This article explores the importance of effective communication in the workplace and strategies for mastering corporate communication. It also discusses the role of corporate responsibility in managing communication issues and introduces Carroll's pyramid of CSR.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
Management communication
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Management communication Table of Contents Introduction......................................................................................................................................1 Communication function.................................................................................................................1 Ways considered by the managers to master in corporate communication.....................................1 Sub-function: Corporate responsibility............................................................................................2 Principles of corporate responsibility..........................................................................................3 Importance of the corporate responsibility department in managing communication issues......3 Carroll's pyramid of CSR.............................................................................................................3 Conclusion.......................................................................................................................................5 References........................................................................................................................................6 1
Management communication Introduction It has been observed that effective communication in the workplace is considered as the essential function that helps to align the efforts of the individuals towards the set goals of the company. So, in the first phase of the report, the emphasis will be on the communication function and also for the sub-functions corporate responsibility will be selected as the theme. In the further section, Carroll's pyramid model will be discussed that will help the company in analyzing the responsibilities that are necessary for the workplace. The "corporate responsibility" is one of the essential factors considered by the company, so that it can be easy to maintain effective communication in the workplace. Communication function It is stated that communication function is one of the basic function which is considered by the managers. The managers should master the function of communication, as it can help them in giving direction to the employees. Communication also assists managers in maintaining their relationship with the employees. The positive relation with the employees can be only created when managers focus on communicating with the employees. The system of communication is the best concept that enables the management to boost the motivation of the employees towards the work. Also, it is examined that if effective communication is not present in the workplace then it would be difficult for the organization to attain positive results in the market (Habermas, 2015). Ways considered by the managers to master in corporate communication Be clear The basic responsibility of the managers is to maintain the command of the communication function in the workplace. Managers can master the corporate communication process in different ways. It is necessary for the managers to "Be clear" at the time of communicating. The managers should convey their ideas and views by having clarity. They should give instructions to the employees in a simple language, as it can assist in boosting the performance of the employees (Jenifer and Raman, 2015). 2
Management communication Listen carefully The second way that can help the managers to master communication is "listening". The managers should listen carefully so that new ideas and thoughts can be gathered easily. By listening carefully, it can be simple to solve the queries of the employees. Also, the managers should ask the employees to give feedback. By giving feedback to the managers, the employees will be comfortable in sharing the issues with the customers which directly impact the overall culture of the company. It is important for the managers to listen to their negative aspects from the employees as it will help in boosting the effective culture in the workplace (Karanges et al., 2015). Give honest feedback One of the best ways that should be considered by the managers is related to "giving honest feedback". To boost communication in the workplace, it is necessary for the managers to share a frank assessment of their abilities. If honest feedback is given by the managers, the impact can be seen on the overall working structure of the employees. The employees will feel comfortable and bring improvisation in their performance. It will also give a platform to the employees to discuss their issues with the manager. These ways can help the managers to solve the issue related to communication in the workplace (Ruesch et al., 2017). Sub-function: Corporate responsibility Corporate responsibility is considered as the way, in which the company focuses on taking the responsibility of the actions and also their impact on the employees and stakeholders. If the managers consider corporate responsibility, then it helps to maintain effective communication in the workplace. This concept emphasizes on addressing its competitive interests and also the interest of the society. CSR is a concept that reflects, on maintaining the commitment so that integration of the social and environmental concerns can be made in relation to the business model and also it takes into consideration the public and environmental interests towards the corporate decision making (Schwartz, 2017). 3
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Management communication Principles of corporate responsibility There are three principles related to corporate responsibility on which the company should focus so that effective communication can be maintained. The first step is related to sustainability. In this, it is important for the company to maintain its action by emphasizing on sustainable practices. The next principle is accountability that focuses on evaluating the responsibility of the company towards the actions. In this principle, it is important for the company to take responsibility for the effects of its actions so that it can be easy to maintain the process of communication in the workplace. The last principle is concerned with transparency. To maintain the corporate responsibility in relation to the corporate communication, it is essential for the company to maintain transparency in their actions as it can help in attaining positive outcome in the workplace (Huda et al., 2018). Importance of the corporate responsibility department in managing communication issues It is examined that the corporate communication department should focus on managing and maintaining the perception of the employees. This can be stated as the corporate responsibility of the CSR function of the organization and it is one of the essential factors for the communication department. To boost effective communication in the workplace, it is important for corporate communication department to report directly to the chief executive officer, so that it can be easy for the managers to bring boost clarity in the overall working system (Van Eemeren and Grootendorst, 2016). The issues related to communication that arises in the workplace can be reduced if the focus is given on Carroll's pyramid of CSR. Carroll's pyramid of CSR This model emphasizes on evaluating the social performance of the company and can help in resolving the communication issues in the workplace. In this model, there are four responsibilities: economic, legal, ethical and discretionary. It is important for the management to focus on considering all these factors, as it can help in maintaining the communication process in the workplace and can also help in boosting the goodwill in the highly competitive market. 4
Management communication Economic responsibility It is considered as one of the basic responsibilities of the business to produce the products and services in relation to the needs of society. By producing the products and services according to the demand of society, the positive impact can be analyzed on the overall profits of the company. CSR communication is a method that helps to anticipate the expectations of society and helps to manage the transparency in the information (Carroll, 2016). Legal responsibility The company focuses on obeying the laws and regulations given by the government or by the higher authorities. It is important for the business to fulfill their economic goals by considering the set policies. This responsibility is important to be considered by the companies, so that positive effect can be seen on the overall process of communication (Kanji and Agrawal, 2016). Ethical responsibility 5
Management communication It is the responsibility that emphasizes on the behaviors that are not important to be codified into the law and also it may not serve as the direct economic interest of the company. It is known as the unethical behavior which takes place when the decisions affect the individual to attain the overall expense of the society. So, the companies should focus on ethical responsibility, so that negative impact on the process of communication can be minimized (Lyra et al., 2017). Discretionary responsibility This is the last responsibility which is guided by the overall desire of the organization to make a social contribution. In this responsibility, the focus is given on the activities which consist of philanthropic contributions that provide no payback to the organization. In this Carroll's ethical factor related to the social perspective in relation to the good behavior. The company should organize charity programs, as it can help in fulfilling the needs of the people who are not able to fulfill their own needs (Ehie, 2016). Therefore, it can be stated that these are the corporate responsibilities that should be considered so that it can be easy to reduce the issues related to communication in the workplace. Conclusion Therefore, it can be concluded that effective communication in the workplace should be there so that a positive impact can be seen on the growth of the company in the highly competitive market. But many times, the issues related to communication can take place which is important to be minimized. In this case, the companies can consider the subfunction related to corporate responsibility. In this, it is important for the company to focus on fulfilling the needs of society by producing services and products in the market. The products or the services introduced in the market should meet the demand of the people. In relation to this, Carroll's pyramid model should be considered as it helps to offer in-depth knowledge of responsibilities the can help in satisfying the needs of the people and also it can help in boosting the communication process in the workplace. 6
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Management communication References Carroll, A.B., 2016. Carroll’s pyramid of CSR: taking another look.International journal of corporate social responsibility,1(1), p.3. Ehie,I.C.,2016.Examiningthecorporatesocialresponsibilityorientationindeveloping countries: an empirical investigation of the Carroll's CSR pyramid.International Journal of Business Governance and Ethics,11(1), p.42755. Habermas, J., 2015.Communication and the Evolution of Society. John Wiley & Sons. Huda, M., Mulyadi, D., Hananto, A.L., Nor Muhamad, N.H., Mat Teh, K.S. and Don, A.G., 2018. Empowering corporate social responsibility (CSR): insights from service learning.Social Responsibility Journal,14(4), pp.875-894. Jenifer,R.D.andRaman,G.P.,2015.Cross-culturalcommunicationbarriersinthe workplace.International Journal of Management,6(1), pp.348-351. Kanji, R. and Agrawal, R., 2016. Models of corporate social responsibility: comparison, evolution and convergence.IIM Kozhikode Society & Management Review,5(2), pp.141-155. Karanges,E.,Johnston,K.,Beatson,A.andLings,I.,2015.Theinfluenceofinternal communication on employee engagement: A pilot study.Public Relations Review,41(1), pp.129- 131. Lyra, F.R., Barbosa De Souza, M.J., Verdinelli, M.A. and Lana, J., 2017. Corporate social responsibility: comparing different models.Social Responsibility Journal,13(4), pp.728-742. Ruesch, J., Bateson, G., Pinsker, E.C. and Combs, G., 2017.Communication: The social matrix of psychiatry. Routledge. Schwartz, M.S., 2017.Corporate social responsibility. Routledge. Van Eemeren, F.H. and Grootendorst, R., 2016.Argumentation, communication, and fallacies: A pragma-dialectical perspective. Routledge. 7