Management Australian Fashion Industry Report 2022

Running head: MANAGEMENT
MANAGEMNET
Name of the student
Name of the university
Author note

MANAGEMENT
1
Report title Significance of increasing competitiveness in Australian fashion industry and its
impact on customer purchasing behaviour
Industry partner Who is your industry partner?
Inditex is the industry partner of ZARA, which is being considered as the largest
fashion retailers in the world. The aim of the company is to provide standard
quality of fashion products to the customers. It operates in 77 countries across
the world. By making the collaboration with different fashion brands Inditex has
developed its large business chain in Australian market.
Research field Customer satisfaction has become one of the important concerns in the emerging
fashion industry in Australia (Di Benedetto 2017). The purpose of this research
is to shed light on the Significance of increasing competitiveness in Australian
fashion industry and its impact on customer purchasing behaviour.
Overarching
problem
What problems is your industry partner facing?
Analysing the situation in the company, it has been identified that due to
increasing pressure as well as competitiveness, it has become challenging for the
organization to meet the needs of the customers. In such cases, restricting the
infrastructure by following the legal traffic reduction activities, it has become
challenging for the company to reform the workplace and employee condition.
What specific problem will your research project explore and try to resolve?
Due to distinctive design practices the Australian fashion industry, it has got the
international attention. It has increased the international competitiveness as well
as increasing market pressure, ensuring the customer satisfaction has become the
important concern for the organizations. The purpose of this research paper is to
shed light on the changing customer purchasing behaviour in the competitive
fashion industry.