Management Communication - Crisis Management

Running head: MANAGEMENT COMMUNICATION - CRISIS MANAGEMENT
MANAGEMENT COMMUNICATION - CRISIS MANAGEMENT
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1MANAGEMENT COMMUNICATION - CRISIS MANAGEMENT
EXECUTIVE SUMMARY
The following report shed light on the communication processes that are generally followed
during the times of crisis. The report opened with a discussion on crisis, the types of crisis and
some examples of the organizational crisis that have been highlighted in the recent past. The
report further discussed the lessons that were learned from the crisis and the ways in which the
companies should prepare for resolving the crisis. The report finally neared its conclusion with
the discussion on the persons that the management should communicate with and the ways in
which the management should communicate during organizational crisis.

2MANAGEMENT COMMUNICATION - CRISIS MANAGEMENT
Table of Contents
Introduction..........................................................................................................................3
Body.....................................................................................................................................3
Communicating in times of crisis....................................................................................3
Communication content and reason.............................................................................3
Communication recipient and process.........................................................................5
Communicating a communication plan...........................................................................6
Communication content and reason.............................................................................6
Communication recipient and process.........................................................................6
Conclusion...........................................................................................................................7
References............................................................................................................................8

3MANAGEMENT COMMUNICATION - CRISIS MANAGEMENT
Introduction
Organizational crisis also refers to the harm towards the heath as well as the well-being
of the stakeholders of the organizations, both internal and external (Friedmann 2018). The crisis
within the organization might include any activity that are threatening to any major product line
or a specific unit of the business. The crisis within the organization might further discuss the
damage that might be faced in the organizational performance in terms of finance (Bundy et al.
2017). There are five major types of crisis that might be faced by the organization including
financial crisis, technological crisis, crisis of malevolence, natural crisis and crisis of
organizational misdeeds (Booth 2015). Two major examples of the organizational crisis might be
cited in the cases of the racial row that was faced by the airline company in China, Air China and
the accounting scandal that was faced by the famous retail organization of the United Kingdom,
Tesco PLC (Bbc.com 2016; Kizil and Kaşbaşı 2018).
Body
Communicating in times of crisis
Communication content and reason
The management of the business organizations should communicate a number of factors
that are relevant to the issues that the organization might face in the duration of their operations
within the given company. Fearn-Banks (2016) states that the major types of crisis that are faced
by the companies active within the international markets refer to the financial crises, the natural
crises and the crises that threatens the reputation and the good will of the concerned company.
The financial crises that is faced by the company should be communicated to both the
internal and the external stakeholders of the company. This is due to the fact that the financial