Cross Cultural Management

Running head: MANAGEMENT
Cross Cultural Management
Name of the Student:
Name of the University:
Author Note:

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Executive Summary:
The aim of the report is to provide an overview of the cross cultural management in the context
of Woolworth, an Australian retailer, planning to make an entry into Singapore. The report
portrays the cultural differences between both the countries with the help of Hofstede Model of
Cultural Dimension. Based the cultural differences, the report draws in the challenges faced by
the Australian business in Singapore in term of leadership, communication with the stakeholders,
ethics, staff handling, negotiations with shareholders and marketing. The report also puts across
various recommendations for doing business in Singapore.

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Table of Contents
Introduction:....................................................................................................................................3
Hofstede Theory of Cultural Dimension.........................................................................................3
Management Challenges Emerging from Cultural Differences s....................................................6
Recommendations:..........................................................................................................................8
Conclusion:......................................................................................................................................8
References:....................................................................................................................................10
Appendices:...................................................................................................................................10

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Introduction:
The report aims at providing an insight into cross cultural management in perspective of
an Australian based company, Woolworths, which would like to make an entry in Singapore.
Woolworths represents one of the largest supermarkets across the Australian continent
(woolworthsgroup.com.au, 2019). The retailer has close to 995 stores along with 115,000
employees that help in providing superior range of service and convenience. The retailer is found
to work closely with the Australian growers and farmers while ensuring customers with the best
quality products. It is in fact the second largest firm across Australia in terms of revenue. The
report also puts forward the challenges that Woolworths might face in terms of leadership,
communication with stakeholders, staff handling, ethics, marketing, negotiations with the
shareholders due to the cultural differences in Singapore. The concepts and theories of the
Hofstede’s Cultural dimension have been used for explaining the challenges faced by the
company.
Hofstede Theory of Cultural Dimension
According to the model, the comparison between the home country Australia and the
foreign country Singapore depends on the six dimensions that includes the power distance,
individualism, masculinity, uncertainty avoidance, long term orientations and indulgence
(Mazanec et al., 2015).
Power Distance: This particular dimension represents the extent to which the less
powerful members of organization tend to expect or accept that there exists inequality in the
distribution of the power. In this dimension, Singapore has a score of 74 where the organizations