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Running head: REPORT Management Name of the Student: Name of the University: Author Note:
REPORT1 Contents Introduction............................................................................................................................2 Overview of the company...................................................................................................2 Discussion..............................................................................................................................2 Resources, capabilities and competitive advantage of Canada Utilities..............................2 PESTLE Analysis................................................................................................................3 Porter’s Generic Strategic...................................................................................................4 Strategic approach of Canada Utilities................................................................................5 Conclusion.............................................................................................................................5 References.............................................................................................................................6
REPORT2 Introduction Overview of the company Canada Utilities Limited is an Alberta based company with an asset of $21 billion employing 5,200 individuals. It is an ATCO company which is a diversified global business corporation providing service excellence as well as innovative business solutions. Canada Utilitiesworksinthefieldofpipelineandliquids,electricity,logisticsandoperation management, workforce housing, distribution as well as infrastructure development and retail energy. The company is trying to find out strategic alternatives for the generation of electricity in Canada and it is constantly evaluating and optimizing the different business portfolios (Canada Utilities Limited, 2017). Discussion Resources, capabilities and competitive advantage of Canada Utilities The gas and the electric are the main resources of Canada Utilities. The organisation has increased double in size when it has merged with other international organisation in the field of electricity generation and gas. Canada Utilities has also tied contract with other leading contractors of technical services and this has increased its assets as well as other related facilities. Moreover, there were mergers with the subsidiary gas agencies and this has led to the development of high-pressure pipelines in the rural and the urban areas. The company has also aimed to replace the iron and steel mains and cast iron by 2020. The blue flame kitchen which is expected to provide cooking tips; recipe and safety information to the household is an important resource of Canada Utilities. The company has expanded to a large customer segment and it is trying to capture new customers every day (Cision, 2018). The support of the employees has helped in the expansion and the development of better competitive strategies and thus there are different series of leadership that has made it easiertoundertaketheleadershipprocess.TheemployeesofCanadaUtilitieshave provided enormous opportunities to develop and capture through the evolving as well as the technologicallandscape.Thebusinessopportunitiesrelatedtolowcarbongeneration, energy service as well as infrastructure development are considered to play a vital role in the development and growth of the company. The customers of Canada Utilities are also considered to be very energetic and thus they play a more active role in enhancing the performance of the organisation (Bloomberg, 2018).
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