Management Communication

Running Head: MANAGEMENT COMMUNICATION
MANAGEMENT COMMUNICATION
Name of the Student:
Name of University:
Author Note:

1MANAGEMENT COMMUNICATION
Task 1: Memo
To: Paul Morgan, CEO Sunshine 100
From: Jane Wilson, Direct of Marketing
Date: 3rd January 2019
Subject: Social media policy of Sunshine 100
Introduction
Social media is considered to be the most important element in present day business
organisations as the high competitiveness in the international market has grown in a rapid pace.
In this regard, it can be stated that social media tools are contributed in a creative and unique
manner in order to sustain the market expansion and business orientation intact. Therefore, it is
important to inform the organisational executives regarding the social media policy of the
organisation. As the Director of the Social Media, it is the responsibility of the person to let the
CEO and managers inform that social media policy is considered to be a strategic advantage for
any organisation.
Main body
Advantage
In this regard, the advantages of social media in Sunshine 100 are highly very important
to figure out. According to Laroche, Habibi and Richard (2013) it can be argued that social
media played a pivotal role in managing the revenue and reducing the marketing expenses of

2MANAGEMENT COMMUNICATION
the organisation. As a matter of fact, it seems so obvious for the organisations to grab the
opportunity of generating revenue so easily through the help of the social media advertisements.
Trainor et al. (2014) argued that in present times social media is used as a platform of showing
products and services so that the clients can get the advantage of choosing and getting glimpse of
the product. On the other hand, Leonardi, Huysman and Steinfield (2013) asserted that the social
media played a significant part in developing the brand image of the product. Interaction with
the customers directly through the social media or communication in a more personal level helps
the organisations to develop better brand development. Moreover, as per the research of He, Zha
and Li (2013) it can be seen that good social media communication will lead to maximising the
customers through attractions. Due to direct interaction with the customers it will deliver better
understanding of the customer behaviours and help to initiate measures in accordance with the
customer needs.
Disadvantage
Despite of all those benefits, there are some disadvantages as well that social media
generate in course of the incorporation into the business industry. According to Taneja and
Toombs (2014) the presence of social media in business can erect complexities in the process of
marketing. For an instance, Alexander (2014) revealed that the role of social media in business
required additional mechanism and skilled employee who have adequate knowledge in that
particular field. Without having clear idea regarding the process of using social media the effort
will be in vain. Moreover, the research of Siddiqui, S. and Singh (2016) advocated that social
media in business requires daily monitoring process. Not only that the presence of business in
social media also requires additional resources that can increase the expenses of the product or
service. The daily monitoring process needs to be done by experts and therefore employing