Business Plan Assignment 2022

Running head: B-PLAN
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Name of the Student
Name of the University
Author Note

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Table of Contents
Business Plan Summary...........................................................................................................5
The Business..............................................................................................................................5
The Market.................................................................................................................................5
The Future..................................................................................................................................6
The Finances..............................................................................................................................6
The Business..............................................................................................................................7
Business details..........................................................................................................................7
Registration details.....................................................................................................................7
Business premises......................................................................................................................8
Business location:......................................................................................................................8
Organisation chart.....................................................................................................................8
Management & ownership.........................................................................................................9
Experience................................................................................................................................10
Key personnel...........................................................................................................................10
Current staff.............................................................................................................................11
Required staff...........................................................................................................................12
Recruitment options.................................................................................................................13
Training programs...................................................................................................................14
Skill retention strategies...........................................................................................................15
Products/services......................................................................................................................16
Market position:.......................................................................................................................17

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Unique selling position............................................................................................................17
Anticipated demand..................................................................................................................17
Pricing strategy........................................................................................................................18
Value to customer.....................................................................................................................18
Growth potential.......................................................................................................................18
Innovation................................................................................................................................19
Research & development (R&D)/innovation activities...........................................................19
Intellectual property strategy...................................................................................................19
Insurance..................................................................................................................................19
Risk management.....................................................................................................................20
Legal considerations................................................................................................................22
Operations................................................................................................................................22
Sustainability plan....................................................................................................................26
The Market..............................................................................................................................27
Market targets..........................................................................................................................28
Environmental/industry analysis.............................................................................................29
Customers.................................................................................................................................33
S.W.O.T. analysis.....................................................................................................................36
Competitors...............................................................................................................................37
Advertising & sales promotion................................................................................................38
The Future...............................................................................................................................39
Vision statement.......................................................................................................................39
Mission statement.....................................................................................................................39

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Goals/objectives........................................................................................................................39
Action plan...............................................................................................................................40
MS Project Plan......................................................................................................................41
Project Plan.............................................................................................................................41
Gantt Chart.............................................................................................................................44
Detailed Project Cost..............................................................................................................45
Resource Overview.................................................................................................................48
The Finances............................................................................................................................51
Key objectives & financial review............................................................................................51
Assumptions.............................................................................................................................51
Start-up costs for [2020]..........................................................................................................52
Balance sheet forecast.............................................................................................................55
Profit and loss forecast............................................................................................................57
Expected cash flow...................................................................................................................58
Break-even analysis.................................................................................................................59
Recommendations...................................................................................................................61
References................................................................................................................................62
Appendix..................................................................................................................................65
Stakeholder analysis................................................................................................................65

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Business Plan Summary
The Business
The business idea which is being discussed can be mentioned to be the Shopping
application which will provide the customers with an opportunity to purchase the clothes online
and in addition to this, it will also be allowing them with an opportunity to engage in styling tips
with the help of which they will be able to engage in successful styling and fashion
opportunities. Through our idea, the firm aims to source its clothes from China and in the future,
it also aims to provide the clothes to the different customers in Australia. The firm will also be
responsible to the different society norms and environmental protection acts. We have
undertaken various initiatives to ensure that we are being able to ensure considerate long-term
success with the venture.
The Market
The market research analysis has shown that the consumers have become cautious
about spending, lease costs have increase and increase in competition have negatively affect the
revenue generation of major competitor (Burns 2016). However, despite this fact there has been
significant growth of the industry and online retail market is booming. Iconic, Cotton On,
Showpo, Bonds, Rebel, Glassons, Country Roads, Myers, Glue Store, Peter Alexander, Portmans
and Seed Clothing are the major brands in the market and caused major issues for old players in
the market. However, the fashion industry analysis also showed that majority of the companies
do not provide fashion advices to the consumers and they majority of the consumers in the online
retail segment belongs to the consumers between the age group of 18-35 years. The target market
which we have selected for our firm can be stated to comprise of the consumers having income

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of more than $2,500 has been chosen as they have enough disposable income to make affordable
purchases. Moreover, Premier Avenue as an enterprise, will only cater to the Sydney market and
their business will be limited to New South Wales in the initial stages. We shall focus on using
digital marketing as the platform for advertising their applications.
The Future
The future of our firm may be product development along with market development. In
consideration with this, it is essential to verify that, when the firm and we as entrepreneurs will
be successful in the Australian domain then in the long run, the firm aims to expand to the
European markets and additionally, be able to attain global success.
The Finances
The Premier Avenue, which is our enterprise will be requiring $1000000 for this venture.
This amount will be contributing towards the app development, marketing activities and other
such logistics expenses. The firm aims to grow at the rate of 5%, 10% and 15% in the first three
consecutive years of operations. We will be beginning these operations together and in
consideration of this, we want to ensure that the firm will perform its level best.

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The Business
Business details
Products/services: [What products/services are you selling? What is the anticipated demand for
your products/services?]
Registration details
Business name: Premier Avenue
Trading name(s): [Registered trading name(s).]
Date registered: [Date business name registered.]
Location(s) registered: Sydney, Australia
Business structure: Sole trader
ABN: [Registered Australian Business Number.]
ACN: [Registered Australian Company Number, if applicable.]
GST: [Are you registered for Goods and Services Tax? Date registered?]
Domain names: [Registered domain names.]
Licences & permits: [List all the licences or permits you have registered]