Management Communication

This document discusses the importance of social media in business communication and the advantages and disadvantages it brings. It also provides information about the social media policy of Sunshine 100. The document includes a memo to the CEO, discussing the benefits of social media in managing revenue and reducing marketing expenses. It also highlights the disadvantages, such as complexities in marketing and the risk of data breach. The document concludes with the importance of social media in workplace efficiency and the implementation of a social media policy for Sunshine 100.

Running Head: MANAGEMENT COMMUNICATION
MANAGEMENT COMMUNICATION
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Task 1: Memo
To: Paul Morgan, CEO Sunshine 100
From: Jane Wilson, Direct of Marketing
Date: 3rd January 2019
Subject: Social media policy of Sunshine 100
Introduction
Social media is considered to be the most important element in present day business
organisations as the high competitiveness in the international market has grown in a rapid pace.
In this regard, it can be stated that social media tools are contributed in a creative and unique
manner in order to sustain the market expansion and business orientation intact. Therefore, it is
important to inform the organisational executives regarding the social media policy of the
organisation. As the Director of the Social Media, it is the responsibility of the person to let the
CEO and managers inform that social media policy is considered to be a strategic advantage for
any organisation.
Main body
Advantage
In this regard, the advantages of social media in Sunshine 100 are highly very important
to figure out. According to Laroche, Habibi and Richard (2013) it can be argued that social
media played a pivotal role in managing the revenue and reducing the marketing expenses of

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the organisation. As a matter of fact, it seems so obvious for the organisations to grab the
opportunity of generating revenue so easily through the help of the social media advertisements.
Trainor et al. (2014) argued that in present times social media is used as a platform of showing
products and services so that the clients can get the advantage of choosing and getting glimpse of
the product. On the other hand, Leonardi, Huysman and Steinfield (2013) asserted that the social
media played a significant part in developing the brand image of the product. Interaction with
the customers directly through the social media or communication in a more personal level helps
the organisations to develop better brand development. Moreover, as per the research of He, Zha
and Li (2013) it can be seen that good social media communication will lead to maximising the
customers through attractions. Due to direct interaction with the customers it will deliver better
understanding of the customer behaviours and help to initiate measures in accordance with the
customer needs.
Disadvantage
Despite of all those benefits, there are some disadvantages as well that social media
generate in course of the incorporation into the business industry. According to Taneja and
Toombs (2014) the presence of social media in business can erect complexities in the process of
marketing. For an instance, Alexander (2014) revealed that the role of social media in business
required additional mechanism and skilled employee who have adequate knowledge in that
particular field. Without having clear idea regarding the process of using social media the effort
will be in vain. Moreover, the research of Siddiqui, S. and Singh (2016) advocated that social
media in business requires daily monitoring process. Not only that the presence of business in
social media also requires additional resources that can increase the expenses of the product or
service. The daily monitoring process needs to be done by experts and therefore employing

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additional human resource in the marketing department also adds extra expenses. Georgescu and
Popescul (2015) tried to figure out the advantages from a different perspective. In his perception
social media is considered to be a new risk for the business organisations as people or
competitors can post false comments and bad review for a specific product. As a result of that
the brand image of the company will be damaged. Furthermore, Niedermeier, Wang and Zhang
(2016) put his focus on the risk of data breach that can cause fatal blow to the ethical standpoint
of the business organisation as well.
Importance
Despite of having some serious drawbacks of social media, it can be argued that the
importance of social media in workplace cannot be overlooked. As far as the research of Dreher
(2014) is concerned, it can be asserted that social media is used as a stress buster for most of the
employees. It is important in the workplace where employees can take a mental break and
resume their tasks with a fresh and full mindset. Allowing the employees to use social media
simplifies the break and it is also identified as an effective measure to retain the efficiency of the
employees.
On the other hand, in course of rejecting the adverse impact of social media in workplace,
Charoensukmongkol (2014) opined that it would be wrong to condemn social media in
workplace as a distraction. Several companies are now trying to use social media as a strategic
tool for expanding their business. In this regard, making professional connections is also
considered to be a part of the employees and it is the responsibility of the organisations to push
them towards the effective sides of using social media in workplace. In fact, relationship with the
customers through social media also builds up a healthy connection and communication.

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Besides this, there is a clear influence of social media to develop personal relationship
with the colleagues. Based on this point of view, Parveen, Jaafar and Ainin (2015) stated that
strong personal bonding between the co-workers will lead to efficient performance. In the
research of Charoensukmongkol (2014) it can be seen that for a team performance it is highly
pertinent to make a good understanding among the employees. In this context, social media play
pivotal role in order to make good and healthy relationship within the organisation.
Simultaneously, it becomes an advantage for the organisation to maximise its profitability and
manage the employees successfully.
Social media policy
There should be a clear guideline for the social media policy in Sunshine 100. As the
company has no specific social media policy therefore it is important to implement such a policy
so that all the employees should learn the objective and purpose of this change. In this regard, the
social media policy is as follows,
Usage of social media
The employees are notified to use social media for business purpose only inside the
working floor. It is important to understand that the implementation of the social media is strictly
staged in order to make a fluent customer service not for personal use.
Use of social media for personal benefit
It can be stated that the employees can use social media but not through the use of
company network. In case of any breach it will be considered as violation of the norms and
authority will take firm steps regarding such violation.

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Courtesy
Professionalism is the best part of Sunshine 100. The company is very much concerned
about the free time and relaxation of its employees. At the same time the company also expects
professional courtesy and responsibility of the employees to use social media within the working
hours for the benefit of Sunshine 100.
Conclusion
Therefore, it can be concluded that the role of the social media is highly important for the
Sunshine 100 Company in order to maximise their market capitalisation in the international
market. In this regard, social media plays a pivotal role and this memo tries to point out the role
of the different aspects of social media policy that the Director of the Social Media department
creates in order to bring more efficacy into the process.

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Communication Plan of Sunshine 100

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Activity Process
Timing  1 day after the official meeting with the
CEO
Audience  Employees
 Executives
 Operation managers
 Board of Directors
Sender  Head of the Social media department
Key message  Implementation of social media
 Traits and attributes of social media
policy
 Purpose of the implementation
Desired outcome  Professional courtesy
 Abiding the social media policy
 Increase the customers
 Develop efficiency in workplace
Medium  Social media
 Online portal of the company
 Direct interaction through meeting
Materials  Different mode of training
 Professional approach to the customers
 Professional conversation through
social media
Frequency  Within the working hour only

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Reference
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