Importance of Communication in Business Organizations

MANAGEMENT
BUSINESS COMMUNICATION SKILLS

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Introduction
With the increased globalisation over the years and the increased importance of addressing
the needs and issues of the stakeholders, the communication function has gained even more
significance in the corporate setting. Business communication can be defined as the
management function, the prime responsibility of which is to oversee and coordinate the
communication operations carried out by the managers in different areas in a business setting
(Quirke 2017). Some of the chief areas where communication function plays a phenomenal
role are media relations, internal communication, public affairs and others. The following
work is aimed at shedding light on the various aspects of communication in a business
organisation. The work will analyse the factors that influence communication and learning in
an entity. Further, the glimpse of communication skills relevant to the business would be
described in brief.
Role of effective communication within business
Communication is a two-way process, through which the messages are exchanged through
spoken or written words. The nonverbal components such as gestures, voice modulations,
facial expressions, body language and others also play a significant role in the
communication. In the organisational context, the application of communication skills to
varied functions are essential for leadership, teamwork, the creation of an effective work
atmosphere, and the overall management (Cornelissen 2017). In addition, this is essential to
establish and maintain favourable reputations with a varied range of stakeholders groups.
Further, an effective communication procedure and strategy in an entity prevent conflicts
among the members of the organisation. Effective communication between a leader and team
members lead to boosting their morale, the personnel of the organisation feel motivated and
there are fewer instances of labour turnover.
The importance of reflective practice
The following segment would describe the importance of reflective practice in organisational
communication. In management, methods such as reflective practices and supervision are
used to tailor communication and enhance the same for both the leaders and subordinates
(Serrat, 2017). The communication managers, other departmental managers and leaders are
trained with the aid of reflective practices by taking note of the individual management
dilemmas. The reflective practices aid the managers to come up with new and useful
solutions to the problems. The two major factors that play a significant role in reflective

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practices are the reflection of the real challenges and group activities. In addition, the
reflective practices aid the managers to develop more self-awareness about their capabilities
and skills. The application of the skills and competencies in a more enhanced manner leads to
sustained motivation among leaders as well as subordinates and enhanced professional
competency. Thus, reflective practices are a creative means to improvise communication in
the organisational context.
Learning styles and factors that influence communication
I believe communication is influenced by a number of factors such as the personalities of the
managers and subordinates, personal and professional experiences, the way one is raised,
individual learning styles, along with other influences. Learning style refers to an individual’s
preferred way to absorb, process understand, and remember the information. While some of
the members of an organisation are auditory learners who are good at listening but bad at
reading and writing tasks, some members are the visual learners who are driven by learning
through written language and tend to remember tasks that are written (Rogowsky, Calhoun
and Tallal, 2015). The last category of learning style is the kinaesthetic style, where the
individuals learn through the involvement in a situation or a task. Hence, leaders must make
themselves aware of the learning styles of the subordinates by reflecting on the same and
accordingly employ communication strategies to distribute roles and responsibilities. The
individuals possessing the auditory learning style must be given instructions and information
in the form of discussions and speech to yield the maximum output. Similarly, the visual
learners tend to remember information in the form of graphical representations, charts, videos
and other visual aids. The communication strategy to be adopted for visual learning members
of the organisation is to share the pamphlets, reports with graphs and charts for the better
understanding of information by them (Knoll et al. 2016). The members having the
kinaesthetic learning style must be shared information with the aid of group discussions and
group activities. Thus, the various learning styles of varied members within an organisation
determine the ways in which the information must be shared to make the best yield out of the
same.
Additionally, some of the factors that impact communication in an organisation are the size,
nature, extent of diversity, number of employees, type of leadership, the organisational goals
and others.
Communication skills relevant to business