Crisis Communication Plan of Hook, Line & Sinker Corporation

Crisis communication plan of Hook, Line & Sinker Corporation
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1
Abstract
This report provides a critical analysis and a theoretical bases of organization crisis
communication plan with an application on Hook, Line & Sinker Corporation, Retail Stores. It
investigates the company detailed communication plan, crisis communication team, examples of
key messages to be delivered in case the crisis occurs, the internal communications procedures
and preparation of Contacts and media list.

2
Table of Contents
Abstract..........................................................................................................................................1
Introduction....................................................................................................................................3
First: Detailed crisis communication plan...................................................................................4
Second: Crisis communication team............................................................................................4
Third: Key messages......................................................................................................................5
Fourth: Internal communications procedures...........................................................................6
Fifth: Contacts and media list......................................................................................................7
Conclusions.....................................................................................................................................7
References.......................................................................................................................................8
Appendix1: sample phone chain.................................................................................................10
Appendix 2: Internal communications procedures..................................................................10

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Introduction
Developing a strategic crisis communication plan is considered an essential activity that should
be developed pre the crisis and implemented during the crisis time (Coombs 2015). It is
considered a challenging process to create an effective internal and external communication plan
in all types of organizations. The challenge increases when the organization faces a real crisis
situation. Managers are required to handle the crisis situation and devote special attention to the
external crisis communication to keep a good image in front of its stakeholders and the general
public (Johansen, Aggerholm & Frandsen 2012).
The following section provides an assessment of the crisis communication plan for Hook, Line &
Sinker Corporation, Retail Stores.