Sunshine 100’s Social Media Policy

Running head: MARKETING
Marketing
Name of student
Name of University
Author note

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Table of Contents
Introduction................................................................................................................................3
Background.............................................................................................................................3
Purpose...................................................................................................................................3
Thesis statement.....................................................................................................................3
Blueprint.................................................................................................................................4
Advantages and disadvantages of using social media for an organisation................................4
Impact of employee behaviours on the brand image of the organization..................................5
Social media interaction covered by the social media policy of the organisation.....................5
Communication strategy............................................................................................................5
Conclusion..................................................................................................................................6

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To: Paul Morgan, CEO, Sunshine 100
From: Jane Wilson, Director of Social Media
Date: 4th January 2019
Subject: Sunshine 100’s social media policy
Introduction
Background
The background of the topic demonstrates the social media policy that can allow the
company to manage its employees online and at the same time, protect the brand image,
reputation and ensure sharing or exchange of information within the workplace (Peattie and
Belz 2013). The social media policy is implemented to facilitate the communication process
and ensures sharing the messages and information among the employees of the organisation.
Purpose
The purpose is to understand how the social media policy and use of social media
platforms have helped in improving the communication process. This assures delivering the
right messages and information and ensure that the social media platforms are used for
official purposes within the workplace. The negative consequences that might appear include
usage of social media for personal purposes along with hampering the workforce efficiency
too (Perrin 2015).
Thesis statement
The social media impact is huge within the workplace as it not only enhances the
transmission of messages and information and ensures that employees share information in a
responsible manner at Sunshine 100. This is useful for enhancing the brand image, identity
and improves the brand reputation too, furthermore deals with negative issues like poor

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communication and lack of proper transmission of messages to the people (Armstrong et al.
2015).
Blueprint
What are the advantages and disadvantages of using social media within the organisation’s
workplace?
How can the social media involvement create an impact on the brand reputation of Sunshine
100?
How can social media engagement help in responsible sharing and exchange of information
and messages?
What are the suitable measures recommended for improving the use f social media platforms
in Sunshine 100?
Advantages and disadvantages of using social media for an organisation
The advantages include advertising and promotional activities managed at a much
lesser cost and it creates ease for managing the marketing techniques. The social media
involvement improves the communication process efficiency and can all0w the messages to
get transferred from one person to another quickly and reliably. The reduced costs of
marketing activities and increased sales revenue are few of the benefits attained by using
social media at Sunshine 100 (Aral, Dellarocas and Godes 2013).
The disadvantages include increase risks due to the involvement of hackers,
detractors, spammers and even virus attacks. There is need of managing additional resources
to create a good online presence whereas the negative feedbacks, information leaks and
hacking activities could further contribute to poor brand image and hampering the reputation
of the organisation as a whole (Shin 2013).