Management communication of McDonalds

Running head: MANAGEMENT COMMUNICATION
Management communication of McDonalds
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MANAGEMENT COMMUNICATION
To:
From: Rick Wion, Director of social media
Date: 30th August 2018
Subject: Social media marketing
Potential advantages and disadvantages in the usage of social media
Social media is one of the means, which helps the companies and organizations to
enhance the trafficking of the audience towards the brand image. Uploading the specific
details of the launched products and service addresses the queries of the customers regarding
the businesses. Along with this, uploading the details of the products and services on the
social networking sites increases the sales revenue and profit margin, enhancing the brand
image (Binder 2016). Social media is one of the sources, which is used by companies like
McDonalds for gaining an insight into the approaches of the customers towards the levied
services. In this process, the forms are uploaded on the social networking sites, so that more
number of customers can be reached at the same time. If privacy cookies are not installed in
these social networking sites, the customers hesitate to produce their opinions. This
aggravates the complexities for the personnel in terms of gaining the insight into the customer
approaches.
Absence of privacy cookies and policies increases the tendencies of cybercrimes. As a
matter of specification, it results in the loss of the organizational data, compelling companies
like Mcdonalds to witness downmarket scenario. This situation gives rise to situations like
customer and employee turnover (Mcdonalds.com 2018). Lack of clarity and flexibility in the
advertisements and promotions is a challenge for McDonalds in terms of affecting the
purchasing decision of the customers. Transparency in the business helps in the achievement

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of trust, loyalty and dependence from the customers. Uploading fake advertisements in the
social networking proves fatal in terms of gaining the support of the customers.
Audiences for social media campaigns
Companies like Mcdonalds need to keep in mind the different audiences while
conducting the social media campaigns. These audiences are influencers, brand advocates,
customer advocates and word of mouth driving audiences. Influencers are those who affect
the purchase decisions. These influencers are the reference groups, who are contacted in
terms of gaining an insight into the consumer spending (Goetsch and Davis 2014). If these
influencers are contacted, McDonalds would be able to enhance the awareness towards the
spending capability of the consumers.
Contacting the brand advocates would prove beneficial in terms of promoting the
products and services of McDonalds. They do not necessarily hold the power or the authority
to influence the decision making power of the customers. In terms of word of mouth
marketing, these brand advocators play an important role. Consulting the brand advocates is
beneficial in terms of achieving brand promotion. These advocates are crucial in terms of
ensuring the satisfaction through the provision of quality products and services. They strive to
build good relationships with the clients and the customers (Ziek and Anderson 2015).
Therefore, they are crucial for Mcdonalds in terms of strengthening the parameter of public
relations.
Contests and quizzes are an effective means for luring the audiences. These activities
result in high involvement of the users towards the services of the brands like Mcdonalds.
Through the quizzes, the personnel gain awareness about the specific tastes and preferences
of the customers.