Efficiency of Strategies: Netflix vs Amazon Prime

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Business professional
Name of the student
Name of the university
Author Note:

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Table of Contents
Report Title......................................................................................................................................4
Introduction......................................................................................................................................4
Project Questions.............................................................................................................................5
Aims and Objectives of the Project.................................................................................................5
Purpose of the Project......................................................................................................................6
Literature Review............................................................................................................................7
Netflix Business Context.................................................................................................................7
Amazon strategy............................................................................................................................10
Research methodology...................................................................................................................11
Ethical Considerations...................................................................................................................13
Planning.........................................................................................................................................13
Timeline.....................................................................................................................................13
Gantt chart.....................................................................................................................................14
Figure No 1: Gantt chart............................................................................................................14
Competitive Advantage of Netflix.............................................................................................18
Figure 1: Netflix being the first choice for the Americans........................................................19
Figure 2: User Base of Netflix of VoD......................................................................................20
Amazon Prime and others vs. Netflix........................................................................................20

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Figure 3: Netflix vs. Hulu and Amazon.....................................................................................20
References......................................................................................................................................21

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Report Title
The title of the following research is “The efficiency of strategies Netflix put in place to
survive the turbulence in the market”.
Introduction
In the entertainment industry, online streaming has emerged as one of the major
contenders of the future entertainment business. Online streaming of videos and shows has now
become the most recent trend and people have slowly started to accept the recent trend. The rise
in the smartphone users have further increased the use of the different kinds of the online
platforms. Netflix has been a familiar name in the following industry as the company has been
able to gain the largest market share in the industry in the last few years. The advantage of the
following industry has been the presence of a variety of different types of the programs and
contents that has made the online application acceptable to most of the global population. Apart
from this the easy accessibility to phones and internet has been a competitive advantage for the
business organization. However, the recent rise of some other companies including Amazon
Prime and Hulu had been important for the benefits of the organization. Amazon Prime
especially as been the most important competitor of Netflix. Since the launch of the Amazon
Prime, the company has been able to gain a rapid rise in its market share accordingly. Both these
companies namely Netflix and Amazon prime have been delivering on demand video services
and have been heavily investing on the launch of the different kinds of original series for the
customers. These original series have gained huge popularity as they attract a large number of
different people which in turn leads to an increase in the profitability of the organizations. It has
been seen that Amazon has a great market share in the e-commerce industry and their stepping in

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the entertainment industry has been widely accepted by the large proportion of the present set of
e-customers of the enterprise. The operations of both these companies are spread across a large
number of different countries and therefore these companies are close competitors of each other
in the online entertainment industry. Both of these are competitors of each other in the digital
market and are thus involved in a competitive race to scale unlimited heights and achieve the
best in order to satisfy the customers of the business. The following paper will provide a clear
and transparent analysis of the competition in between the two companies and accordingly
address the strategies of the company.
Project Questions
The research questions will be essential for the analysis of the research as it will be based
on the different perspectives of the research. The research questions are as follows;
a. What are the issues that are faced by Netflix in the market?
b. What are the strategies that are adapted by the management of Netflix to overcome the
issues?
c. How the management of Netflix does implements the strategies to overcome the issues?
Aims and Objectives of the Project
The aim of the project is to find out the ways by which Netflix can overcome the
turbulence in the highly competitive global market and make their business sustainable and
superior in nature.
The objectives of the research are as follows;
1. To find out the issues faced by Netflix in the market

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2. To find out the strategies that are adapted by the management of Netflix to overcome
the issues
3. To implement the strategies of Netflix that can overcome the issues
Purpose of the Project
The main purpose of the project is to identify the different perspectives of the business
organization and also to identify the different issues that plagues the company and makes it hard
for them to carry on the normal business operations. The online video steaming industry was first
created by Netflix. However, the economic liberalization and the entry of large number of
different other companies into the same business has led to a crisis situation in the business.
Apart from these the business of Netflix is also under thereat due to the presence of the different
kinds of pirated websites that hacks the contents and videos from the Netflix site and uploads
them in other free websites. The purpose of the research will be to highlight the importance of
the present issues and to find out the possible ways to tackle the problem. The research will also
highlight on the other different areas related to the topic which includes on the study of the effect
of the customer relationship on both Amazon prime and Netflix. As said earlier, the research will
also present the possible reasons as to why the management of Netflix totally failed to see or
estimate the entry of the other competitors in the market. Lastly the research will be estimating
on whether the organization can be able to overtake Amazon prime and close down on the
market gap. Therefore, it can be said that the research will be quite important as it will study
some of the most crucial elements related to the following subject.