm
2. Influence on the brand image of the enterprise
3. Impact on the overall way the firm will be able to engage with the different consumers as
present in the enterprise.
Strategies
1. Green accounting

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2. Sustainable business management
Action plan
Sustainability milestone Target Target date
Reducing the electric used 60% reduction Mar/2020
Reduced the water consumed 50% reduction Mar/2020
Reducing packaging resources 40% reduction Mar/2020
The Market
Market research is a critical way of gaining insights on the current market situation and
helps in formulating strategies to develop sustainable competitive advantage in the market. It
facilitates in determining the viability of a new service by gathering information on the target
market. In may consist of both qualitative and quantitative techniques to gather relevant
information on the market (Camilleri 2018). Analysis of secondary data is a key aspect of
understanding the current trends in the market and understanding the position to be taken by
organisation. This report mainly focuses on the use of secondary data collected from various
business reports to understand the current industry trends and identify the key competitors in the
markets.

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Market targets
Segment Characteristics Size
(Annu
al
sales)
Demographic
segmentation
Income Consumers having
income more than
$2500 per month
20,000
Education
level
Students,
postgraduate,
graduate
50,000
Age Consumers belonging
to the age group of
18-35 years.
75,000
Occupation Students, working
professionals,
housewife
25,000
Geographic
segmentation
Location Population in Sydney 50,000
Behavioural
segmentation
Loyalty
Status
Fashion enthusiasts
willing to try new
products and be up to
date within the
current trends in the
market.
40,000
Cultural Cultural People belonging to 30,000

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Segmentation origin all cultural
backgrounds will be
chosen
Psychological
Segmentation
Lifestyles People wanting
convenient shopping
options at moderate
prices
40,000
Table: Market segmentation
Source: (Camilleri 2018)
The analysis of the market segmentation shows that the target market will include the
mass market as the industry analysis has shown that consumers from 18-35 years are equally
motivated in making clothing purchases from online retail outlets. Moreover, these consumers
have more trust on local merchants so it would be easier to gain trust of the consumers. In terms
of income, the consumers having income of more than $2,500 has been chosen as they have
enough disposable income to make affordable purchases. Moreover, Premier Avenue will only
cater to the Sydney market and their business will be limited to New South Wales in the initial
stages. In term of behavioural segmentation and lifestyle of the consumers, fashion enthusiasts
willing to make new purchases and looking to experiment with new designs will be chosen.
Moreover, as the company will be providing fashion tips to the consumers, the consumers must
be the one’s trying to look good and remain at par with the shopping trends will be targeted.

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Environmental/industry analysis
In the past five years, the clothing in Australia has been going through numerous
challenges. The consumers have become cautious about spending, lease costs have increase and
increase in competition have negatively affect the revenue generation of major competitor.
However, despite these challenges the retail industry in Australia has experienced a growth of
around 2% every year. The clothing industry in Australia is responsible for providing more than
200,000 jobs in the country (Gaille 2018). These figures also include the styling and modelling
employment in the country. The overall export in textiles is more than $6 billion dollars
consisting of mainly unprocessed commodities. The European brands use these raw materials to
sell luxury products to the Australian market.
There are only two major fashion companies in Australia and both these companies are
mainly focused on surf apparel. Billabong is the largest public listed clothing company in
Australia with a market value of $1.5 billion and revenue generation of more than $1 billion per
annum. On the other hand, Rip Curl is the second largest company in the market and is a private
company with a market value of $884 million (Gaille 2018). The company generates annual
revenue of $431 million. The figure below shows the annual turnover of the clothing retail
industry in Australia till 2017 which depicts the steady growth in the market.

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Figure 2: Annual turnover in Australian Clothing industry
Source: (Gaille 2018)
The retail sales in the Australian clothing industry amount to $21 billion every year and
the domestic value is close to $30 billion. The clothing industry exports more than 60$ million in
footwear and headwear. Furthermore, travel goods, leather goods and handbags add to $44
million to the previous amount. Australian clothing industry exports $11.5 billion in textiles and
clothing where men’s suits are the largest segment amounting to $853 million (Gaille 2018).
Sweaters, sweatshirts. T-shirts ($794 million), women’s suits ($510) and pullovers are major
categories. Fast fashion industry is one of the fastest growing segments in the clothing industry
with an annual growth rate of around 20%. The market value of the fast fashion industry in
Australia has reached around $ 2 billion in the recent years (Ibisworld.com.au 2019). Moreover,

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the luxury clothing market has experienced significant growth and has achieved a growth of 10%
(Gaille 2018). The market value of the luxury retail clothing segment is also $ 2 billion. It can
be seen from the graph that New South Wales consists of the major of the businesses in the
clothing retail segment. Therefore, Premium Avenue will face significant competition in the
Sydney market due to the presence of large number of competitors in the market.
Figure 3: No of businesses operating in Australian Clothing industry
Source: (Gaille 2018)
China is one of the major importers in the apparel industry in Australia with 70% of the
imports coming in from China. On the other hand, even though the Australian clothing industry
has the access and proximity to discounted markets such as Australia, the average price of
footwear and apparel is much higher in comparison to that in the United States. Three major
design studies: Fashion Design Studio, RMIT and UTS are ranked among the top 50 design

33B-PLAN
studios in the global market (Gaille 2018). The ecommerce segment is also booming in Australia
with a market value of more than $3 billion. Australians prefer purchasing online clothing from
local merchants and the average growth of online shopping tendencies is 22% in metro cities and
15% in the rural areas (Gaille 2018). Most of the online consumers belong to the age category of
18-24 years and is responsible for more than 23% of the spending on online shopping. Similarly,
the millennial is responsible for 19% of spending and remaining age groups are also active in
terms of online spending (Ibisworld.com.au 2019).
Figure 4: Growth of fashion ecommerce
Source: (Gaille 2018)
In overall, the cost of labour in the industry is significantly higher and domestic sales are
still the focus of the industry. The major problem is that majority textile products are exported

34B-PLAN
and then are imported back higher prices. It is the reason behind the higher prices of clothing
products in Australia.
Customers
The target consumers will focus on demographic, psychographic, geographic and
behavioural segmentation as the major component for choosing the consumers. In terms of the
demographic segmentation, the consumers having minimum monthly income of $2500 have
been chosen where consumers belonging to the age group of 18-35 years segments have been
selected. In terms of gender, both the genders will be given equal priority. The company is
willing to offer product at competitive prices which is lower than the competitors in the market,
but a minimum threshold income is required to purchase the products sold by the company. In
terms of behavioural and psychographic segmentation, fashion enthusiasts belonging to the age
group of 18-35 years and genders will be chosen. Fast fashion is growing in Australia so
consumers willing to try fast fashion in the industry will be chosen as the target consumer in the
market. These fashion enthusiasts have an open mind and are willing to try new designs. They
are quite up to date with the latest fashion trends and are willing to get hold of the product.
However, the high prices of the clothing products in Australia restrict the consumers from being
regular buyers. Moreover, these consumers have significant knowledge about clothing products
and brands; they research about the new products and want to try new fashion products. The
company will be therefore, addressing a mass market but the major criteria of differentiation are
fashion enthusiasts and online shopping users.
These consumers are online shopping users where style, convenience and price are the
top priorities of these consumers. These consumers have the eagerness to learn and majority of

35B-PLAN
the shoppers on online platform does not have the idea of how they should style themselves to
look good. Therefore, the company wishes to help the consumers in identifying the style that
suits them and buy products that they will be happy to use. The men’s segment in Australia is
lagging and there is a sense of disaster where top Australian brands do not guide their men
consumers to purchase well fitted stylish clothes. The women segment is also not lagging where
there are only few brands providing fashion advices to their consumers. Therefore, this is a major
gap in the market which needs to be addressed by Premier Avenue.

36B-PLAN
S.W.O.T. analysis
Strengths Weaknesses
 The brand provides styling and
fashion tips to the consumers
 The brand offers products at
competitive pricing
 The brand offers product on the retail
online platform with same day
delivery on some of their postal codes
 The brands offer high quality and
fashionable product at affordable
prices.
 The brand is still unknown in the
market
 The brand does not have experience in
comparison with the consumers in the
market
 The brand’s operation is only limited
to Sydney
Opportunities Threats
 The brand can expand to other states
and cities in Australia
 The brand can attract other target
market consumers than the current
niche market they are willing to offer
 The organisation can import from
other countries such as India and
Bangladesh
 The organisation will face major
threats from the already existing
brands in the market
 The brand lacks infrastructure in
comparison with the bigger brands
 The initial cost of operation is higher
which poses a liquidity risk
 The firm does not have the variety in
brands when compared to the other
online fashion retail outlets
Table: SWOT analysis
Source: Gürel and Tat (2017)

37B-PLAN
The major strength of Premier Avenue is that they have addressed the market gap of
providing fashion and styling tips to a niche segment of the consumers. Moreover, the company
will import their products from countries like China to reduce their overall cost as free trade
relations between both the countries results in no import duties. It will help the company in
offering the products at competitive pricing which is below the prices offered by the consumers.
The major trend in the country is that most of the apparels are offered at higher prices, but the
company wishes to offer quality products at affordable prices which will change the dynamics of
the markets. Students and consumers below the age of 35 years are expected to have lower
disposable income in comparison to other consumers. Moreover, the company will focus on fast
fashion clothing which will help them in developing a unique selling proposition in the market.
However, there are major weaknesses such as low awareness of the brand which will
significantly affect the company as there are large of competitors in the market and it will be
quite difficult for the organisation to develop their own niche segment. The company can expand
their business to other cities and states in Australia as operating in Sydney alone will restrict their
market.
Competitors
The analysis of the fashion retail sector has shown that online retail is the future of
fashion industry in the next decade. Australian online retailers have provided facilities such as
easy payment solutions, accessibility and convenience which have changed the way brick and
mortar stores operate in the market. The Australian iconic brands have met their demise in the
year of 2018 and consists of brands such as Roger David, Napoleon Perdis and Ed Harry were
unable to keep up the growth of the online retail outlets and the services offered by them
(Simmons 2019). The emergence of Amazon has shifted and changed the dynamics of the

38B-PLAN
clothing industry in Australia and has caused many old players crash in the market. Iconic is the
top online retail brand in the fashion segment in Australia and has caused serious problems for
old players such as Myers. The company offers same day delivery for various postal codes along
with various modes of payment and expanding range of brands which makes brick and mortar
outlets face heavy losses. The top fashion retail brands in Australia consists of brands such as the
Iconic, Cotton On, Showpo, Bonds, Rebel, Glassons, Country Roads, Myers, Glue Store, Peter
Alexander, Portmans and Seed Clothing (Simmons 2019).
Advertising & sales promotion
In terms of advertising and sales promotion, the company will use both traditional and
digital marketing to promote their applications. However, the company will mainly focus on
digital marketing as consumers belonging to the age group of 18-35 years are more active on
online sites. Facebook, Instagram, Twitter, YouTube, Netflix and Amazon Prime will be used to
promote the application. The company will be set up and paid promotion will be used to gain
access to majority of the consumers in the market. Search engine optimisation will be used so
that consumer searches show the company application as the top application. Google play will be
used to promote the application where the consumers downloading the application will be
offered 30% discount on first three orders. A web content team will be developed to handle the
online content and update the deals of the day and address the queries of the consumers. The
company will also organise an event in Sydney to develop public relations and increase brand
awareness. Social media influencers will be hired to promote the application along with famous
YouTubers.

39B-PLAN
The Future
Vision statement
. .The enterprise essentially aims to be a global leader in Online Fshion retail by serving the
customers in the right manner and additionally assisting the environment alongside.
Mission statement
The mission of the enterprise is to engage in considerate sales and in consideration with this,
ensure that the brand management of the firm can be managed accordingly.
Goals/objectives
Operational:
● The first main focus of the project is to request an appropriate business licence.
● The project aims to get introduced among the market by the end of January 2020.
● Launch an application or a website by the first half of February 2020.
● Find a right manufacturer for the quality supply of clothing by the end of February.
● Finalise the quality check by manufacturer and produce limited amount of clothing.
● Build a strong spot on the internet business within 4 months of the establishment of Premium
Avenue, which is on April.
Marketing:

40B-PLAN
● Reach to the customers through advertisements on social media.
● Focus on attracting customers by providing different varieties of loyalty membership, offers on
birthday or on their first purchase.
Action plan
Milestone Date of
expected
completion
Person responsible
Launching the mobile application. February 2020 Business
development
manager
Finding the right manufacturer March 2020 Supplier manager
Obtain the business license January 2020 Legal team
Launch a marketing activity Mid-February
2020
Marketing manager
MS Project Plan
Project Plan
Task Name Duration Start Finish

41B-PLAN
Project Plan 237 days Wed 1/22/20 Thu 12/17/20
1.0 Project Initiation 67 days Wed 1/22/20 Thu 4/23/20
1.1 Identify new online application
requirement
10 days Wed 1/22/20 Tue 2/4/20
1.2 Identify target market 30 days Wed 2/5/20 Tue 3/17/20
1.3 Choose promotional medium 15 days Wed 3/18/20 Tue 4/7/20
1.4 Conduct meeting 5 days Wed 4/8/20 Tue 4/14/20
1.5 Review changes 5 days Wed 4/15/20 Tue 4/21/20
1.6 Document project requirements 2 days Wed 4/22/20 Thu 4/23/20
1.7 Milestone 1: Project Initiated 0 days Thu 4/23/20 Thu 4/23/20
2.0 Software Design phase 102 days Fri 4/24/20 Mon 9/14/20
2.1 Business Design analysis 25 days Fri 4/24/20 Thu 5/28/20
2.2 Requirement Analysis 16 days Fri 4/24/20 Fri 5/15/20
2.3 Prototype Design 50 days Fri 5/29/20 Thu 8/6/20
2.3.1 Basic Design 10 days Fri 5/29/20 Thu 6/11/20

42B-PLAN
2.3.2 Detailed design 30 days Fri 6/12/20 Thu 7/23/20
2.3.3 Design Gate approval 10 days Fri 7/24/20 Thu 8/6/20
2.4 Prototype Development 27 days Fri 8/7/20 Mon 9/14/20
2.4.1 Module 1 15 days Fri 8/7/20 Thu 8/27/20
2.4.2 Module 2 12 days Fri 8/28/20 Mon 9/14/20
2.5 milestone 2: prototype designed 0 days Mon 9/14/20 Mon 9/14/20
3.0 Software testing and monitoring 33 days Tue 9/15/20 Thu 10/29/20
3.1 Test case development 7 days Tue 9/15/20 Wed 9/23/20
3.2 Prototype system & user interface
bug fix
14 days Thu 9/24/20 Tue 10/13/20
3.3 Prototype User Acceptance
Testing
12 days Wed 10/14/20 Thu 10/29/20
3.4 Milestone 4: Release design 1 0 days Thu 10/29/20 Thu 10/29/20
4.0 Final Launch 35 days Fri 10/30/20 Thu 12/17/20
4.1 System testing and bug fixing 5 days Fri 10/30/20 Thu 11/5/20
4.2 marketing campaign 25 days Fri 11/6/20 Thu 12/10/20
4.2.1 Social media marketing 15 days Fri 11/6/20 Thu 11/26/20

43B-PLAN
4.2.2 Social media influencers 25 days Fri 11/6/20 Thu 12/10/20
4.2.3 Promotional events 15 days Fri 11/6/20 Thu 11/26/20
4.3 Final testing 2 days Fri 12/11/20 Mon 12/14/20
4.4 Go Live 3 days Tue 12/15/20 Thu 12/17/20
4.5 Milestone 4: Application launched 0 days Thu 12/17/20 Thu 12/17/20

44B-PLAN
Gantt Chart

45B-PLAN
Detailed Project Cost
Task Name Resource Names Cost
Project Plan $148,120.00
1.0 Project
Initiation $49,520.00
1.1 Identify
new online
application
requirement
Akash,Cornelius,Mahesh,Premier Avenue Team $6,000.00
1.2 Identify
target market Competitor Analyst,Malika,Sam $19,200.00
1.3 Choose
promotional
medium
Samjhana,Manpreet $4,800.00
1.4 Conduct
meeting
Accountant,Akash,Competitor Analysit,Cornelius,Finance
Team,Harsh,Mahesh,Malika,Manpreet,Premier Avenue
Team,Sam,Samjhana,Software Developers,Systems Analyst,Team
Leader,Testing engineer
$17,200.00
1.5 Review
changes Team Leader $800.00
1.6 Document
project
requirements
Premier Avenue Team,Accountant,Finance Team $1,520.00
1.7 Milestone 1:
Project Initiated $0.00
2.0 Software
Design phase $68,880.00
2.1 Business
Design analysis Software Developers,Systems Analyst,Team Leader $20,000.00
2.2
Requirement
Analysis
Software Developers,Systems Analyst $10,240.00

46B-PLAN
2.3 Prototype
Design $25,200.00
2.3.1 Basic
Design Software Developers $3,200.00
2.3.2 Detailed
design Manpreet,Software Developers $14,400.00
2.3.3 Design
Gate approval Systems Analyst,Team Leader,Testing engineer $7,600.00
2.4 Prototype
Development $13,440.00
2.4.1 Module
1 Software Developers,Systems Analyst $9,600.00
2.4.2 Module
2 Software Developers $3,840.00
2.5 mIlestone 2:
prototype designed $0.00
3.0 Software
testing and
montoring
$9,240.00
3.1 Test case
development Testing engineer $1,960.00
3.2 Prototype
system & user
interface bug fix
Testing engineer $3,920.00
3.3 Prototype
User Acceptance
Testing
Testing engineer $3,360.00
3.4 Milestone 4:
Release design 1 $0.00
4.0 Final
Launch $20,480.00
4.1 System
testing and bug
fixing
Testing engineer $1,400.00

47B-PLAN
4.2 marketing
campaign $15,200.00
4.2.1 Social
media marketing Manpreet,Samjhana $4,800.00
4.2.2 Social
media influencers Akash,Cornelius $8,000.00
4.2.3
Promotional events Harsh $2,400.00
4.3 Final
testing Premier Avenue Team,Team Leader,Testing engineer $1,120.00
4.4 Go Live Software Developers,Systems Analyst,Testing engineer $2,760.00
4.5 Milestone 4:
Application
launched
$0.00
1.0 Project Initiation
1.7 Milestone 1: Project Initiated
2.0 Software Design phase
2.5 mIlestone 2: prototype designed
3.0 Software testing and montoring
3.4 Milestone 4: Release design 1
4.0 Final Launch
4.5 Milestone 4: Application launched
$0.00
$10,000.00
$20,000.00
$30,000.00
$40,000.00
$50,000.00
$60,000.00
$70,000.00
$80,000.00
$49,520.00
$0.00
$68,880.00
$0.00 $9,240.00 $0.00
$20,480.00
$0.00
Cost Variance
Figure no: Cost Overview
Source: (As created by author)

48B-PLAN
Resource Overview
Name Start Finish Remaining
Work
Cost
Systems Analyst Wed 4/8/20 Thu
12/17/20
592 hrs $23,680.00
Premier Avenue Team Wed 1/22/20 Mon
12/14/20
152 hrs $2,280.00
Team Leader Wed 4/8/20 Mon
12/14/20
376 hrs $7,520.00
Manpreet Wed 3/18/20 Thu
11/26/20
520 hrs $10,400.00
Sam Wed 2/5/20 Tue 4/14/20 280 hrs $5,600.00
Akash Wed 1/22/20 Thu
12/10/20
320 hrs $6,400.00
Cornelius Wed 1/22/20 Thu
12/10/20
320 hrs $6,400.00

49B-PLAN
Harsh Wed 4/8/20 Thu
11/26/20
160 hrs $3,200.00
Mahesh Wed 1/22/20 Tue 4/14/20 120 hrs $2,400.00
Malika Wed 2/5/20 Tue 4/14/20 280 hrs $5,600.00
Samjhana Wed 3/18/20 Thu
11/26/20
280 hrs $5,600.00
Finance Team Wed 4/8/20 Thu 4/23/20 56 hrs $2,800.00
Software Developers Wed 4/8/20 Thu
12/17/20
928 hrs $37,120.00
Accountant Wed 4/8/20 Thu 4/23/20 56 hrs $1,680.00
Competitor Analyst Wed 2/5/20 Tue 4/14/20 280 hrs $11,200.00
Testing engineer Wed 4/8/20 Thu
12/17/20
464 hrs $16,240.00

50B-PLAN
Systems Analyst
Premier Avenue Team
Team Leader
Manpreet
Sam
Akash
Cornelius
Harsh
Mahesh
Malika
Samjhana
Finance Team
Software Developers
Accountant
Competitor Analysit
Testing engineer
$0.00
$5,000.00
$10,000.00
$15,000.00
$20,000.00
$25,000.00
$30,000.00
$35,000.00
$40,000.00
Cost Variance
Figure no: Resource Overview
Source: (As created by author)

51B-PLAN
The Finances
Key objectives & financial review
● The initial investment of the business would be maintained within the budget of $300,000.
● Aim to make a profit of 20% by the end of 2021.
● Focus on increasing market revenue by 7% yearly.
The total funds which the firm will be requiring to start its operations can be mentioned to be
$1000000.
Assumptions
1. Year-one revenue expectancy
<Product
1>
<Product
2>
<Product
3>
<Product
4>
Number of units sold annually 5,000 2,000 4,000 7,000
Average sales price per unit $50.00 $60.00 $70.00 $100.00
Annual revenue per product $2,50,000 $1,20,000 $2,80,000 $7,00,000
Total year 1 revenue
$13,50,00
0
2. Year 1 cost of goods sold
<Product
1>
<Product
2>
<Product
3>
<Product
4>
Expected gross margin per product 20.00% 30.00% 50.00% 30.00%
Annual cost of goods sold per product $50,000 $36,000 $1,40,000 $2,10,000
Total year 1 cost of goods sold $4,36,000

52B-PLAN
3. Annual maintenance, repair, and overhaul
Factor (%) on capital equipment 10%
4. Number of years for straight-line depreciation 5
5. Annual tax rate 30%
6. If long-term debt is being used to finance
operations, enter the total loan value. -
7. Account receivable and payable % 5%
Start-up costs for [2020]
Start-up Expenses
Buildings / Real Estate Sources of Capital
Purchase
$
25,000
Construction
17,
000
Owners'
Investment
(name & %
ownership)
Remodelling
12,
000
Your name &
% ownership
$
3,00,000
Other
1,
200
Other
Investor
Total Buildings and R / E
$
55,200
Other
Investor -

53B-PLAN
Other
Investor -
Leasehold Improvements
Total
Investment
$
3,00,000
Item 1
Item 2 - Bank Loans
Item 3 - Bank 1
Item 4 - Bank 2 -
Total L / H Improvements
$
- Bank 3 -
Bank 4 -
Capital Equipment List
Total Bank
Loans
$
-
Furniture
$
5,000
Equipment
15,
000 Other Loans
Fixtures
2,
000 Source 1
$
-
Machinery
10,
000 Source 2 -
Other
12,
000
Total Other
Loans
$
-
Total Capital Equipment
$
44,000

54B-PLAN
Location and Admin Expenses Summary Statement
Rental
$
20,000
Utility Deposits 300
Sources of
Capital
Legal and Accounting Fees
30,
000
Owners' and
Other
Investments
$
3,00,000
Prepaid Insurance
10,
000 Bank Loans -
Pre-opening Salaries
5,
000 Other Loans -
Other
3,
000
Total Source
of Funds
$
3,00,000
Total Location and Admin Expenses
$
68,300
Start-up
Expenses
Opening Inventory
Bldgs. / Real
Estate
$
55,200
Category 1
$
12,000
Leasehold
Improvements -
Category 2
1,
500
Capital
Equipment
44
,000
Category 3
20,
000
Location /
Admin
Expenses
68
,300
Category 4
20,
000
Opening
Inventory
58
,500
Category 5
5,
000
Advertising /
Promo
Expenses
59
,000

55B-PLAN
Total Inventory
$
58,500
Other
Expenses
15
,000
Total Start-up
Expenses
$
3,00,000
Advertising and Promotional Expenses
Advertising
$
10,000
Signage
20,
000
Printing
7,
000
Travel & Entertainment
20,
000
Other / Additional categories
2,
000
Total Adv and Promo expenses
$
59,000
Payroll and payroll taxes
Expense 1
$
12,000
Expense 2
3,
000
Total Payroll and payroll taxes
$
15,000

56B-PLAN
Balance sheet forecast
Assets Initial balance Year 1 Year 2 Year 3
Cash and short-term investments $0 $3,29,705 $6,64,424 $10,25,186
Accounts receivable $67,500 $70,875 $77,963 $89,657
Total inventory $2,70,000.00
$2,83,500.
00
$3,11,850.
00
$3,58,627.
50
Prepaid expenses 0 0 0 0
Deferred income tax 0 0 0 0
Other current assets 0 0 0 0
Total current assets $3,37,500 $6,84,080 $10,54,236 $14,73,470
Buildings $55,200 $55,200 $55,200 $55,200
Land 0 0 0 0
Capital improvements
$
- 0 0 0
Machinery and equipment
$
44,000 44,000 44,000 44,000
Less: Accumulated depreciation
expense 0 19,840 40,077 60,710
Net property/equipment $99,200 $79,360 $59,123 $38,490
Goodwill $0 $0 $0 $0
Deferred income tax 0 0 0 0
Long-term investments 0 0 0 0
Deposits 0 0 0 0
Other long-term assets 0 0 0 0
Total assets $4,36,700 $7,63,440 $11,13,360 $15,11,960
Liabilities Initial balance Year 1 Year 2 Year 3
Accounts payable $21,800 $22,236 $23,125 $24,513
Accrued expenses 0 0 0 0
Notes payable/short-term debt 0 0 0 0
Capital leases 0 0 0 0

57B-PLAN
Other current liabilities
Total current liabilities $21,800 $22,236 $23,125 $24,513
Long-term debt from loan payment
calculator - $0 $0 $0
Other long-term debt $0 $0 $0 $0
Total debt $21,800 $22,236 $23,125 $24,513
Other liabilities 0 0 0 0
Total liabilities $21,800 $22,236 $23,125 $24,513
Equit
y Initial balance Year 1 Year 2 Year 3
Owner's equity (common)
$
3,00,000 $3,00,000 $3,00,000 $3,00,000
Paid-in capital 0 0 0 0
Preferred equity 0 0 0 0
Retained earnings 0 0 0 0
Total equity $3,00,000 $3,00,000 $3,00,000 $3,00,000
Total liabilities and equity $3,21,800 $3,22,236 $3,23,125 $3,24,513
Profit and loss forecast
Year-by-year profit and loss assumptions
Year 1 Year 2 Year 3
Annual cumulative price (revenue) increase - 5.00% 10.00%
Annual cumulative inflation (expense) increase - 2.00% 4.00%
Interest rate on ending cash balance 0.50% 0.50% 0.50%

58B-PLAN
Year 1 Year 2 Year 3
Revenue
Gross revenue
$13,50,00
0
$14,17,50
0
$15,59,25
0
Cost of goods sold $4,36,000 $4,44,720 $4,62,509
Gross margin $9,14,000 $9,72,780
$10,96,74
1
Other revenue [source] $0 $0 $0
Interest income $0 $0 $0
Total revenue $9,14,000 $9,72,780
$10,96,74
1
Operating expenses
Sales and marketing $59,000 $60,180 $62,587
Payroll and payroll taxes $15,000 $15,300 $15,912
Depreciation $19,840 $20,237 $20,634
Maintenance, repair, and overhaul $4,400 $4,488 $4,576
Total operating expenses $98,240 $1,00,205 $1,03,709
Operating income $8,15,760 $8,72,575 $9,93,032
Interest expense on long-term debt $0 $0 $0
Operating income before other items $8,15,760 $8,72,575 $9,93,032
Loss (gain) on sale of assets $0 $0 $0
Other unusual expenses (income) $0 $0 $0
Earnings before taxes $8,15,760 $8,72,575 $9,93,032

59B-PLAN
Taxes on income
30
% $2,44,728 $2,61,773 $2,97,910
Net income (loss) $5,71,032 $6,10,803 $6,95,123
Cumulative income $5,71,032
$11,81,83
5
$18,76,95
7
Expected cash flow
Year 1 Year 2 Year 3
Operating activities
Net income $5,71,032 $6,10,803 $6,95,123
Depreciation $19,840 $20,237 $20,634
Accounts receivable ($3,375) ($7,088) ($11,694)
Inventories ($13,500) ($28,350) ($46,778)
Accounts payable $436 $889 $1,388
Amortization 0 0 $0
Other liabilities 0 0 $0
Other operating cash flow items 0 0 $0
Total operating activities $5,74,433 $5,96,491 $6,58,672
Investing activities
Capital expenditures $0 $0 $0
Acquisition of business 0 0 0
Sale of fixed assets ($2,44,728) ($2,61,773) ($2,97,910)
Other investing cash flow items 0 0 0
Total investing activities ($2,44,728) ($2,61,773) ($2,97,910)
Financing activities
Long-term debt/financing $0 $0 $0
Preferred stock 0 0 0
Total cash dividends paid 0 0 0

60B-PLAN
Common stock 0 0 0
Other financing cash flow items 0 0 0
Total financing activities $0 $0 $0
Cumulative cash flow $3,29,705 $3,34,719 $3,60,762
Beginning cash balance $0 $3,29,705 $6,64,424
Ending cash balance $3,29,705 $6,64,424 $10,25,186
Break-even analysis
Fixed
Expenses
Fixed Expenses
Bldgs. / Real Estate
$
55,200
Leasehold
Improvements -
Capital Equipment 44,000
Location / Admin
Expenses 68,300
Opening Inventory 58,500
Advertising / Promo
Expenses 59,000
Other Expenses 15,000
Total Fixed
Expenses
$
3,00,000
Variable
Expenses
Inventory or
Materials 20%
Direct labour
(includes payroll
taxes)
12%
Other expenses 3%
Other expenses 12%
Salaries (includes
payroll taxes) 25%
Supplies 15%
Total Variable
Expenses 87%

61B-PLAN
Breakeven Sales
level = $3,02,632.91 Year 1 Year 2 Year 3 Year 4 Year 5
Net income (loss)
-
$3,02,63
2.91
$5,71,03
2.00
$6,10,80
2.64
$6,95,122
.68
$8,35,782
.23
$9,03,744
.34
Cumulative income
$2,68,39
9.09
$8,79,20
1.73
$15,74,32
4.41
$24,10,10
6.65
$33,13,85
0.99
Positive Cash Flow? TRUE TRUE TRUE TRUE TRUE
Undiscounted
breakeven year 1 years
Actual break-even
period 0.53 years

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Recommendations
Hence, from the given business plan, it can be rightfully mentioned that the application
aims to target the young adult population which is aged between 18 to 35 years of age. In
consideration of this, it can be mentioned that the Online shopping industry has been growing to
a great extent and based on this, the Premier Avenue aims to take an advantage of this scenario
and launch a business which shall not only provide shopping services to the different customers
but at the same time, it also aims to ensure that it will successfully be able to provide the
customers with styling advice. This application aims to assist the customers by providing them
with styling advice which will match their own clothes, with the new ones available on the
website and other past purchases. Hence, due to this added advantage and unique offerings, it can
be essentially mentioned that, the business idea is sustainable in nature and the following
recommendations need to be provided to the firm for added benefits:
1. The firm needs to make the styling facility essentially hassle-free. As the styling facility
will involve considerate uploads and matching, it is essential to ensure that, the
application development is considerate and the firm is being able to attract a large
number of customers.
2. In line with this, it is also essential to consider that, the firm is being able to engage in the
right kind of market research which will allow them to be successful. In the future, the
firm can expand to other domains as well and other countries outside of Australia.

63B-PLAN
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Appendix
Stakeholder analysis