MANAGEMENT COMMUNICATION.

MANAGEMENT
COMMUNICATION

Introduction
• The existence of virtual teams is growing
• The marketing director should go with virtual
teams

For the position (1)
• Cross-functional team dynamics is a concern
• Managers having leadership skills should understand the challenges of tackling cross-
functional team dynamics
• An understanding with the system is also required
(Serrat 2017)

For the position (2)
• Connection in creative virtual teams is very important
• It is generally lost due to irregular network connectivity
• Each one of the team members should have adequate
understanding of the technology
(Nemiro 2016)

Against the position
• Communication over digital media can be challenging (Krumm et
al. 2016)
• Trust between the team members is essential to give some
meaning to virtual teams (Ford Piccolo and Ford 2017)

Rebuttal
• Comfort with technology can help to fight against the challenges of virtual
teams
• A trusted and effective communication over a network can be created
(Serban et al. 2015)

Conclusion
• Virtual teams are fruitful to larger organisations
• It supports and help to stand against the fierce competition and to be able to counter it

References
• Ford, R.C., Piccolo, R.F. and Ford, L.R., 2017. Strategies for building effective virtual
teams: Trust is key. Business Horizons, 60(1), pp.25-34.
• Krumm, S., Kanthak, J., Hartmann, K. and Hertel, G., 2016. What does it take to be a
virtual team player? The knowledge, skills, abilities, and other characteristics
required in virtual teams. Human Performance, 29(2), pp.123-142.
• Nemiro, J.E., 2016. Connection in creative virtual teams. Journal of Behavioral and
Applied Management, 2(2), p.814.
• Serban, A., Yammarino, F.J., Dionne, S.D., Kahai, S.S., Hao, C., McHugh, K.A., Sotak,
K.L., Mushore, A.B., Friedrich, T.L. and Peterson, D.R., 2015. Leadership emergence in
face-to-face and virtual teams: A multi-level model with agent-based simulations,
quasi-experimental and experimental tests. The Leadership Quarterly, 26(3),
pp.402-418.
• Serrat, O., 2017. Managing virtual teams. In Knowledge Solutions (pp. 619-625).
Springer, Singapore.