Management Communication for Corporate Success in the 21st Century

This memo discusses the importance of effective communication for organizational success in the 21st century. It explores themes such as strategic communication, decision-making, and perception of leaders in communication management. The memo emphasizes the need for leaders to be communicative and able to handle business approaches to maintain corporate culture and run a successful business.

Running Head: MANAGEMENT COMMUNICATION
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Management Communication
November 18
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To: Sonia Smith, Director of communications, ABC Company
From: Student Name
Date: 18th November 2018
Subject: Corporate communication for the 21st century.
Opportunities are growing in today’s global world that can easily be lost and grab by the way of
interaction with stakeholders or colleagues.
Communication, and culture that followed by an Organization for strategic management =
Heading 1 = First Theme
According to the Argenti, 2017, for organizational success strategic communication and an
effective strategic management are an important element. The Ability to execute or use the
considered communication effectively is a strong analyst for an organizational success.
Communication is a practice that used for both internal and external performances. This also
includes the ability towards the change management for a successful leadership and a community
of leaders. Communication is important to deal with customer or report to the stakeholders. An
effective communication plan does not take much time to integrate with employees and
customers; it helps to motivate and to agree on their points and topics to follow for a betterment
of an organization. Importance of communication or effective communication helps in achieving
the targets and also a better performance with an increased rate. It ultimately contributes to the
strong culture and a strength value to the organization. As per Hart and Quinn,” they identify that

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one who identifies the mission and the articulation of the business’s basic purpose and the
direction of future, plays a role of a leader” (Argenti, 2017).
Communication management from a decision-making and explanatory perspective =
Heading 2 = Second Theme
According to Raupp, and Hoffjann, 2012, decision-making and the strategic communication in
the corporate are two most close interrelationship but not identified with one another. The
capability of leaders includes the division of work into the departments and providing
opportunities to the individuals. In 21st century conception of communication and the strategies
for the management is the formation of primacy that lies in the exclusive corporation
management. Leaders manage the people and increase the development in the company by
executes its strategic management and communication. This also includes the formation of self-
responsibility and the action of fundamental strategy. In corporation there are some subordinate
segments that do not to formulate strategy by giving self-governing ability. But it has been
changed as a recognition that operates under the corporation’s conditions and organizational
uncertainty. As per Dozier, “That if leaders help to adopt changes in the organization and
environment then they should also take participation in the decision-making of management and
not just simply start implementing them that are made by others” (Raupp, and Hoffjann, 2012).

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Perception of leaders in communication and strategic communication management =
Heading 3 = Third Theme
According to Bronn, 2014, perception of communicating with people is different for every
individual or leader. This depends on the change in social, political and economic alteration and
their needs to accept the facts to operate in the organization. According to Conrad and Poole, “to
create support for organizational practices, there is a need for business communication to
influence the opinions and attention. To communicate with employees and attending the
stakeholders, a leaders should be communicative and able to handle the business approaches and
able to make a visualization for the business (Bronn, 2014).
The memo has shown that the leader uses effective communication to change in environment and
to create a thought process that follows by people in the organization to maintain the corporate
culture. And it also impacts on the employees and the stakeholders to run a successful business
in the 21st century.

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References
Argenti, P, 2017, ‘Strategic Communication in the C-Suite’, International Journal of Business
Communication, vol. 54, no. 2, pp. 146 – 160.
Bronn, S. P, 2014, ‘How others see us: leaders’ perceptions of communication and
communication managers’, Journal of Communication Management, vol. 18, no. 1, pp. 58-79.
Raupp, J. and Hoffjann, O., 2012, ‘Understanding strategy in communication management.
Journal of Communication Management, vol. 16, no. 2, pp.146 - 161.