Bright Future Company Case Study Analysis

Running Head: MANAGEMENT 0
“Bright Future Company” Case Study Analysis
Report
Student Details

MANAGEMENT 1
Executive Summary
The Bright Future Company is the assumed company taken in the case study. In this case
study, the company wants to expand its business in the Russian market and wants to diffuse
the backlash from the companies name so the company hire the consultant which do the
analysis of the case report.
In the analysis of case study there is the identification of the issues, analysis of the cause of
issues, solutions suggested for the issues and the recommendation of the best solutions for the
issues is explained with the help of “Kluckhohn & Strodtbeck’s model”. At the end of the
report, there are the overall recommendations suggested by the consultant to resolve the
problems and issues faced by the company in the “Russian Diamond Mining Sector”. In
addition, when these recommendations have implemented by the company, then the
implications have been raised. These Implementations and implementations are also
explained in this report.

MANAGEMENT 2
Contents
1. Introduction..........................................................................................................3
1.1 Purpose of the Report...........................................................................................3
1.2 Scope of the Report..............................................................................................3
1.3 Brief Introduction of Case Study, “The Bright Future Company”......................3
1.4 Outline of the Report............................................................................................4
2. Analysis of Case Study, “The Bright Future Company”.....................................4
2.1 Identification of the Problem...............................................................................4
2.1.1 Issue of Unfamiliar Market Place.................................................................4
2.1.2 Issue of Cultural Diversity............................................................................5
2.1.3 Issue of Barrier to Entry................................................................................7
3. Recommendations................................................................................................9
4. Implementations and Implications.......................................................................9
5. Conclusion..........................................................................................................10
6. Bibliography.......................................................................................................12

MANAGEMENT 3
1. Introduction
1.1 Purpose of the Report
The purpose of the report is to understand the concept of cross-cultural management, which
includes the teams of managing the work in such a way that that can consider the cultural
differences, preferences and practices of the customers in the global or international
businesses (Havard Business Review , 2019).
1.2 Scope of the Report
The scope of this report is to do the case study analysis as the consultant to suggest the
appropriate ideas to expand the business of the Bright future company in Russia in the sector
of mining. In addition, the whole case study used for this report is based on assumption.
1.3 Brief Introduction of Case Study, “The Bright Future Company”
In this case study, there is an assumed company named as Bright Future Company, which is
the producer of precious metals. It is located in Canada and in the rural areas of Russia.
Russia diamond mining is the best way for them to expand globally. Hence, to diversify
internationally, Bright Future Company wants to develop the branch located in Russia, which
are under-developed region. While working on this project the initial team of manager faced
many problems. In fact, the company also faced the wrong allegations during the initial
period. After this incident, the company reputation is falling down and to diffuse this
backlash, the company has decided to develop the new mine to how the company efficiency.
Hence, the company hired the consultant who will help them in establishing their project in
Russia.