Social Media Interaction for a Company

Running Head: SOCIAL MEDIA INTERACTION FOR A COMPOANY
SOCIAL MEDIA INTERACTION FOR A COMPOANY
Name of the Student
Name of the University
Author Note

ReferencesReferences2
Memo Heading:
SOCIAL MEDIA INTERACTION
To: xxxxx CEO, xxxxx company
From: xxxxxxx, Director of Social Media
Date: 2nd May 2019
Subject: Social media policy for Sunshine 100
Contextualization/background
Every organization needs to formulate its social media policy in order to restrict the
online conduct of the organization and its employees so that the online activity of the
employees do not harm the image of the company. After going through a tough time due to
the online misconduct of one of its employees, Sunshine 100, a manufacturer of healthy,
responsible food and wholesome baby food; has become conscious to safeguard the
reputation of the company by designing social media policy prudently.
Purpose
The purpose of developing social media policy ids to monitor the online activities of
the employees, so that the reputation of the company can be saved and the brand image can
be illuminated (Schultz et al. 2015).
Thesis statement
Hence thesis statement for the memo states that monitoring and restricting the online
conducts of the people related to Sunshine 100 with the help of a strict social media policies
is important for creating and managing identity for the brand (Guo and Saxton 2018).

ReferencesReferences3
Body
Answer to Question 1:
The introduction of social media tools has enhanced the opportunity for the promotion
of a brand, but, the selection of effective social media tools should be prudent. If it is not
done, inappropriate communication over social media can pose significant challenges to a
company including degrading its brand image leading to the crisis related to the reputation of
a company. The following are some of the challenges which social as well as traditional
media can pose on an organization.
challenges posed by social media
Social media includes-YouTube, facebook, Instagram, twitter, e-commerce sites, other
commercial websites and so on.
In spite of the fact that social media is a two-way conversation and posts made online
can be edited, social media can pose challenges which an organization find difficult to
overcome. The feature of being a two-way communication channel can become both a
blessing as well as curse (Huang Baptista and Newell 2015).
This can be explained with the help of an example, if a company posts something
online, for the promotion of a new product, then, the employees of the same company or the
rivals can immediate react or comment on the posts which may sometimes leads to the
degradation of the reputation of the company. In this context, the demeaning post by one of
the employees of Sunshine 100 can be mentioned as an instance.
Social media can reach to millions of people, this is again, become a curse as well, in
an electronically advanced era. Here the example of the crisis faced by UBER can be