Market Analysis of Samsung with Market Structure

Management Economics

Table of Contents
INTRODUCTION...........................................................................................................................1
1. Overview of Company, its products/services and history..................................................1
2. Market Analysis of Samsung with market structure..........................................................2
3. Characteristics of previous and current market structure...................................................4
4. a) Discussion on whether operating in different market structure proves optimal for
Samsung.................................................................................................................................7
4. b) Suggestions for lesser or greater government interventions..........................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Managerial economics deals with a number of economic concepts, tools, methodologies
and theories, for solving a specific problems of business (Grajek and et. al. 2019). It acts as a link
among business practices and theoretical aspects, that helps management of a company in taking
effective decisions (Gottinger, 2018). To optimise business decisions, various techniques like
microeconomic can be applied on production and pricing analysis; financial economics on
capital budgeting and more. The present report is going to elaborate how managerial economics
aid a firm, in increasing its performance. Samsung is chosen for this purpose, that considers as
the largest television manufacturer of entire world. An in-depth knowledge with previous and
current history of this organisation is detailed under this project. Along with this, nature of
market in terms of monopoly and oligopoly also defines systematically. Furthermore,
suggestions for lesser or greater government intervention are discussion to find benefits for
society.
1. Overview of Company, its products/services and history
Samsung Electronics Co. Ltd, is a multinational electronics company that headquartered
in South Korea, in 1969. It is considered as the world's largest manufacturer in electronics
products especially in television sector, that operates business in more than 80 countries,
including UK (Banks, 2018). The products of this company broadly classified into three main
categories as consumer electronics, semiconductors and home appliances, with a range of items
of each category. By talking about its range in consumer electronics, it has been evaluated that
Samsung offers DVD players, TVs, communication devices like mobile phones, housekeeping
goods such as washing machine and refrigerators etc. The first product with a number of
electronic-focuses division of Samsung includes Black & White Television, in 1969. Afterwards,
with continue development of technology, it has manufactured several products that range from
semiconductors to LCD Screens (Maniou and Seitanidis, 2018). This would aid Samsung to
climb at top-five position within global market share.
In television industry, this company has grabbed over 20% market share, as per
worldwide report, where in 2010, it has launched fully HD LED TV at Las Vegas. This
electronic firm also accounts to sale almost 50% of total television (75-inch TV) worldwide, that
enables to gain high competitive advantage over other companies, like Sony, Haier, Panasonic
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