This presentation analyzes the growth and sustainability of the UK travel industry, focusing on the statistics and figures of 2016. It also discusses the excellence factors and criticisms of Thomas Cook PLC. Additionally, it proposes a new travel company and provides recommendations for health and safety in the industry.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
MANAGEMEN T
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
EXECUTIVE SUMMARY •From the different statistics and reports, it can be identified that there has been favourable growth and sustainability related trend for the different travel organizations in the United Kingdom •The main aim and purpose are to analyse the growth of the company in a proper manner to gaining strong base of customers. The different excellence and criticisms related factors have been discussed that helped in identifying the overall effectiveness
ANALYSIS OF UK TRAVEL INDUSTRY •From the statistics and figures of 2016, travel industry of United Kingdom has made a huge level of contribution amounting to 217 billion pounds to economy of UK •Moreover, the different travel agencies as well as reservation related services have been generating forty billion pounds of revenue from the year 2013
GROWTH OF UK INDUSTRY
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
CONTD… •Cumulative annual growth rate of travel as well as tourism market in UK will reach 3.8% till the year 2025 •Domestic kind of travelling is the most significant contributor of travel as well as tourism industry which has been worth more than 25 Billion British Pounds
OVERVIEW OF THOMAS COOK PLC •Thomas Cook PLC is one of the United Kingdom based travel companies which was found in the year 2007 and it was done through merger of Thomas Cook & Son, MyTravel Group PLC and Thomas Cook AG •Thomas Cook PLC is listed in London and Frankfurt Stock Exchange and the respective group owns various tour operators such as Airlines, Air tours and so on (Watchdog 2019)
CONTD… •Range of products and services include scheduled and charter passenger related airlines, different packages related to holidays along with resorts or hotels •There are 22000 employees and the company have their operations in more than fifteen countries
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
EXCELLENCE FACTORS OF THOMAS COOK PLC •Accessible and Affordable- ThomasCooktriestoofferthe differentkindsofproductsand servicestocustomersatlowerprice thancompetitors.Thepartnership withreputedbrandshelpsthemin providing the customers with the most properandeffectiveservicesandit helps them in managing their business more effectively.
Contd… •Proper Flexibility and Customization- Itistheotherfactorwhichistheexcellenceof ThomasCookPLC.Therearedifferentkindsof flexible options made available for the customers and due to the same, the company has been becoming the favourites of the people. Through adopting the customization process, it helps the different clients in saving their money as the different travellers have the facility along with option to analyse the service whichisofferedbythem(Boniface,Cooperand Cooper 2016)
ANALYSIS OF CRITICISMS OF THOMAS COOK GROUP PLC •DamageintheReputationofBrand Image of Thomas Cook PLC Itisthefirstandforemostdamageand criticismwhichhasbeenfacedbyThomas Cook PLC wherein it has been noticed that the company did not have any effective health and safetyproceduresforthewelfareofthe different employees and due to which it affects themoraleofemployeesnegatively(Murray and White 2005)
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Contd… •Autocratic Leadership It is the other factor of criticism that affects the growthandbrandimageofthecompany negatively in comparison to the other competitors present in the market. It has been noticed that theCEOofthecompanyThomasCookPLC followedtheautocraticleadershipwhereinhe tried to include all the ideas which he felt is right andthereisnosuchinclusionofthedifferent kinds of viewpoints of the employees working in the organization (Marketing 2005).
PROPOSITION OF NEW TRAVEL COMPANY •Gateway Getaways is one of the new and proposed travel companieswhichwillbemeetingtheneedsofthe employees as well as customers present in the market •The main business strategy of the company is to recruit a proper and professional team along with provision of goodqualitycustomrelateddesignedtravelrelated packages which will cater the needs of the customers in an appropriate manner •Properdevelopmentoftheenthusiasticallysatisfied customers all the time is the other approach which will be designed by the company Gateway Getaways as it will be enhancing the overall effectiveness of the company
ANALYSIS OF EXCELLENCE OF GATEWAY GETAWAYS •Firstly, there will be inclusion of the timely response to the requests to the different customers is the first and foremost aspect which should be followed by companyasitwillbeappropriateinmanaging positive brand image of the firm •Solidalong withfruitfulstrategicalliancesis the otherapproachwhichshouldbefollowedbythe company as it will be enhancing the growth of the company wherein the different stakeholders will be included such as travel agencies along with hotels
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
CONCLUSION AND RECOMMENDATION Conclusion •Therefore, it can be concluded that Thomas Cook PLC is one of the largest tour operators whichhastheirpresenceinalloverthe world and is based in United Kingdom. •Furthermore, the market trends are treated as the positive aspect for the growth along with generating huge sustainability for the company
Contd… •Thecompanyhasbeendoingextremelywellin managing the different operations in the company and it has helped the company to offer the different kindsofservicestothecustomersinabetter manner than the competitors which are present in the market •Thereishugecustomizationavailableforthe customers in the market due to which it has helped them in becoming more competitive in operations and it will be beneficial for the overall success of the company and it is appropriate for growth
Contd… Recommendations •Itcanberecommendedthatthecompaniesneedtohave proper control on the health along with safety of the different employees working in the company •Thepropertraininganddevelopmentrelatedactivitiesis required to be incorporated by the companies for providing the differentkindsofaspectsrelatedtohealthsandsafetyof employees that helps in managing the overall effectiveness of the company and managing the operations successfully •Theprofessionalismandcommitmentarethetwomajor approaches that should be maintained by the companies as it will be enhancing the flexibility of the company and gaining competitiveness in the market
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
REFERENCES •Boniface, B., Cooper, R. and Cooper, C. 2016.Worldwide destinations: The geography of travel and tourism: Routledge. •Cook, T. 2011. Thomas Cook History. Retrieved. •Cook, T. 2019.Thomas Cook Partner Brands[online]. United Kingdom: Thoma Cook Group PLC. Available at: https://www.thomascook.com/brands/. •Hill, A. 2015. Thomas Cook review underlines profound management malaise. ProfoundManagment[online].Availableat:https:// www.ft.com/content/69fc1cf8-8158-11e5-a01c-8650859a4767.