Management Communication

Running head: MANAGEMENT COMMUNICATION
MANAGEMENT COMMUNICATION
Name of the Student
Name of the University
Author Note

MANAGEMENT COMMUNICATION1
To: Paul Morgan
CC: Alice Jones
From: Jane Wilson
Subject: Management communication
Respected Sir,
Social media is a form of communication technology where information and feelings are
exchanged on the interest through various technological mediums like computer, laptops and
mobile phones. The wide use of internet among people has encouraged companies to adopt
and encourage the use of social media in the workplace for efficiency and the development of
the organization by connecting directly with their target that enhances the operation of an
organization. Social media has become a phenomenon and the use of social media in the
workplace has benefited organizations and has helped them to gain a competitive advantage
in the market.
Organizations across the globe are using social media for different operations in the
workplace like marketing, providing customer service and getting the required and necessary
feedback that helps an organization to make effective changes to cater to the needs of the
customers in seconds (Cardon and Marshall 2015). However, the misuse of the medium or
platform may be detrimental and bring many challenges for an organization that may
negatively impact an organization (van Osch et al 2015). It has been seen that impact of an
organization due to social media has been hard on the company and it is difficult to recover
because of the wide use of the social media by so many people. Information travels fast and
this becomes a blessing and curse at the same time. Curse is when the wrong information that
can damage the reputation of an organization travels and becomes the current topic of
discussion (Hornik et al 2015). Managing the challenges that are caused by social media is

MANAGEMENT COMMUNICATION2
tough and hard to recover The management of the challenges and the effective decision
making process becomes more difficult in this case as information is shared to a wide area of
people and it becomes difficult to control the backlash and the negativity that comes from
social media (Upchurch and Grassman 2016).. On the contrary no matter how fast paced
social media is traditional mode of communication does not have these problems. Issues
within an organization are peacefully settled in an organization without any negative
feedback and reputation.
An employee represents the organization and it is expected that the ethics and morals of an
employee is aligned with the organization’s ethics and morals as well. (Signori and Flint
2016). An employee’s behavior on social media can highly affect the reputation of an
organization (Cao et al 2016). The post by an employee of Sunshine 100 had made the
company face backlash from the customers and people online as the employee had posted
about the nutritional food that the company produced for kids as a junk. This picture had
went viral and made people question the ethics and moral of the company. Many think that
the internet was a medium for the company for green washing. This image had a negative
impact on the company and made people boycott the products and felt that the company just
wanted to do business and did not have any social responsibility as they show and market to
their audience their product as nutritional food whereas an employee of the company calls the
food junk which is unhealthy for children. This shows the impact of the behavior and
activities of employees on social media when they post anything about their organization.
This results in low sales of the company that results in loss and also harms the reputation of
the company where people resist themselves from buying their products. This affects the
outlook of the unintended audience as well who do not want to associate themselves by
purchasing products from a company.