Creativity, Innovation and Design | Essay

Running Head: MANAGEMENT 0
Creativity, Innovation and Design

MANAGEMENT 1
In this changing and complex business environment, it is evident that business requires
innovation that also needs creativity as well as some approaches to design thinking. In this
research, my study is based on view that there is no significant relation to the work of an
individual with the innovative, creative and design thinking activities. In support of the
arguments, some examples are stated in relation with successful companies such as Microsoft
and Google, who seek to stay at top of the edge with using employee collaboration. In
addition, interactionist perspective of organisational creativity theory and componential
theory of enterprise creativity and innovation is being used to showcase more focus on the
research. The essay is started with introduction and summary of innovation, creativity and
design thinking, supported with the explanation of the theories and with relevant examples of
both company case who gain success in the dynamic and competitive environment through
promoting the culture of employee collaboration rather than emphasizing on individual
efforts.
According to Gerguri‐Rashiti et al (2017), innovation emphasis on exploitation of new ideas
for the improvement of company processes, bringing of new products, enhanced services in
the marketplace and building of appropriate business environment to develop ideas for
creativity. In this competitive business environment, it brings a new concept for the enterprise
to grow and to be leader in the industry while carrying a paradigm shift in the marketplace.
With the help of innovation, many organisations have modified the conventional practices
that create probability to compete more rationally in the global marketplace. Leven et al
(2014) also stated that innovation by meaning does not rise from a swift blow of brilliance of
the developer, but relatively a long course of research supported by the businesses
themselves, who can exploit the complete arrangement of connections which are set in to
create ideas that are rightly revolutionary. Furthermore, organisations today must follow
continual improvement across a wide range of functions, driven by partners, customers,
suppliers and investors. Teaming on this scale needs more than a conscious willingness to
innovate with calls for various enabling technologies.
Creativity and innovation are often used interchangeably, however, Racela (2014) distinguish
creativity as the thinking process that supports in creating ideas and innovation is the

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practical use of these ideas near meeting the business aims in a higher effective approach. It
is necessary for the establishments of new methods and approaches to raise the quality of
products and services for the success of organisation. Furthermore, it is also getting new and
great ideas and then implementing them for the attainment of individual goals. Creativity is
vital for businesses today, particularly when the market relies on cutting edge and advanced
technology. However, applying creativity in workplace is also a tough effort mainly when
there is a presence of diverse employee skill sets and the final step of nurturing creativity is to
take the time to comprehend the person creative needs of the group associates. Exploiting
both innovation and creativity in business can encourage performance and the bottom line,
although, with changing business landscape means that organisations are being to consider
more creative approach to functioning (Carayannis, Sindakis and Walter, 2015). It also
allows them to identify new trends and technology in different ways can be applied to help
their businesses.
In relation with design thinking, it encourages businesses to emphasis on the individuals they
are creating for, which leads to better products, services and internal processes. Rao and
Choudhury (2017) also stated three key pillars for design thinking i.e. empathy, ideation and
experimentation and some of the major areas where it can be applied include design of
product, leadership, organisational change, leadership and service and experience design.
When design principles are implemented to strategy and innovation, the rate of success for
innovation dramatically improves leading companies to create value. It is also a
transformational force that benefits organisations to develop products, services and
experiences that link and resonate with customers. In relation with design thinking, cross-
disciplinary teams will give you the best outcomes, however, steering the individual
dynamics will most possibly to be one of the hardest parts of a design thinking procedure
together with it is also the most fulfilling as it includes bringing together of various diverse
personalities and minds, whereas carrying productivity to the involvement and understanding
(Daniel, 2016). Ultimately, it can be said that teams that practice design thinking are
multidisciplinary and collaborative comprises of individuals from different backgrounds
including design, engineering and research and business.
Componential theory can be used for understanding applications and comprehensive model
of organisation innovation and creativity. Teresa Amabile sated about this theory in 1983 and
recognised as one of the leading theories of creativity in individuals and in enterprises, aiding
as a partial basis for various other theories. According to this theory, creativity needs a