Dominos: Strategy, Mission, and Organizational Structure

Running Head: MANAGEMENT 0
Dominos

MANAGEMENT 1
Contents
Introduction......................................................................................................................................2
Strategy, mission, and organizational structure...............................................................................2
Positive aspects of the strategy, mission, and organizational structure...........................................3
Short term goals and the Long term goals.......................................................................................3
Improvement....................................................................................................................................4
References........................................................................................................................................5

MANAGEMENT 2
Introduction
Domino’s Pizza is one of the most renowned company deals in the delivery of the best
kind of Pizza. Basically Dominos is an American pizza restaurant chain founded in the year
1960. Thee headquarter of the corporation are situated in Ann Arbor Michigan and the company
came into existence in the year 1960. Currently the company is having the 22.5% market share of
the pizza in the delivery market (Kumar, 2018). There are different mediums and platform
through which the Dominos caters the needs and the preferences of the customers. When Tom
Monahagan retires, he sold 93% share of the company to the Bain Capital Inc. thereafter the
company enjoyed a huge success under the supervision of the Bain Capital Inc. and in the year
2004 the company became the publically traded company in 2004. Dominos have always been a
dynamic company who keeps on changing the tastes and the recipes. Earlier, back in the history,
the Dominos changed the 49 year old recipe and started a heavy advertising campaign called “
New Inspired Pizza” (Gallop, 2015).
Strategy, mission, and organizational structure
The vision might not be clearly stated but the mission statement of the Dominos talks
about becoming the best delivering Pizza Company in the world. Dominos guiding principle are
based on the concept of the team building unity and the brand system it follows rigorously. The
mission statement also reflects the company treats the customers at the first place and makes
deliberates efforts to make each customer a long term and loyal one. The delivery of the dominos
is done with full positivity and the energy (Domino's Corporate. 2013).