Management Communication

Running head: MANAGEMENT COMMUNICATION
Management Communication
Name of the Student
Name of the University
Author Note

1MANAGEMENT COMMUNICATION
Introduction
In case of the business environment, the use of social media is immense. It can
furthermore prove to be one of the most effective and an essential tool that brings lots of
advantages and disadvantages like effective communication with the clients, trafficking of the
websites and more. This assignment illustrates the strategies and moves by MacDonald’s for its
activities in the social media for effective media relations. The statement of thesis for the
assignment recognizes the possible issues the company faces while promoting social media
campaigns and initiate in the formation of a positive relation with the customers.
i. What are the potential advantages and disadvantages of an organization when using
social media?
Ans:. Apart from these handful number of advantages there are lots of disadvantages of the rapid
use of the platform of social media (Guesalaga 2016). These negative factors are generally
harmful for the business organization. One of the most examples of the disadvantage is the
negative ratings and feedbacks by the audience towards the product or the services of the
company. Some of the advantages of the business organization for the good use of the platform
of social media includes the following.
The Brand Awareness- The attractive and relevant contents in the platform of social media will
help the company towards grabbing attention of the customer and the new audiences towards the
increase in the visibility of the business brand.

2MANAGEMENT COMMUNICATION
The Brand Reputation- The company business can furthermore be revised and improved by the
responses towards the industrial developmentand public responses.
The cost-effective platform- The platform of social media is much more cost effective and
cheaper compared to the regular advertisements and the activities related to promotions (Kavada
2015). This is because the maintenance cost of the social media platform and presence is very
much less as compared to the other options. The cost-effective plan is furthermore budget
friendly for the organization.
Webpage Trafficking - The social media contents and data help the organization to boost the
traffic of the organization’s webpage in the platform of social media. Webpage trafficking
furthermore leads to increased online conversations among the customer and the seller leading
more sales and generation of profit.
Customer interactions - High amount of positive feedbacks in the platform of social media helps
towards the attraction of new customers and clients (Pfeffer, Zorbach and Carley 2014). On the
other hand, negative feedbacks illustrate the areas for further improvement of the organization.
Brand Loyalty – The relationship and the connection with the clients via the platform of social
media will furthermore build brand loyalty and increase advocacy and preferences.
ii. Who are the different audiences McDonald's needs to address when using social media
campaigns?
Ans: The huge number of consumers, clients play one of the key roles towards the success of
McDonald’s through out ranking in the platform of social media.McDonald has more than 70