Pet Home Business Plan
Added on 2020-03-04
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RUNNING HEAD: Management and Business ContextManagement and Business Context Essay
Management and Business Context1With the change in the needs and expectations of the people, there has been a rise in the products and services offered to the people. This has resulted in an increase in the level of competition in the business environment of Australia. From the analysis of the environment of Australia, it has been analysed that people in Australia are more concern for the safety of their pets when they are on a trip due to personal and professional reasons. Analysis of the need of people for pet homes for their pets has provided an idea of setting up a new business. Pet care industry is full of opportunities and is full of chances of success and growth. People are a concern for the safety and security of their pets which is the reason behind the growth ofthe pet care industry. Name of the pet home will be “Nurture pet home” which will be providing pet care services and pet sitting services in Australia. Nurture pet home will offer pet home services, pet sitting services and pick and drop services for the pets. The focus of Nurture pet home will be on providing quality services and taking care of the pets for ensuring their safety and security. Nurture pet home will be operating at a medium level and at different locations in Australia. Nurture pet home is planning to adopt few strategies for establishing the business in an efficient market and gaining a competitive advantage. It is planning to adopt strategic positioning strategy, web presence strategy, online advertising strategy and differentiation strategy (Salminen, 2014). All these strategies adopted by Nurturepet home will help in attracting the customers and meeting the expectations of the customers. The vision of Nurture pet home is to resolve the issues or challenges faced by the pet owners.Its motive is to enhance the standard of quality offered in the pet care industry. For the management of the different operations of the pet home, Nurture pet home hasevaluated the advantages and disadvantages of different organisational structures. It is planning to adopt functional organisational structure so as to manage the operations and internal structure of the business in an effective manner. Different departments will be divided and managed by different individuals so as to ensure that operations of the pet home 1
Management and Business Context2are conducting without any delay (Latif, et. al., 2013). Different departments in the Nurture pethome will be housekeeping, kitchen, finance, marketing, security, administration and pick-up and delivery department. Activities or operations of the pet home will be divided among these departments (Morgeson, et. al., 2012). An organisation exists in the business environment which is a combination of different internal and external factors. These internal and external environmental factors can enhance the performance of the business as well as adversely affect the performance of the business. Internal environmental factors determine the strengths and weaknesses of the business which helps in gaining the advantage of the opportunities available and coping with the threats. Internal environmental factors for Nurture pet home need to be analysed for analysing their impact on the business (Shiamwama, et. al., 2014). Internal environmental factors for Nurture pet home include the availability of finance, availability of the human resource, skills and knowledge, support from the employees, the culture of the organisation, communication process, mission and objective. There is a need to make an arrangement of the different resources including finance, human resource and skills and knowledge for executing the operations properly (Fereidouni, et. al., 2010). Training must be provided to theemployees for ensuring that quality services are provided to the pets and satisfying the expectations of the customers. Communication process must be effective for ensuring that theexchange of information is done in an effective manner. The culture of the organisation is responsible for the behaviour of the employees towards the service receivers and others in thecompany (Dragnić, 2014). Nurture pet home will maintain a flexible culture for encouraging and motivating employees. Nurture pet home will discuss its mission and objectives with the internal stakeholders for encouraging them and gaining their support. External environmental factors are those factors present in the environment in which business exists and are not in thecontrol of the business. Nurture pet home will analyse these external environmental factors 2
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